Introduction for case method teaching and research for Middle-East regionals. If you are interested in more details, drop some lines... -= Amang =-

1. Business Administration Department, Al Hosn University
Middle-East (Arabic) Regionals:
Case Method Teaching and Writings
Dr. Kim, Song-Kyoo (Amang)
Associate Professor / TRIZ Professional
Business Administration Department
AL HOSN UNIVERSITY
Abu Dhabi, United Arab Emirates

2. 2/92Business Administration Department, Al Hosn University
Agenda
 Session 1: Case Method Teaching
Case method
Case method teaching
Various case materials
 Session 2: Case Writing and Research
Case writings
Case research
Case research practice
Overall Summary

3. 3/92Business Administration Department, Al Hosn University
Session 1:
Case Method Teaching

4. 4/92Business Administration Department, Al Hosn University
Case Method (1/3)
 Teaching approach that uses decision-forcing cases to
put students in the role of people who were faced
with difficult decisions at sometime in the past.
 In sharp contrast to many other teaching methods, it
requires that instructors refrain from providing their
own opinions about the decisions in question.
 The chief task of instructors who use the case method
is asking students to devise and defend solutions to the
problems at the heart of each case.

5. 5/92Business Administration Department, Al Hosn University
Case Method (2/3)
 Case method schools:
Harvard:
• Harvard Business School.
• John F. Kennedy School of Government.
University of Western Ontario:
• Richard Ivey School of Business.
University of Virginia:
• Darden School of Business.
Asian Institute of Management:
• Washington Sycip Graduate School of Business.
• Stephen Zuellig Graduate School of Development Management.
 Case method schools means the schools of which the
teaching method is mainly case discussions.

6. 6/92Business Administration Department, Al Hosn University
Case Method (3/3)
 Most of classes are based on the case discussions but it
is combinations of other teaching methods:
Lectures;
Case discussions;
Simulations;
Group activities;
 Advantages of case method:
Active learning for realistic situation.
Ability to build up the managerial skills.
Communication skill practice daily basis.

7. 7/92Business Administration Department, Al Hosn University
Case Method Teachings (1/6)
• Learning team
• Case preparations
Before the class
• Course design
• Case discussions
In the class
• Case materials (cases, readings)
• Case rooms and multi-purpose rooms
Supporting ecosystem

8. 8/92Business Administration Department, Al Hosn University
Case Method Teachings (2/6)
 Learning team:
The learning team is assigned for class preparations, mostly
preparing case discussion.
Usually, 4~7 persons for each team and running the study
group for preparing the discussions.
Diverse and mixture.
 Case preparation:
Case preparation is the core of the case teaching method.
Students learns during their discussion study.
Usually, it will take 4.5 hours of the preparation for 1.5 hours
class (3 times more).

9. 9/92Business Administration Department, Al Hosn University
Case Method Teachings (3/6)
 Typical case discussion scene (AIM)

10. 10/92Business Administration Department, Al Hosn University
Case Method Teachings (4/6)
 Case discussion class:
The class starts with the proper questions and (mostly) ends
with proper questions.
Instructor are NOT a lecturer. They are a facilitator.
But they should capable to handle unexpected situations.
Class participant is the critical for grading (around 20-40%).
 Course design:
The course is the combination of all teaching methods.
The portion of case discussion sessions depends on the
subject matters.
• Higher portions (60% or more): SM, MM, Leadership, HR
• Lower portions (40% ~60%) : OM, QA,

11. 11/92Business Administration Department, Al Hosn University
Case Method Teachings (5/6)
 Sample course outline (Operations Management)

12. 12/92Business Administration Department, Al Hosn University
Case Method Teachings (6/6)
 Case materials:
Case materials could be used various ways.
Most typically used for case discussions but it could be used
for group activities and/or simulations.
Teaching note could be supported by case writer(s)
Some of cases are provided without teaching notes.
 Sources of case materials:
External case banks (HBS, Ivey)
Internal case banks (AIM)
Case research journals:
• Asian Journal of Management Cases (SCOPUS)
• Asian Case Research Journal (SCOPUS)
• International Journal of Teaching and Case Studies (Cabell)

13. 13/92Business Administration Department, Al Hosn University
Various Case Materials (1/3)
 External case bank (http://cb.hbsp.harvard.edu/):
 Case research journals

14. 14/92Business Administration Department, Al Hosn University
Various Case Materials (2/3)
 Targeting the specific functional skills (Operations):
A-CAT Company (AHP)
Millennium Printing Process , TN (Process workflow)
Merton Truck (Linear Programming)
 Targeting to understand markets and trends with open-
ended discussions (Technology Management):
JenniferSoft
Startup Alliance
 Targeting for group activities:
J.Co Donuts (Lean Service)
Beyond Clocky (Systematic Innovation)

15. 15/92Business Administration Department, Al Hosn University
Various Case Materials (3/3)
 Case method teaching is usually combined with other
teaching method and class materials.
 Teaching methods besides case discussion:
Lecturing, tutoring
Group activity
Simulation (Part 1, Part 2)
 Other materials for class discussions:
News articles
Supplementary readings
Textbooks
Journal articles

16. 16/92Business Administration Department, Al Hosn University
Summary for Session 1
 Case method is very practical teaching and learning
methodology for building up the managerial skills,
especially for MBA students.
 Case method is one of pedagogical model for flipping
classroom.
 There are some weakness of the case method rather
than lecturing.
 Actual case method classroom is running with various
teaching/learning methods even though case
discussion has the main portions.
 Group activities and simulations are getting more
popular rather the traditional case discussion class.

17. 17/92Business Administration Department, Al Hosn University
Session 2:
Case Writings and Research

18. 18/92Business Administration Department, Al Hosn University
Case Writings (1/2)
 Case study (research):
Published format (reports, journal articles) about a person,
group, or situation of a real company (firm or organization)
that has been studied over time.
Case studies could be produced by following a formal
research method.
 Case writings for the class discussion:
Case materials that are suitable for the case discussions.
Case materials could be easily transformed the case studies
and vice versa.
For teaching purposes, the case writings could deal with
artificial companies for the specific situations.

19. 19/92Business Administration Department, Al Hosn University
Case Writings (2/2)
 Contexts of teaching cases:
Case: problems / Teaching note: recommendations.
 Contexts for case research:
One story from problems and recommendations.
Must be based on real companies.
Cases,
Teaching notes,
Supplementary,
Teaching case
Journal articles
(Regular, Case)
Case research

20. 20/92Business Administration Department, Al Hosn University
Structure for Case Writings
 Case for teachings:
Introduction.
Market analysis.
Company background.
(Specific) problems of the company.
 Teaching note:
Brief summary of the case.
Case synopsis.
Teaching objective.
Teaching plan with case analysis.
Teaching suggestion (class building block).

21. 21/92Business Administration Department, Al Hosn University
Case Research Process
 General process of case research project:
•Target company and objectives
•Company agreement
•Questionnaire
Proposal
•Company visits
•Interview with key persons (CEO and managers)
•Literature review
Company study
•Provide the draft version for company clearance
Case writings (draft version)
Company clearance for using cases
•Teaching cases (teaching note)
•Journal articles
•Company report
Publish (in public or in private)

22. 22/92Business Administration Department, Al Hosn University
Case Research Practice (1/4)
 Target disciplines:
Operations Management / Project Management
Entrepreneurship (SME) / Technology Management
New Product Development/ Supply Chain Management
 Target company sets
Information Technology/ Software development
Startups
Classical factory
 Regional Area (ASEAN and its dialogue countries)
Philippines
Korea
India

23. 23/92Business Administration Department, Al Hosn University
Case Research Practice (2/4)
 List of companies for case research projects:
Com2uS*: IT (mobile game) / TM, SM, NPD / Korea
Samhan C1*: Factory (bricks) / OM, FM / Korea
J.Co Donuts: Fast foods (donuts) / OM (Lean) / Philippines
Think & Learn: Service (e-learning) / TM, SME / India
Millennium Printing*: Service / OM, SM / Philippines
Dong-In Entech*: Factory (bags) / SCM, SM, IB / KR-PH
Jennifer Soft*: IT (SW) / SM, OM, TM, SME / KR
Startup Alliance*: IT / SM, SME, TM / KR
Mand.ro*: IT (3D Printer) / SME, TM / KR
B4 Manufacturing*: Factory (Car) / OM, SME / Philippines
*) Transformed into the case research journals

24. 24/92Business Administration Department, Al Hosn University
Case Research Practice (3/4)
 Innovations and Operations Lab. @ AIM
Operating the laboratory for case research.
Joint research with graduate students.

25. 25/92Business Administration Department, Al Hosn University
Case Research Practice (4/4)
 Selected Case Journals during 2012-2016:
Kim, S.-K., “Com2uS Mobile Game Development”, Journal of Information
Technology Case and Application Research 16:3-4 (2014), pp 155-167
Kim, S.-K., “The Capacity Decisions of Samhan C1 Brick Manufacturing”,
International Journal of Teaching and Case Studies 6:1 (2015), pp 35-43.
Kim, S.-K., “Building Up the Startup Ecosystem in Korea”, International
Journal of Teaching and Case Studies 6:2 (2015), pp 170-182.
Kim, S.-K. and Parmar, V., “Supply Value of Dong-In Entech in Philippines”,
Asian Journal of Management Cases 12:2 (2015), pp 164-171.
Kim, S.-K., “Lean Initiative Practice for Supplier Developments in
Philippines”, International Journal of Lean Six Sigma 6:4 (2015), pp 349-
368.
Kim, S.-K., “Openly Innovative Entrepreneurship Practice: Cost-Effective
3D Printing Electronic Prosthetic Hand”, International Journal of Teaching
and Case Studies 7:1 (2016), pp. 51-65.

26. 26/92Business Administration Department, Al Hosn University
Overall Summary
 Case method teaching:
Case method teaching is not just another teaching method.
Case method could be the strong value proposition for the
middle-east regional business school.
Running case discussion class might be hard for Arabic
students but it could be the opportunity.
 Case research:
Internal case research center (and/or case bank) could be
established by the university for targeting Arabic regional
business.
Developing the case research based on Arabic regional
contexts could be the unique value proposition.
 Both required for the full university supporting.

27. 27/92Business Administration Department, Al Hosn University
Dr. Amang (Song-Kyoo) Kim
(s.kim@alhosnu.ae or amang.kim@gmail.com )