This 90 minute face-to-face module presents some of the external and internal factors associated with good performance of water utilities, as well as practical tools for assessing their functioning, and past and future reform paths. The intended format is a seminar which incorporates both a lecture and question and answer period.
2. 2
Critical dimensions of a well run
(public or private) utility
Autonomy
being independent to manage
professionally without arbitrary
interference by others
reporting & “listening” to clientsCustomer
orientation
being answerable to another party for
policy decisions, for the use of
resources, and for performance
Accountability
3. 3
Customer Orientation
What?
Degree to which utilities report and
“listen” to their customers, work to
better meet their needs
Customer orientation increases
accountability of the service
provider to its customers
How?
Actively survey customers to learn
their views and preferences in
order to make better decisions
Use customer information to steer
decision making
Have developed billings and
collection systems that best
overcome specific constraints
faced by various customer groups
Inform customers about service
changes and interruptions
Have developed effective
complaint resolution mechanisms
Customer orientation
‘pays’! (happy customers
pay for services)
4. 4
Example: SIMAPAG (Guanajuato, Mexico)
Invested in knowing what their customer wanted:
Surveys about 200 customers per month on their level of
satisfaction with provided services
Uses customer information for management decisions:
Surveys feed into the Balanced Scorecard which is used
to support strategic decision-making
‘client perspective’ is the most important of a number of
‘perspectives’ by which performance is measured in the
Balanced Scorecard
Information is not yet methodologically used to define
corporate strategies and priorities but scorecard focuses
staff’s priorities thus increasing efficiency
Invested in mechanisms to improve services:
customer information through bill stuffers and the media
expanded modes of billing and collection to minimize
waiting times at utility office
Established tracking system for complaints
frequent customer management training for staff
Results
Between 1996 and 2001:
SIMAPAG’s income from
customers increased by
280% from approximately
$141,000 to over $400,000.
Funds have been reinvested
to improve water supply
services and helped to
expand sewerage services
But…in 2003: the city council
lowered monthly automatic
tariff increase from 1.1% to
0.01% (< inflation)
5. 5
Critical dimensions of a well run
(public or private) utility
Autonomy
being independent to manage
professionally without arbitrary
interference by others
reporting & “listening” to clientsCustomer
orientation
being answerable to another party for
policy decisions, for the use of
resources, and for performance
Accountability
6. 6
Utilities with Internal Accountability & Autonomy
Hard measures
Business plans
Systematic reporting between
various levels
Incentives (rewards and penalties)
to achieve well-defined
performance targets
Standard processes, streamlined
procedures
Cost accounting techniques that
link resources to outputs
Outsourcing, market testing
Benchmarking
Soft measures
Training to improve staff skills
Strong corporate culture
∼ Moral and behavior norms that
inspire staff and management
to excel
∼ Clear vision and mission
statements
∼ Shaped by top management
…have shifted from traditional hierarchical set up to
flatter decision-making structures
7. 7
Example: Public Utilities Board (Singapore)
Internal decentralization of responsibilities:
Multilayered organization
Departmental heads are accountable for results - expenditure approval ceilings for
various management levels
Outsources 25% of the operating budget
Decentralization is supported by good info:
Performance indicators reported bi-monthly to the Board and published annually
Standard business processes and systems (ISO-9001)
Well-defined communication channels, including scheduled regular meetings
PUB performance (2002)
Population served 4.19 million
Service coverage – water supply 100%
Service coverage – sewerage 100%
Avg domestic tariff for water supply 0.68 US$/m3
Unaccounted for Water 4.8%
Working Ratio 0.58
Staff per 1000 connections 2.94
Corporate culture:
Clear merit-based promotion policies
Grooming of staff and rotation policies
Extensive training of staff (1.8% of
operational budget)
Visible mission statement
8. 8
External Autonomy and Accountability
Degree of independence
from external
interference in utility
manager’s decision-
making
Extent to which external
stakeholders (governments,
financiers, customers) are
able to sanction the utility for
results and use of resources
Autonomy Accountability
9. 9
External autonomy: creating room to deliver
political strategic
financial
technical
Space to
maneuver
political strategic
financial
technical
Space to
maneuver
11. 11
External accountability
A utility functions in a web of accountabilities to a
variety of external actors with different functions
Actors
Central governments
Local governments
Customers
Financing institutions
Regulators
Functions
policy making
Ownership (utility and asset)
Regulation
Demand for services
Financing
15. 15
Sustainable utility reform and reform of the
environment have to go hand-in-hand
Our goal
utilitypoor good
poor
good
Typical reform path
environment
Possible combinations
environment status/utility
provider status
16. 16
How Uganda combined reform measures
for the NWSC utility and its environment
Utility reform
Reformoftheenvironment
70s political turmoil
mid 80s new government
end 80s & 90s Major rehab
95 new statute
97 new Board
98 new MD
98-00 service & revenue
enhancement programs
00 ext & int
performance contracts
02 automatic tariff
indexation
03 staff performanc
contracts
97 corporate
plan
17. 17
…and how reforms enhanced
performance of NWSC
indicator 99/00 02/03
Water supply coverage 54% 63%
Unaccounted for water 42% 39%
Staff per 1000 connections 21 11
Collection period (months) 6.2 4.7
Tariffs (Ushs/m3) 881 1015
19. 19
Mapping the map ofaccountabilities of a
utility
Local Government
Customers
National Government
Utility
A traditional utility: accountability skewed towards local
government
20. 20
Balancing and diversifying accountabilities
Local
Government
Customers
National
Government
Utility
What could be done?
Local
Government
Customers
National
Government
Utility
• Raise tariffs
Local
Government
National
Government
Bank
Customers
•Source external
funding
Utility
• Raise tariffs
•Introduce regulator
Local
Government
Customers
National
Government
Utility
Independent
regulator
Bank
• Raise tariffs
•Source external
funding
21. 21
Introduction of group work
Groups of 5-10 people each. Each group appoints a chair and a rapporteur.
Each group gets assigned a case.
Groups get 30 minutes to discuss.
Each rapporteur has 5 minutes to report back to the whole class (with
flipchart)
Questions for each group
Define the accountability framework of the utility?
∼ To which actors is the utility accountable?
∼ Which of the following functions exercises each of these actors:
∼ What is the relative ‘strength’ of each actor to hold the utility
accountable on a scale of 0-3?
∼ Based on (a), (b) and (c), draw the accountability map of the utility.
If you have time left:
∼ how could one better balance the utility’s accountabilities and create
more autonomy for the utility?
Hinweis der Redaktion
There is no perfect model for public utilities that guarantees good performance. A review of 15 case studies in 11 countries using a standard analytical framework validated a series of common attributes of well-functioning utilities. These attributes are:
customer orientation ~ Reporting and “listening” to clients, and working to better meet their needs.
autonomy ~ being independent to manage professionally without arbitrary interference by others.
accountability ~ being answerable to other parties for policy decisions, for the use of resources, and for performance.
These attributes apply to the relationship between the utility and the environment in which it operates as well as to the internal functioning of the utility. Of course, the two levels influence each other.
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Let’s first look at customer orientation.
Customer orientation is the degree to which utilities report and listen to their customers and work to better meet their needs. Customer orientation increases the accountability of the service provider to its customers and thus helps depoliticize the provision of services. It matches supply and demand for services and stimulates innovation, as the utility investigates improvements to increase customer satisfaction.
Improving customer orientation requires a balance between measures to improve services with measure to increase income from customers. By building its relationship with customers, utilities can start to ensure that all who receive services pay, through better billing and the collection of the charges in a timely manner. This can increase utility income substantially and is critical for the credibility of subsequent tariff increases. Important service improvement measures – beyond reliability of the actual service - are timely information to customers on developments in relation to water services and involvement of customers in decision making.
SIMAPAG is the utility serving the city of Guanajato in Northern Mexico.
The drive towards customer orientation was triggered by droughts in the 1980s, which caused severe water shortages. This built political and popular support for drastic measures to improve WSS services.
An automatic tariff increase of 1.1% per month was introduced to slowly raise the tariffs to cost-recovery level. A policy of terminating service provision to defaulters was introduced. SIMAPAG invested in an awareness campaign on tariff adjustment, frequent customer management training for staff, and customer information through bill stuffers and the media. Customers, sensitized by the awareness campaigns, were willing to pay the increased tariffs, but complaint about billing and collection mechanisms. In response SIMAPAG expanded modes of billing and collection to minimize waiting times at SIMAPAG offices. A tracking system for complaints improved the utility’s response time. The utility started surveying about 200 customers per month. Survey result fed into a Balanced Scorecard to monitor performance and support strategic decision-making.
Between 1996 and 2001 the income received from users increased by 280%. Funds were invested to improve and expand services. In 2003, the municipal council of Guanjuato lowered the automatic tariff increase to 0.01%, well below inflation. This is an indication of the difficulty of maintaining the momentum of reforms once an acute crisis has been resolved
So we looked at customer orientation.
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Let’s look at accountability and autonomy.
These go hand in hand.
Let’s first look at accountability and autonomy within the utility and then at external accountability and autonomy.
Well functioning utilities have moved away from the traditional hierarchical setup towards flatter decision-making structures in which management and employees are held accountable. Of course, the optimal level of internal decentralization depends on the size of the utility.
Measures to enhance accountability in a utility include hard measures and soft measures.
Hard measures include business plans, standard processes and streamlined procedures, cost accounting techniques that link resource use to outputs, and decentralization of responsibilities to lower tiers of management. Studies of ill-performing utilities consistently point to faulty human resources practices as one of the main reasons for failure . Utilities are often grossly overstaffed. Labor reform is critical to performance improvements. However, it is one of the most politically charged and difficult areas of reforms, as labor unions are often vocal and well-connected. Labor reforms replace traditional utility employment (high job safety, good pensions, low stress, and low salaries) with more incentive-based approaches. This often goes hand in hand with more transparent hiring, firing, and promotion practices.
Soft measures to establish a good corporate culture plays an important role in the reform process. Developing a shared sense of vision and mission appears quite important. Training activities appear important in developing the shared commitment of the employees. Although the direction of the reforms or change should be clear to all employees the mechanism by way of which this is done can differ.
The Public Utilities Board (PUB) is a statutory body that operators the water supply and sanitation services in Singapore. PUB is famous for its excellent performance. The enabling environment in functions in is rather unique for Singapore the utility is given the autonomy and accountability to operate efficiently and effectively just as the other public service organizations do in this city-state.
One strength of PUB is that operational decisions can be made at field level, especially those dealing with customer service.
Let’s look at accountability and autonomy of the utility and its environment.
The way in which a utility functions is intrinsically linked to environment it operates in. The relation between the utility and its environment is characterized by the utility’s accountability to, and autonomy from, entities that exert direct power or influence on the utility.
Well functioning utilities have a considerable degree of autonomy combined with an accountability framework that balances various external forces, while poorly performing utilities mostly have a low autonomy.
Badly performing utilities are often ruled by a plethora of conflicting rules. The overall effect of these government formalities is to leave little autonomy for the utility to operate. While a number of basic rules must be put (or remain) in place to set the outer boundaries of the autonomy of utility managers, obsolete or contradictory provisions must be simplified or abolished. The rules of the game need to be clearly spelled out, as should the consequences for violation of the rules, and have built-in arbitration enforcing mechanisms built in. This figure shows the transition from a large web of rules to a simple framework of basic rules. Within boundaries, a utility thus has the autonomy to choose its ways of improving performance, thus taking the measures with the highest value for money first.
Basic rules that must remain include the introduction of hard budget constraints, tariffs, and technical and environmental standards. Governments may consider limiting rules in the following areas and based on utilities’ proven track records:
Increased delegation of financial responsibilities within budget authority, subject to an effective internal control system.
Increased flexibility between budget line item categories, subject to adequate budget planning and forecasting.
Relaxation of central procurement requirements, subject to satisfactory organizational procurement and contract management.
hiring and remuneration of staff, subject to transparent hiring Greater flexibility of and firing process and staff performance appraisal
The legal authority bestowed upon a utility is often restricted in practice by the external environment. The effective autonomy of utilities is thus lower than its legal authority. This figure shows a number of factors that influence the effective autonomy of a utility.
The allocation of authority to a utility must be accompanied by the duties to give account for results. A utility functions in a web of accountabilities to a variety of actors and groups. A balanced web of accountabilities to multiple actors can prevent capture by one actor. The nature of accountability to each actor depends on the functions it fulfils vis-à-vis the utility. Often actors combine various functions.
The main functions include:
Policy-making: Setting principles that guides the management of a given organization. This function normally lies with various tiers of government.
Ownership: Owning the utility. In the case of public utilities, this function lies with one or more government agencies.
Regulation: setting, monitoring, enforcing and changing the allowed tariffs and service standards for utilities (Groom, 2006). This function can lie with the government agency that owns the utility or with another government agency.
Financing: Providing financial resources both in debt and equity. This function is normally shared by customers and governments, and sometimes with private investors and donor agencies.
Demand for Service: This function lies with the customers of the utility.
The degree of accountability to any actor depends on the actor’s ability to sanction the utility for good or bad performance. To a large extent, financial flows determine accountability. Thus diversifying sources of financing is part and parcel of creating balanced accountability.
Johannesburg Water in Johannesburg, South Africa, is a government-owned company. The Company has the mandate of providing water and sanitation services to the three million inhabitants of Johannesburg.
The main lines of accountability for Johannesburg Water include:
To its owner ~ Johannesburg Water must report quarterly to the Contract Management Unit on a set of performance indicators. It maintains regular contact, and on certain matters reports daily. The board reports to and meets the Mayoral Committee of the City of Johannesburg Council monthly. Performance targets for service delivery are set in the Service Delivery Agreement between Johannesburg Water and the City of Johannesburg. These targets are monitored quarterly. Neither reward nor penalties are applicable. Financial targets are set in the Business Plan.
To its regulators ~ The Department of Water Affairs and Forestry has traditionally been the regulatory authority for wastewater standards. In line with current government policy, the role is developmental rather than punitive.
To financial institutions ~ The utility must report to the City of Johannesburg Mayoral Committee and the Contract Management Unit on the predicted and actual cash flows according to the different sources of the funds. This is done quarterly.
To customer organizations and non-governmental special interest groups ~ There are no formal customer organizations interested in the delivery of water services. There are other organs of civil society that are not solely concerned with water services but who have avenues through which complaints and problems can be registered.
Mapping tool to illustrate how reform in the utility and the environment are combined and sequenced into a coherent reform program.
Improvements in the environment in which the utility operates, are likely to have only a limited impact if the utility does not have the systems or internal capacity in place to take advantage of it.
Internal reforms are limited by what can be supported by the environment.
A successful reform path always combines environment and utility reforms – in the diagram this means that a reform path will always center around the diagonal.
The reform program in Uganda, illustrates how steps in reform steps in the utility and the environment can be combined and sequenced into a coherent reform program. The reforms made the utility as a whole, its business units and its individual employees more autonomous and accountable for outputs.
The internal and external reform steps have led to substantial improvement in service delivery.
Mapping the accountability framework of the utility to actors in its environment is a useful tool to analyze the functioning of the utility.
In this mapping tool, each corner of the diagram represents an actor that the utility is accountable to. The surface area represents the relative degree of accountability to various actors.
The accountability framework of unreformed utilities is often skewed towards one actor, which powers are not balanced by others. The powerful actor is often the local government that combines the functions of ownership with these of financing, policy making, and regulating.
A more balanced accountability includes more actors, and thus more corners in the diagram. It also includes more balanced accountabilities to various actors, and thus a larger surface area. To a large extent, financial flows determine accountability and thus the shape of the diagram.
Examples of reforms to balance accountabilities:
Raising water tariffs would create incentives for the utility to be more accountable to those paying the high tariffs – i.e. customers
Sourcing external funding (e.g. from Banks) and introducing a regulator expands the web of accountabilities- hence maximizing the surface area