1. 63rd WORLD NEWSPAPER CONGRESS
Session: Digital
Speaker: Madhav Chinnappa
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. Presentation to WAN 2011
Vienna
Madhav Chinnappa (madhav@google.com)
Head of Strategic Partnerships, Google News EMEA
Google Confidential and Proprietary

3. News used to be hard
Yesterday… Now
Finding Out
(aka Newsgathering)
Telling
(aka Reporting)
Interacting
(aka the Audience)
Google Confidential and Proprietary 2

4. Twas ever thus….
Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr
Google Confidential and Proprietary 3

5. Old World Balancing Act
Costs Revenue
1.Printing presses 1.Advertising
2.Distribution 2.Classifieds
3.Journalists 3.Subscriptions
4.Editorial coverage 4.News stand sales
Google Confidential and Proprietary 4

6. The Internet Happened
Google Confidential and Proprietary 5

7. Old World Balancing Act + Internet = ?
Old Costs Now
Printing presses
Distribution
Journalists
Editorial
Coverage
Google Confidential and Proprietary 6

8. The billion £/$/€/Rouble question: Revenue
Google Confidential and Proprietary 7

9. Age of Experimentation
Google Confidential and Proprietary 8

10. Process
Vs
Outcome
Google Confidential and Proprietary 9

11. Process: Mistakes
It’s not how many
you make. It’s how
fast you correct them
Credit:
Richard Gingras,
Google News
Google Confidential and Proprietary 10

12. Process: Creativity
It’s not driven by financial
reward. It’s about the
intrinsic motivation to
make something better.
Credit:
Richard Gingras,
Google News
Google Confidential and Proprietary 11

13. Process: Innovation
It is not a luxury.
It cannot be intermittent.1
It must must be part of an
Credit:
organization’s DNA.2
Richard Gingras,
Google News
1. Cycle of change is too rapid
2. No, it’s not a Chief Innovation Officer! Google Confidential and Proprietary 12

14. How Google is trying to help
More traffic More engagement
Google News, Google Search Google Maps, Google Earth
More distribution
More revenue
YouTube, Android,
AdSense, AdX, DoubleClick Chrome Store
Google Confidential and Proprietary 13

15. The growing dynamic
Content Audience
+
Technology
+ =
Google Confidential and Proprietary 14

16. Vielen Dank!
(courtesy of Google Translate)
madhav@google.com
Google Confidential and Proprietary
15