4. Partners Berlin Convention Office
Congress
Advisory
Board
Messe visitBerlin
Berlin/ ICC Partner-
Berlin hotels e.V.
Berlin
Convention
Office
Tourism
State
service
Government
providers
Berlin
Preferred
Agencies
6. BERLIN-Brandenburg
Media & Creative Industry Capital Region?
30,000 companies, a workforce of over 220,000 and
roughly € 20 billion in annual revenues
Media and IT cluster with 17,000 companies and
a workforce of over 170,000
135,000 Berliners work in more than 10,000
companies
Highest concentration of national media institutions
from all media sectors
7. BERLIN-Brandenburg
Publishing
Most varied newspaper region
and Germany’s strongest Workforce of roughly 38,000 in the print and
publishing location publishing industry
Annual revenues of € 4.9 billion
Germany’s second largest concentration of
publishers - roughly 500
About 800 printing companies
9,000 new books published annually
Editorial offices of over 90 regional
newspapers and more than 20 national
newspapers
Headquarters of important associations:
German Newspaper Publishers Association
(BDZV), Association of Newspaper Publishers
(VDZ), Federal Press Conference Association
(BPK)
8. BERLIN-Brandenburg
Web 2.0 & Mobile Communication
Capital of innovative new companies in the
field of Web 2.0, games and mobile
communications
Active start-up community
important networks More than 50 companies focussed on mobile
Wide spectrum of educational facilities and entertainment and
research institutes mobile communities
Important industry gatherings: animago
AWARD, Viral Video Award
and MobileMonday
9. BERLIN-Brandenburg
Communications | Design
IT | Telecommunications
International community with unique creative
potential More than 5,200 companies with
about 61,000 employees
Strongest design/advertising cluster in
Germany with annual revenues of
Annual revenues of approx. € 10.1 billion
€ 1.6 billion
Largest pool of IT and telecommunications
Berlin recognised by UNESCO as an official professionals in Germany
»City of Design«
Strong initiatives and networks
Important industry events
10. Berlin Convention Office
YOUR advantages
Hotel service
Individual, convenient, time-saving
Venue finder
Extraordinary venues for your site event
Incentives
Your exceeding Berlin experience
Public Transportation
Easy access plus savings
26. Berlin Convention Office
YOUR advantages – Public Transportation
individually & cost-effectively
enables free travel
over 200 sales reduction partners
discounts at least 25% , up to 50%
Pocket guide in 4 languages
Benefit as a reseller
28. Reasons to come to Berlin?
Berlin among the world‘s top 5
congress destinations has undergone more changes in recent
years than any other European capital; it is
Berlin has one of the most state-of-the-art still changing today
hotel landscapes in Europe with a total
capacity of more than 115,000 beds the greenest metropolis in Europe (40 %
of its surface)
Favourable price-performance ration
BUT high professional service
outstanding sights, culture and
Easy and affordable access from > 1,000 events daily
all over the world and outstanding
infrastructure on-site a modern metropolis of
Barcelona
Singapore
world-class standing
Vienna
Berlin
Most prominent and internationally
Paris
appealing media locations
Source: ICCA (Berlin, 2009)
29. Comparison of Hotel Rates (in €)
Cities worldwide.
Average room rates
2010
in €
200
172
149
135
129 125 120 117 115 114 113 110
99
100 93
85 83 82
69 69
Copenhagen
Amsterdam
Hongkong
Singapore
New York
Budapest
Lissabon
Moscow
Brussels
London
Madrid
Vienna
Beijing
Berlin
Dubai
Tokyo
Rome
Paris
0
Source: Hotel Price Index, www.hotels.com (2011)
