IntroductionThe Drinks MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from 15 June to 14 July 2010.Scope*Geographic coverage: global*Category coverage: drinksHighlightsDatamonitor's Drinks MarketWatch provides monthly insight into the key events in the drinks industryReasons to Purchase*Gain monthly insight into the key events across the drinks industry*Learn more about the news, analysis and opinions of your industry

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MarketWatch: Drinks - August 2010
Published on August 2010
Report Summary
Introduction
The Drinks MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and
acquisitions, marketing and regulatory issues. It covers the period from 15 June to 14 July 2010.
Scope
*Geographic coverage: global
*Category coverage: drinks
Highlights
Datamonitor's Drinks MarketWatch provides monthly insight into the key events in the drinks industry
Reasons to Purchase
*Gain monthly insight into the key events across the drinks industry
*Learn more about the news, analysis and opinions of your industry
Table of Content
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in brief 2
NEW PRODUCTS REVIEW 4
Amazonian 'superherb' hits the market 4
Concentrates in South and Central America: top flavors in new products 9
Product claims: new drinks launches in North America, March to May 2010 11
INDUSTRY COMMENT 12
China: spirit consumption trends pose challenge for foreign brands 12
NEWS HEADLINES 13
Financial results 13
Coffee Holding Q2 net income increases 13
MarketWatch: Drinks - August 2010 Page 1/5

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Brick Brewing Q1 net income increases 13
Castle Brands Q4 net loss decreases 13
Constellation Brands Q1 net income increases 13
Leading Brands Q1 net income increases 13
New product launches and innovations: soft beverages 14
Nestle USA launches new Juicy Juice Sparkling 14
Athletes HoneyMilk introduces four new HoneyMilk flavors 14
Starbucks introduces Starbucks VIA Iced Coffee 14
Dunkin' Donuts offers new Coolatta flavor mixes 14
Big Red launches Retro Big Red 14
Bond Laboratories introduces new N-Test 600 supplement 14
New product launches and innovations: alcoholic drinks 15
VC2 Brands to introduce new Jaffa Cake flavored vodka drink 15
SABMiller RUS launches Essa beer brand in Russia 15
Diageo announces the launch of Ursus Vodka 15
Rose's introduces Cocktail Infusions Light 15
Molson Coors launches Coors Light in Russia 15
Boston Beer introduces Samuel Adams Boston Lager Cut 15
Maker's Mark introduces new bourbon 15
Smirnoff introduces two new flavors 16
International Spirits unveils Ivanabitch Vodka and Gin in new bottle size 16
Grolsch Brewery to introduce Pilsner Urquell brand in the Netherlands 16
Company strategy 17
Carlsberg signs conditional agreement to increase stake in Chongqing Brewery 17
Southern Wine & Spirits plans to commence statewide operations in Indiana 17
SABMiller commissions new brewery in Warnervale, Australia 17
Jamba Juice introduces new apparel line 17
Coca-Cola Bottling opens new facility in Horry County, South Carolina 17
Starbucks plans to renovate location in Seattle 18
Nestlé plans to invest CHF40m in the Democratic Republic of Congo 18
Nestlé plans to invest CHF150m in the Equatorial African Region 18
Nestlé plans to invest PHP4.3 billion in the Philippines 18
Starbucks expands in Japan with Ajinomoto alliance 18
Sedlescombe Organic Vineyard adopts a biodynamic cultivation method 18
Mergers, acquisition and partnerships 19
Crystal Springs acquires Chester Mountain Distributors and affiliates 19
Sodexo enters into two new partnerships with suppliers of fair trade products 19
Metropoulos & Co acquires Pabst Brewing Company 19
C&C Group completes the disposal of its spirits & liqueurs division 19
Diageo increases ownership interest in London Group 19
NutriPure Beverages signs letter of intent to purchase Brenlin 19
Distribution agreements 20
Bond Laboratories signs distribution agreement with Carter Distributing 20
Skinny Nutritional signs distribution agreement with Polar Beverages 20
Full Motion Beverage to distribute Wat-aah! brand 20
Reed's enters into distribution agreement in South Korea 20
Firestarter partners with new distribution companies 20
Full Motion Beverage signs distribution agreement with Power Potions 20
Avion Tequila appoints new distributors in New York and California 21
Blue Gem signs distribution deal with American Fruit & Produce 21
MarketWatch: Drinks - August 2010 Page 2/5

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COMPANY SPOTLIGHT: YAKULT HONSHA 22
Yakult to build first US factory in California 22
Business description 22
SWOT analysis 23
Strengths 24
Weaknesses 25
Opportunities 26
Threats 27
APPENDIX 28
Further reading 28
ABOUT MARKETWATCHES 29
Editors 29
Ask the analyst 29
Datamonitor consulting 29
Disclaimer 29
LIST OF TABLES
Table 1: Leading drinks launches by category in Europe, March to May 2010, plus growth compared to the same period the year
before 10
Figure 9: Top claims in drinks launches in North America, March to May 2010, compared to the same period of the year before 11
Table 2: Key facts 23
Table 3: SWOT analysis 23
LIST OF FIGURES
Figure 1: Runa Guayusa Tea - Tropical Ginger Citrus, Traditional, Rainforest Mint 6
Figure 2: Nestle Nesfluid Functional Drink 6
Figure 3: Soysh Sparkling Soy Water 6
Figure 4: Veranda Kvass - Lime & Mint, Ginger & Apple 7
Figure 5: Morrison Squash - Marshmallow, Sherbet Lemon, Raspberry Ripple 7
Figure 6: Nescafe Alpino Mini Cappuccino and Candies 7
Figure 7: Ferraro 79AD Red Wine 8
Figure 8: Concentrates in South and Central America: top flavors in new products 9
MarketWatch: Drinks - August 2010 Page 3/5

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MarketWatch: Drinks - August 2010
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