Use the Marketing PPT Slide Template consisting of tables, charts and many other features for a successful implementation of marketing concepts and strategies. In this well-arranged Marketing PPT Slide Template collection with over 200 PowerPoint slides you will find all necessary guidelines to plan, implement, document and present your marketing strategies. All templates are based on established standards and are created in a universal design to be adjustable to any industry. http://www.presentationload.com/marketing-templates-toolbox.html

2. Marketingplan
Marketing (Prof. R. Kühn)
Marketing
-Mix
Your company Competitors
Marketing
-Mix
Distribution
and trade
partner
Marketing
-Mix
Competitors
Intermediate
trade
Intermediate
trade
political
environment
ecological
environment
legal
environment
natural
environment
social
environment
econ.
environment
technol.
environment
media
environment
Analysen
1. Your company
2. Competitors
3. Distributors
4. External influences
5. Customers
6. Environmental factors
Index
Marketing pressure
Demand

3. Marketing - Classical vs. Alternative Marketing
Overview of some marketing tools
Classical advertisement
Public relations
Sponsoring
Event marketing
Fairs / Exhibitions
Product placement
Sales promotion
Direct marketing
Mobile marketing
Print media
Radio / TV / Movies
Outside advertisement /
Billboard advertisement
Search engines
Guerilla marketing
Classical Marketing Alternative Marketing
Viral marketing

4. SuccessFactors
Weighting Evaluation
Notes
low medium high
poor neutral good
9 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9
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Strength and Weaknesses Analysis
Analysis of internal Company Resources
Just move spheres
dependingon
characteristics to left/right
Just move spheres
dependingon
characteristics to left/right

5. Purchase Decision Process Phases
Graphical representation of the five phases of an extensive buying decision
process (real purchasing decision)
Information search
offline / online
Testing of alternatives regarding
suitability and satisfaction of the
purchase need (requirement /
demand)
Acquisition decision, if the
necessary purchasing power is available.
Demand or lack recognition (motive)
Evaluation,
feedback,
service
Purchase Decision
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6. AIDA - Action Principle
The stage model includes four phases the Customer goes through in order to
make the purchase decision
Attention of the customer
for the product is excited
The customer is interested in
the product
The desire for the product
is awakened (demand)
The customer buys the product
Psychological reaction
(pre- economical)
Physical reaction
(economical)
Attention
Interest
Desire
Action
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