New customers do not come on their own! Customers are gained when they are wooed. There are different techniques for customer acquisition that can contribute to your success. This PowerPoint presentation provides an overview of the most popular models and general explanations of the different customer types. Also included are step by step factors of how successful customer acquisition should look. With our new set, receive slides containing tools and methods for this topic as well as explanations, definitions, charts, checklists and infographics. Everything is prepared for immediate use in a business presentation. Download our new template here: http://www.presentationload.com/customer-acquisition-powerpoint-template.html and impress others with this presentation! In addition, you receive some of the techniques and methods on individual slides as well as an extensive collection of background information and graphics.

1. PREMIUM POWERPOINT SLIDES
Customer Acquisition

2. CUSTOMER ACQUISITION
POWERPOINT TEMPLATE

3. 1. QUOTE & DEFINITION
2. INTRODUCTION
3. BASICS
4. TOOLS
5. FACTORS
6. METHODS
7. CUSTOMER TYPES
8. CHECKLISTS
AGENDA

4. A customer is the most important visitor
on our premises. He is not dependent on
us. We are dependent on him. He is not an
interruption on our work. He is the purpose
of it. He is not an outsider on our business.
He is a part of it. We are not doing him a
favor by serving him. He is doing us a favor
by giving us an opportunity to do so.”
Mahatma Gandhi

5. DEFINITION
The term "customer acquisition"
refers to the process of finding
and securing new clients.
It involves all measures a
company takes to acquire or gain
customers, existing and new alike.
Acquisition

6. INTRODUCTION
In order to create new
sales potential in a highly
competitive market, it is
important to carry out a
systematic approach to
acquiring new
customers.
Therefore, customer
acquisition should be the
ultimate objective of
every company.
On average, it is more
challenging and
expensive to court a new
customer than to keep
an existing one.

7. SITUATION ANALYSIS
Classify existing
customers by sales,
profit margin,
potential, size and
other factors
1
CUSTOMER PLANNING
Determine sought-
after new customers
Classify/ segment
them according to
business objectives
2
MARKETING INITIATIVES
Selection, assessment
and use of
appropriate marketing
tools to attract new
customers
Action plan
3
INTRODUCTION

8. CUSTOMER potential "CUSTOMER"
BASICS OF CUSTOMER ACQUISITION
What are Customers in General?
Potential
customer
Interested
party
Sporadic
customer
Steady
customer
New
customer

9. Customer potential "Customer"
BASICS OF CUSTOMER ACQUISITION
What are Customers in General?
Potential
customer
Interested
party
Sporadic
customer
Steady
customer
New
customer

10. BASICS OF CUSTOMER ACQUISITION
The definition of "customer" can
mean something different when it
refers to the industry in which the
company operates. For example,
the company manufactures
consumer goods, which then can
distinguish customers depending
on the distribution channel (see
example).
What are Customers in General?
ConsumerConsumerConsumerConsumer
Manufacturer
Wholesale A Wholesale B
Retail A Retail B Retail B

11. TOOLS OF CUSTOMER ACQUISITION
Print Ads
DEFINITION
Print ads involve all
advertising that
appears in the media
(in print) which is
transmitted visually.
E.g.: advertisements,
posters, brochures,
stickers, etc.

12. DEFINITION
Telemarketing is the systematic, regular contact (or contact maintenance)
between customers and businesses over the phone.
TOOLS OF CUSTOMER ACQUISITION
Telemarketing
Call phone
Research
contact data Purchase Not interested X times didn’t reach
Not
interested
Wrong number/
missed call
X times didn’t reach
New Contact Data Follow-up
Adress-“Junk“
No data determined
Positive result

13. TOOLS OF CUSTOMER ACQUISITION
Telemarketing
Call
attempted
Person
reached?
Appointment
inspected?
Sale
took place?
Goal
achieved?

14. FACTORS OF CUSTOMER ACQUISITION
Experience
Price &
conditions
Benefits
Presentation
Features
Assurance &
trust
Relationship between
buyer and seller

15. FACTORS OF CUSTOMER ACQUISITION
Features
What distingues the
provider‘s service?
What special features
influence it?
Relationship
between buyer &
seller
How long and in depth
is the history of the
business relationship?
Assurance & trust
How does a provider build
trust with a customer?
What gives customers the
assurance that they are
with the correct provider?
Presentation
How should providers
package and present their
service to be noticed (and
accepted) by prospective
customers?
Benefits
What are the benefits
of the provider‘s
service?
Experience
What does the
customer expect to
receive beyond mere
service?
Price & conditions
How is the price
calculated? What is the
cost-benefit ratio?

16. METHODS FOR CUSTOMER ACQUISITION
Customer Acquisition Through Successful Service Marketing
Successful
Service Marketing
Sustainable
service economy
Developing
customer
intelligence
More
convenient
service
consumption
Identifying
customer
development
Anticipating
customer
interest
Transferring
service
solutions
Forming
service
value

17. METHODS FOR CUSTOMER ACQUISITION
Optimizing Customer Acquisition
Optimization
Strategic
market analysis
Customer
segmentation
Accurate
customer
data
Online
communication
optimization
Target
audience
marketing
Intelligent
sales
optimization

18. METHODS FOR CUSTOMER ACQUISITION
The Right Sales Pitch
"Standard"
Basic arguments
are necessary so that you don't get
overlooked in a customer's preselection
"Plusfactor"
Differentiating arguments
help you set yourself apart from other
competitors
"Crux of the matter"
Convincing arguments
tip the scale so the customer only buys
from you and no one else
Successfully
Convinced the
customer

19. CUSTOMER TYPES
What Does Your Customer Really Want?
Leadership in
multiple options
Trust
through empathy
Consultant's sense
of responsibility
Optimization
in complexity
Experience and
fair partnership
What
customers
want

20. CHECKLISTS
YES NO
Do you need new customers?
Are you yourself convinced of your offer?
Can you confidently communicate the
benefits of your offer?
Do you know what customer problems
can be solved by your offer?
Do you have a positive basic attitude
about "customer acquisition"?
Is it easy for you to establish contact with
new customers?
Do you know the problems of prospective
customers?
General Checklist

21. CHECKLISTS
Tips for Customer Acquisition
1. Create plan
2. Approach
strategically
3. Research
4. Don't
concentrate only
on "big customers"
5. Set goals
6. Stick to
the plan
7. Buffer in daily
planning
Customer
Acquisition

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