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Customer Acquisition PowerPoint Template

New customers do not come on their own! Customers are gained when they are wooed. There are different techniques for customer acquisition that can contribute to your success. This PowerPoint presentation provides an overview of the most popular models and general explanations of the different customer types. Also included are step by step factors of how successful customer acquisition should look.
With our new set, receive slides containing tools and methods for this topic as well as explanations, definitions, charts, checklists and infographics. Everything is prepared for immediate use in a business presentation.

Download our new template here: http://www.presentationload.com/customer-acquisition-powerpoint-template.html

and impress others with this presentation! In addition, you receive some of the techniques and methods on individual slides as well as an extensive collection of background information and graphics.

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Customer Acquisition PowerPoint Template

  1. 1. PREMIUM POWERPOINT SLIDES Customer Acquisition
  4. 4. A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an outsider on our business. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” Mahatma Gandhi
  5. 5. DEFINITION The term "customer acquisition" refers to the process of finding and securing new clients. It involves all measures a company takes to acquire or gain customers, existing and new alike. Acquisition
  6. 6. INTRODUCTION In order to create new sales potential in a highly competitive market, it is important to carry out a systematic approach to acquiring new customers. Therefore, customer acquisition should be the ultimate objective of every company. On average, it is more challenging and expensive to court a new customer than to keep an existing one.
  7. 7. SITUATION ANALYSIS Classify existing customers by sales, profit margin, potential, size and other factors 1 CUSTOMER PLANNING Determine sought- after new customers Classify/ segment them according to business objectives 2 MARKETING INITIATIVES Selection, assessment and use of appropriate marketing tools to attract new customers Action plan 3 INTRODUCTION
  8. 8. CUSTOMER potential "CUSTOMER" BASICS OF CUSTOMER ACQUISITION What are Customers in General? Potential customer Interested party Sporadic customer Steady customer New customer
  9. 9. Customer potential "Customer" BASICS OF CUSTOMER ACQUISITION What are Customers in General? Potential customer Interested party Sporadic customer Steady customer New customer
  10. 10. BASICS OF CUSTOMER ACQUISITION The definition of "customer" can mean something different when it refers to the industry in which the company operates. For example, the company manufactures consumer goods, which then can distinguish customers depending on the distribution channel (see example). What are Customers in General? ConsumerConsumerConsumerConsumer Manufacturer Wholesale A Wholesale B Retail A Retail B Retail B
  11. 11. TOOLS OF CUSTOMER ACQUISITION Print Ads DEFINITION Print ads involve all advertising that appears in the media (in print) which is transmitted visually. E.g.: advertisements, posters, brochures, stickers, etc.
  12. 12. DEFINITION Telemarketing is the systematic, regular contact (or contact maintenance) between customers and businesses over the phone. TOOLS OF CUSTOMER ACQUISITION Telemarketing Call phone Research contact data Purchase Not interested X times didn’t reach Not interested Wrong number/ missed call X times didn’t reach New Contact Data Follow-up Adress-“Junk“ No data determined Positive result
  13. 13. TOOLS OF CUSTOMER ACQUISITION Telemarketing Call attempted Person reached? Appointment inspected? Sale took place? Goal achieved?
  14. 14. FACTORS OF CUSTOMER ACQUISITION Experience Price & conditions Benefits Presentation Features Assurance & trust Relationship between buyer and seller
  15. 15. FACTORS OF CUSTOMER ACQUISITION Features What distingues the provider‘s service? What special features influence it? Relationship between buyer & seller How long and in depth is the history of the business relationship? Assurance & trust How does a provider build trust with a customer? What gives customers the assurance that they are with the correct provider? Presentation How should providers package and present their service to be noticed (and accepted) by prospective customers? Benefits What are the benefits of the provider‘s service? Experience What does the customer expect to receive beyond mere service? Price & conditions How is the price calculated? What is the cost-benefit ratio?
  16. 16. METHODS FOR CUSTOMER ACQUISITION Customer Acquisition Through Successful Service Marketing Successful Service Marketing Sustainable service economy Developing customer intelligence More convenient service consumption Identifying customer development Anticipating customer interest Transferring service solutions Forming service value
  17. 17. METHODS FOR CUSTOMER ACQUISITION Optimizing Customer Acquisition Optimization Strategic market analysis Customer segmentation Accurate customer data Online communication optimization Target audience marketing Intelligent sales optimization
  18. 18. METHODS FOR CUSTOMER ACQUISITION The Right Sales Pitch "Standard" Basic arguments are necessary so that you don't get overlooked in a customer's preselection "Plusfactor" Differentiating arguments help you set yourself apart from other competitors "Crux of the matter" Convincing arguments tip the scale so the customer only buys from you and no one else Successfully Convinced the customer
  19. 19. CUSTOMER TYPES What Does Your Customer Really Want? Leadership in multiple options Trust through empathy Consultant's sense of responsibility Optimization in complexity Experience and fair partnership What customers want
  20. 20. CHECKLISTS YES NO Do you need new customers? Are you yourself convinced of your offer? Can you confidently communicate the benefits of your offer? Do you know what customer problems can be solved by your offer? Do you have a positive basic attitude about "customer acquisition"? Is it easy for you to establish contact with new customers? Do you know the problems of prospective customers? General Checklist
  21. 21. CHECKLISTS Tips for Customer Acquisition 1. Create plan 2. Approach strategically 3. Research 4. Don't concentrate only on "big customers" 5. Set goals 6. Stick to the plan 7. Buffer in daily planning Customer Acquisition
  22. 22. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES