An overview of Tourism in Germany and the country itself

1. Germany

2. General Information
Foundation 01. January 1871
Capital Berlin
Total Area 348.000 km2 [63]
Inhabitants 82,8 Million [14]
Religion Protestants (34%) Catholics (34%)
Median Age 46,8 [3]
Population Growth Rate -0.2 % [211]
Chancellor Angela Merkel (CDU)
President Frank-Walter Steinmeier (SPD)
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3. Famous People
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4. Economic Data 2016
GDP 3,1 trillion € [4]
GDP growth rate 1,7% [146]
GDP per capita 37,900 € [27]
Unemplyoment rate 3,9% [42]
Inflation rate 0,4% [46]
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5. Tourism Marketing
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National Level
DZT www.germany.travel
Association that carries out marketing measurement
for the German governemt
Expenditure: 24,5 mio. € on marketing
Social Media: Facebook, Pinterest, Twitter,
wechat, Instagram
Workshops: Central Europe/Israel
Roadshows: Paris,Hongkong,
Mumbai, Warsaw, Shanghai
Fairs: Moscow, Vienna, Zurich, Dubai

6. Tourism Marketing
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Regional Level
Federal States
Federal City States
Cities

7. Tourism Development Strategy
Fields of Action
• Increasing attractiveness of jobs in tourism sector
• Qualification of employees in tourism
• Health tourism/Generation 60+
• Tourists from Asia (Visa Centers, Language, Social
Media)
• Staycations
• Storytelling
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8. Tourism Figures 2015
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• 2,9 million people are employed in the tourism
industry (2nd biggest after commerce)
• 7% of German employees are employed in the
tourism industry
• 97 billion € direct income
• Equals 4,4% of Germany‘s GDP

9. Tourism Figures 2015
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Total overnight stays 436,2 Million consisting of 356 Million domestic overnight stays
Avarage duration of stay 6,2 nights
Average of daily spending 172 € (1.China, 2.Thailand, 3.USA)
Reason for travel 55,9% holiday , 10,7% Visiting of relatives, 24,7% business

10. Tourism Figures 2016
10
Top 10 origin countries of tourists in Germany based on overnight
stays (in Million)
Netherlands
Switzerland
USA
UK
Italy
Austria
France
Denmark
Belgium
Spain

11. Tourism Figures 2016
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Average price per night in a hotel in comparison with European major
cities (in Euro)

12. The most visited Regions
Berlin/Potsdam Brandenburger Tor, Berlin Wall, Reichstag,
Alexanderplatz, Cecilienhof Palace, Madame Tussauds
Munich Oktoberfest, Castle Neuschwanstein, Marienplatz,
Hofbräuhaus, BMW-Museum, English Garden
Hamburg Minitatur Wonderland , Harbour, Reeperbahn,
St.Pauli, Elbphilharmonie
Cologne/Bonn Cologne Dom, Hohenzollern Bridge, House of
4711, Museum of German History, Beethoven House
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13. The most visited Regions
Baltic Sea Germany‘s longest costline, Rügen
Heidelberg Castle,cableway
Dresden Frauenkirche,Opera, Zwinger
Lake Constance Zeppeline Museum,
two islands, Sea World
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14. Competitiveness
Travel and Tourism Competiteve Index 2015
Positive
• 18 international airports [11]
• Operating airlines [3]
• Infrastructure (Highways, Railroads etc.) [5]
• Safety and security [20]
• Reliability of police service [19]
• Number of World Heritage Sites [3]
Negative
• Probability of terror attack [95]
• Visa requirements [72]
• Price level [126]
• Diversity of wild animal species [89]
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3th place
worldwide behind
Spain and France

15. Special Local Products
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16. Environment Protection
General
• Deposit on bottles
• Seperation of trash
• Fee for plastic bags
Specific
• Tourist Welcome cards with free city transportation
• Renting Bikes
• 16 protected national parks
• Possbility to choose sustainable accomodation (640)
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17. Legal/ Illegal
• Opening a shop on sundays
• Prostitution
• Drinking in public
• Driving 300 km/h on a highway
• Escaping from prison
• Riding a bike drunk
• Drinking wine with 16
• Running out of gas on the highway

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23. Thank you very
much for your
attention!

24. Sources
24
Print
DZT (2016): DZT Jahresbericht 2015 – Starke Marke, Reiseland Deutschland,
Frankfurt: DZT
World Economic Forum (2016): The Travel & Competitevness Report 2015, Geneva:
WEF
Zandonella, Bruno (2007): Europa- EU-Begriffe und Länderdaten, Bonn: bpb
Electronic
BMWI (2016): Wirtschaftsfaktor Tourismus Deutschland in:
https://www.bmwi.de/Redaktion/DE/Publikationen/Tourismus/wirtschaftsfaktor-
tourismus-deutschland.pdf?__blob=publicationFile&v=1 (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in:
http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of
14.03.2017)

25. Sources
CIA (2017): World Fact Book Germany in: https://www.cia.gov/library/publications/the-
world-factbook/geos/gm.html (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in:
http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of
14.03.2017)
Katapult (2016): Die Slogans der deutschen Bundesländer in: http://katapult-
magazin.de/de/artikel/artikel/fulltext/die-slogans-der-deutschen-bundeslaender/ (as of
11.03.2017)
N.N. (2017): 50 Top Tourist Attractions in Germany in: http://www.touropia.com/tourist-
attractions-in-germany/ (as of 09.03.2017)
N.N. (2015): 80 Famous People of German Descent in: http://www.ranker.com/list/famous-
people-of-german-descent/celebrity-lists (as of 06.03.2017)
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26. Sources
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NTV (2011): Deutschland ist Vizeweltmeister in: http://www.n-tv.de/reise/Deutschland-
ist-Vizeweltmeister-article2779881.html (as of 16.03.2017)
NTV (2017): Urlaubsland Deutschland boomt weiter in: http://www.n-
tv.de/reise/Urlaubsland-Deutschland-boomt-weiter-article19534991.html (as of
24.02.2017)
The Guardian (2016): Tourism slogans from around the world in:
https://www.theguardian.com/travel/2013/nov/21/tourism-slogans-around-the-world (as
of 24.02.2017)
The Telegraph (2015): Twenty things you didn‘t know about Germany in:
http://www.telegraph.co.uk/travel/lists/Twenty-things-you-didnt-know-about-Germany/
(as of 14.03.2017)
USA Today (2015): Germany‘s Top 25 Attractions in: http://www.usatoday.com/picture-
gallery/travel/destinations/2015/08/18/germanys-top-25-attractions/31854807/ (as of
27.02.2017)