How can we make the benefits of big data analysis available to small businesses? While large online vendors collect valuable data from their own user base to optimise conversion, small businesses often lack that ability due to their limited amount of available data. Can we bring them a higher level of data quality by utilising cloud metrics? Speaker: Isaac Moshe

1. Big Data for Small Businesses
Friday, 5th of September, 12:00 pm - 12:45 pm
ePages Commerce Summit
!
Isaac Moshe, Marketing Director, Nosto Solutions

2. About Us
Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
…increasing conversion, AOV and customer retention.

3. 1500+ eAtNa IiNleTErRsN iAnT IoOvNAeLr L5E0AD cEoR untries
2+ billion personalized recommendations generated

4. Buyers Are Shopping Around More

5. Buying Cycles Are Getting Longer

6. 90%
Marketing Spend
Is On Customer Acquisition

7. But… after all that hard work and money
100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
2.8% Make a purchase

8. Over 75% of Amazon’s Pages Contain Personalized Recommendations
18%
Conversion rate

9. Big Data for SMEs?
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YOU

10. Big Data for SMEs?
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data data data data data data data data data data Big Data
Processing
data data data

11. A Plug n Play Personalization Solution
Personalized
Recommendations
Start Ups
SMEs
Enterprise Retailers
As easy
to install as

12. How does it work?
How does it work ?

13. How does it work? On site

14. How does it work?
With a simple JavaScript implementation, Nosto is able
to track online store visitor behavior and crawl product
data in real-time.
This data is used to produce product recommendations
on the sites, in emails, and in other marketing channels.

15. How does it work?
Results
More enjoyable Increase KPIs
shopping experience

16. Impact of Personalized Recommendations
Objectives Nosto performance
Reduce Bounce Rate +213%
Customers who clicked Nosto
recommendations spent 213%
more time on the site
Increase Average Order Value +24%
Customers who clicked Nosto
recommendations have 24% higher
Average Order Value
Boost Conversion Rate +66%
Customers who clicked Nosto
recommendations converted
66% better

17. !
Thank you
isaac@nosto.com

18. Enjoy Online Shopping.
All symbols included are by The Noun Project collection