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Presentation design thinking
- 1. Design thinking is not thinking about Design Maka De Lameillieure
- 4. Clean Up Kandinsky “Kunst aufräumen, Ursus & Nadeschkin
- 5. Clean Up Egon Schiele, “Liegender weiblicher Akt mit angezogenen Beinen”
- 7. Design Thinking Empathize Define Stanford d.School Ideate Prototype Test
- 9. Double diamond design proces
- 12. Empathize Empathize Define Ideate Prototype Test
- 13. (Source: Froukje Sleeswijk Visser)
- 14. Empathize Empathize Understand and Observe Define Ideate Prototype Test
- 15. Why observation ? Because people are doing “strange” things
- 16. Some common observation techniques • Fly on the wall Observation technique is a low-cost, low-overhead method of collecting valid customer data. The method uses first-hand, unobtrusive observations by experts to collect valid customer data in a timely, cost-effective manner in collaboration with development and marketing staff.
- 18. Some common observation techniques • Shadowing: of a user in his normal environment. The fact that the observer is a visible presence will unintentionally have some influence on behavior.
- 19. Some common observation techniques • Think Aloud: Think-aloud protocols involve participants thinking aloud as they are performing a set of specified tasks. Users are asked to say whatever they are looking at, thinking, doing, and feeling as they go about their task.
- 20. Source: Pilipili
- 21. Diares Empathize
- 25. Example
- 26. Dynamics of an interview Source: Wonderfull
- 28. Ideate Empathize Define Generate alternatives Ideate Prototype Test
- 29. IDEATE Generate alternatives to test Share your solution & capture feedback
- 34. Design Thinking Empathize Define Stanford d.School Ideate Prototype Test
- 35. GO BELGIUM GO!! Maka De Lameillieure GSM +32 (0)498 91 94 99 maka@flandersinshape.be @MakaDLM