1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• Post on Facebook
• Interact
• Good practice examples
Module 5 – Facebook for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
• Facebook is not a sales
platform
• You need a social media
strategy/plan (What and how
do you want to achieve?)
• Monitor and try to tweak
your practices

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
• Be authentic (if you try to be
someone else people will
eventually find out)
• Be consistent

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
The main reason why users
“unlike” a Page
• The company posted too
frequently
• The content was becoming
repetitive and boring
• The content was too
promotional

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
www.flickr.com/photos/92501682@N00/5067471752/

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
• Your post should not be too long (less than 4
lines on Facebook)
• Your post must be easily understandable
• Posting pictures is good(they make the page
more visual and easy to read)
• Videos and links are often not simple enough
(you have to watch the video or click the link).

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
What works on Facebook
• Costumer insights (Feedback,
Questions about products, etc.)
• Company news
• Everyday issues
• Try to trigger emotions

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
• Like your competitors‘ Page
and follow what they are
posting
• Never post on a
competitors‘ Page
(competition law)

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
A great way to increase your
reach:
• Contests
• Give-Aways
Consider the Page Guidelines
https://www.facebook.com/p
age_guidelines.php

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPost on Facebook
When and how often – only vague
recommendations
• Morning
• After work time
• Weekends
• Less is more but people should not forget that
you exist - once a day on Facebook

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInteract
• Interaction with and
involvement of the
users is the essential
thing of Facebook
• Reply to your Fan‘s
(people who “like”
your Page) comments

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInteract
EdgeRank
Your posts on your Page are not displayed to all
your fans. The EdgeRank determines whether it
will be displayed.
See: http://leaderswest.com/wp-
content/uploads/2013/04/102.jpg

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInteract
EdgeRank
If you post attractive
content that triggers
interaction the EdgeRank
increases and your next
post might be displayed
to more users.

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInteract
People may post negative comments
• Always react to criticism
• Take it seriously
• Be polite
• Apologize if you are wrong
• Correct them politely if they are wrong
Moreover, always try to fix the actual problem

15. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Abercrombie & Fitch: https://www.facebook.com/abercrombie
As an example for a simple advertisement for a current
competition.
Best Buy: https://www.facebook.com/bestbuy
Best Buy engages in a simple F-commerce set up, where users
can directly browse categories of products and make online
purchases. The page also encourages the user to share content
and products with those they know.
Good practice examples