The document discusses how the Oregon Woodland Cooperative (OWC) helps small woodland owners in the Pacific Northwest overcome barriers to marketing non-timber forest products (NTFPs). It describes OSU Extension programs that provide education on sustainable harvesting of mushrooms, maple syrup, florals, essential oils, and firewood. The OWC addresses market barriers like lack of capital, information, transportation, and collective organization. It offers educational workshops and allows members to collaborate, share resources, and market products together through their website and fairs. The goal is to help more NTFP producers succeed by connecting them to these opportunities.

1. Pacific Northwest
NTFP Production
and how local
woodland coop
helps producers
break market
barriers
Forestry and Natural Resources Extension
Tiffany Fegel, MWM/WOWNet Coordinator

2. Overview
• OSU Extension
• Non-industrial private woodland
owners
• PNW NTFPs
• Mushrooms
• Big leaf maple syrup
• Florals
• Oregon Woodland Coop
• Essential oils
• Firewood
• Woodworking

3. OSU Extension
• Land Grant University -1868
• Morrill Act 1862
• Education on agriculture, science, and
engineering
• Smith-Lever Act 1914
• Share Science based research with
the people using it on the ground
OREGON STATE UNIVERSITY 2

4. Small woodland
owners
• MWM
• WOWNet
• NTFPs
• Classes, workshops, trainings,
publications, factsheets
OREGON STATE UNIVERSITY 3

5. Small woodland
owners
• 44,000 woodland owners, 3.3 million
acres (35%)
• Values: Aesthetics, Privacy, quality of
life, recreation, Family heritage
• 1 harvest per lifetime
• Creating a sustainable forest
• Developing a tie and relationship with
their forest
OREGON STATE UNIVERSITY 4

6. Pacific Northwest
NTFPs
OSU FNR Extension focus:
• Mushrooms
• Syrup
• Florals
OWC focus:
• Firewood
• Essential oils
• Woodworking
OREGON STATE UNIVERSITY 5

7. Mushroom
collection
Three most commonly harvested
species:
• Chanterell (Cantharellus cibarius)
• Morel (Morchella)
• Truffles
• Oregon Black Truffle (Leucangia
carthusiana)
• Oregon White Truffle (Tuber
oregonense)
OREGON STATE UNIVERSITY 6
Gazettetimes.com

8. Mushroom Production
• Shiitake (Lentinula edodes)
• Oyster (Pleurotus ostreatus)
• Workshop:
• Presentation
• Hands-on demonstration
OREGON STATE UNIVERSITY 7

9. Bigleaf maple (Acer
macrophyllum) syrup
production
• Tour of woodland property with bigleaf
maples
• Demonstrate tapping
• Drill
• Insert spile
• Secure collection method
OREGON STATE UNIVERSITY 8

10. Floral Production
OREGON STATE UNIVERSITY 9
Willametteevergreen.com
• PNW supplies 25+ million pounds of
evergreen boughs worldwide
• The most popular species are noble
fir (Abies procera) & incense cedar
(Calocedrus decurrens)
• Floral arrangement & Tree Id
workshops are a way to get people
interested in greenery production

11. Market barriers
Classic market failures:
• Lack of start-up capital
• Lack of information
Socio-political failures:
• Lack of resource ownership
• No sense of collective organization
• Lack of educational opportunities
(improved technology, education, tools,
equipment, process, skill sets)
• Lack of transportation infrastructure
OREGON STATE UNIVERSITY 10
*Adapted from Building Markets for Non-Timber Forest Products: Challenges and a Few Lessons Learned
by Sharon Flynn

12. OREGON STATE UNIVERSITY 11

13. Market barriers
OREGON STATE UNIVERSITY 12
Barriers to
collective
organization
Being a part of a
collaborative with
shared vision and values
is extremely important
to the OWC.
Lack of
educational
opportunities
Annual co-op
meeting & ‘how-to’
demonstration
workshops
“Co-op members work together
to support one another's
efforts, to learn the best ways
to grow, create, and sell
products that are keeping with
the goals of forest stewardship
and sustainability.”

14. Market barriers
OREGON STATE UNIVERSITY 13
Lack of
transportation
infrastructure
Dependent on
product
Lack of
resource
ownership
OWC developed
“Working
partner” member
-Producing existing products
-Designing their own
handmade products
-Providing management or
equipment services

15. Market barriers
OREGON STATE UNIVERSITY 14
Lack of start-
up capital
Dependent
on product
Lack of market
information
Taken care of
by co-op
-OSU business student
provides market analysis
-Gauge interest of members
-Take inventory
-Identify champion of product
-Develop & present business
plan

16. OREGON STATE UNIVERSITY 15
Oregon Woodland Cooperative

17. Essential Oils
OREGON STATE UNIVERSITY 16

18. Firewood
• Cords of wood
• Bundles of wood
OREGON STATE UNIVERSITY 17
Toemar.ca

19. NTFP product marketing
OREGON STATE UNIVERSITY 18
Website
Etsy
Fairs

20. NTFP Future
• Help NTFP producers
break through market
barriers
• Increase access to
education and
information
• Connect potential
producers to the Co-op
OREGON STATE UNIVERSITY 19

21. Thank you!
Questions?
Tiffany.fegel@oregonstate.edu