Customer Journey 2.0

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The MarTech Cocktail: Selecting and Implementing the Right Technology for you...

MarTech Conference

CallidusOSForrester Webinar July 21 - FINALFINAL

Laura Roach

Breakthrough Marketing Begins With Data Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits. There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins. Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.

Whole-Brained Marketing -- Blending Data Science with Creativity & Action

Aileen Cahill

Mind the CX Gap | ORT at Forrester CX Europe 2017

ORT Medienverbund

This annual survey of retail trends from the business innovation team at PSFK Labs captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape. Big-box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how brands and retailers go about providing a differentiated offering. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks-and-mortar sales. PSFK's Future of Retail Report shows that a hallmark of this changing retail environment is the savvier shopper, who takes advantage of technology, is prepared to offer their personal data for a better experience, and has come to expect contextually relevant recommendations. They are actively engaged, want a say in what products get made, will evangelize offerings to get a better price for themselves and their friends, and want to be rewarded for sharing their knowledge and expertise. In our latest version of the Future of Retail report, PSFK explores the new retail reality, taking a deeper look in the trends that are driving the change in shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion. To order a full version of the Future of Retail report 2012 please visit: http://www.psfk.com/future-of-retail

PSFK Future of Retail Report 2012

PSFK

Marko Savic is co-founder and CEO of FunnelCake. Marko did a presentation on every marketers favourite four letter word (we know what you're thinking - but no) data. His talk includes the numerous challenges in marketing technology today, how to pick the right technology (there are only two rules), and how his personal job story has a lot to do with why FunnelCake is now a company. Marko presented this talk at The Marketing Leap in Kitchener, Ontario.

Marko Savic - MarTech and the buyer journey

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Digital Transformation and the Marketing Professional

Matthew W. Bowers

Journey to Fully Integrated Digital Marketing By Gijs van Kersen

MarTech Conference

Sapient Presentation

Darla Wigginton

Since the restaurant industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive restaurant industry requires accurate, reliable and comprehensive digital marketing strategies strategies. We’ve built a digital marketing strategy playbook for the restaurant industry to give you the tools and techniques to grow your brand.

Here’s your digital marketing playbook for the restaurant industry in 2021

Jeremy Mays

Digital Customer Experience strategy & Marketing Automation for Philips Healt...

Arjan Kramer

Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task. This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue. What you’ll learn: - What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy - What tag management is and why how it controls and manages your customer data - Whether or not you should be using a customer data platform for integration - How to build a taxonomy and schema sheet - The proper way to name the actions your users take - How to store important demographic, technographic, and firmographic data - How to maintain data governance in your marketing stack If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar. View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw

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B2B Summit 2016 - Technology industry

B2B Marketing

Minds More Introduction

Grégoire Vanderveken

In this webinar, guest speaker Forrester Analyst Kelly Price, and UserTesting VP of Strategic Services Janelle Estes will discuss why customer understanding driven by Human Insights is the foundation of great customer experience (CX). To become a CX leader, it is vital to cultivate customer empathy and push more human insights to all edges of your organization. Join us to find out more about various trends in the industry today and key recommendations to facilitate your CX transformation. You'll learn: Forrester’s six core concepts that make or break CX leaders Where some go wrong, shortcomings of typical approaches How to transform into a human-insights led organization Real-world success stories from CX leaders

How human insights focused organizations become CX leaders

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The MarTech Blueprint Imperative

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Hileman Group

Is there a future in micro moments for e-commerce businesses? There sure is! At the moment there are 2.1 billion smart phone users world wide. Among these are the ones who use their phones for learning and buying. This holiday season you need to tap onto these customers who want instant solutions. This presentation on 20 ways to supercharge your micro moments with your holiday shoppers are tried and tested. They're proven ways that'll help you garner new customers and boost sales. Discover how online retail brands used these tips to improve their return on investment.

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A Customer Experience Journey Map is a very useful tool to understand and improve customer experience. It allows organizations to develop a user experience mindset and gain better insights into customer’s needs. It helps identify key Moments of Truth and drive actionable priorities to improve a product or innovate on creating new products. When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to identifying actionable items aligned with organizational strategy prioritizing initiatives uniting the cross-functional team to take action on the findings creating better user experiences In this presentation, you learn What Customer Journey Mapping is Why it is important What is the process for conducting it How to create a user experience mindset within your organization

Create a User Experience Mindset Within Your Organization by Conducting Custo...

UXPA International

Discover How Sanlam Improved Customer Loyalty & Portal Registration In this 2nd part of the series, called 'Building Customer Loyalty Through Brand-Infused Journeys (Sanlam)', discover how Sanlam achieved the following: - A 200% increase in customer engagement - A 31% boost in portal registration - 46% registration following specific nudges - Improvements in overall customer satisfaction This webinar series examines how digital executives are driving hard revenue metrics and great experiences at every step of the customer journey. Executive panelists: Tebogo Legodi (Sanlam Corporate: Digital Lead) Michael Renzon (inQuba CEO & Co-founder) All content here: https://www.inquba.com/digital-journey-roi-now-webinar-series/

Building Customer Loyalty Through Brand-Infused Journeys | Sanlam & inQuba

Antony Adelaar

Logpickr Customer Journey Analytics

Fabrice Baranski

This is the slideware that was used during the live webinar hosted by inQuba, in Australia, on the 9th May 2019. The recording is available here: https://youtu.be/UvfxepGMoPw While customer journey maps are interesting and offer a view of what business anticipates, they’re conceptual at best. Real customer journeys can only be built by data (the things customers really do), and today’s business needs approaches to influencing the very journeys being discovered. This is Customer Journey Orchestration. IMAGINE YOU COULD ANTICIPATE & FIX THE CUSTOMER JOURNEYS OF TOMORROW, SYSTEMATICALLY. Identifying today’s customers that are in distress is important, because we want to intervene and reinvent their experiences. Equally important is the ability to anticipate customers who will be in trouble tomorrow, and intervene proactively. It’s systematised service recovery, and ultimately customer retention. Customer Journey Management, and specifically Customer Journey Orchestration, introduces break-through thinking and techniques for intervening and nudging in a way that keeps and grows customers. Our speakers answered the following questions: • How do you discover and visualize the real customers' journeys as they navigate your products and channels? • How do you intervene and correct poor customer experiences? • How do you anticipate customer churn, in real time? • How do you anticipate tomorrow’s poor experiences and nudge customers proactively? • How do you do all this at scale? Speakers: MARGOT BIRBECK (Director, inQuba Australia) ANTONY ADELAAR (Head of Product, inQuba) For further information, please visit us here: https://www.inquba.com/ Mail us here: info@inquba.com CONNECT Facebook: https://www.facebook.com/inQubaCX/ Twitter: https://twitter.com/inQubaCX LinkedIn: https://www.linkedin.com/company/inquba/

inQuba: From Customer Journey Mapping to Journey Orchestration [Aus Webinar]

Antony Adelaar

Product Owner for Digital Marketing Agencies

Simone Lafargue 🦄

How do we ensure the delivery of value to customers in order to ensure the long-term value of customers? In March 2021, inQuba and Microsoft co-hosted the webinar ‘Delivering Customer Value & Boosting Retention in Financial Services'. The speakers discussed the following: • Value of customers versus value for customers • Value as a multi-dimensional construct • How to deliver value throughout customers’ journeys • Case studies and practical examples • How to take the next step to transform your business Speakers: Vlad Daljac (Microsoft), Trent Rossini (inQuba), Antony Adelaar (inQuba) Recording: https://youtu.be/SBovyfoO0oU

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Digital Engagement With Sitecore

Sagittarius

From Customer Success Summit 2017 - Kia Puhm, Principal, K!A CX Consulting, discusses "Lessons Learned: Transforming Eloqua into a Customer-Centric Organization". Learn more about Customer Success Summit: http://customersuccesssummit.com Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success. Learn more at www.totango.com.

Lessons Learned Transforming Eloqua into a Customer-Centric Organization

Totango

It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner. https://useinsider.com

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Jack Nguyen (Hung Tien)

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.

Meagen Eisenburg - Marketing in times of crisis

SaaStock

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Terry Messervy

Customer cross-channel experience & conversions

Sergios Dimitriadis

The Customer journey in the event industry:: Focus on Delegates and Exhibitors

Holger Friesz

Your customer has changed. Today they're more self-empowered & digital than ever, & the shift in the balance of power has lead businesses to pivot from selling to guiding. This webinar series examines how digital executives are driving hard revenue metrics and great experiences at every step of the customer journey. In this first part of the series, 'Boosting Conversion Within Digital Journeys', our executive speakers discuss how Standard Bank Shyft improves experiences and onboarding conversion through deep customer insights and orchestration. You'll learn how Standard Bank Shyft - • Increased registration onboarding by 34% • Reduced idle states during onboarding by 61% • Improved customer satisfaction • Discovered their customers' actual digital journeys Recording: https://youtu.be/L7DT3YCtOjQ Speakers - Arno Von Helden (Co-Founder & Head of Shyft, Standard Bank) Michael Renzon (Co-Founder & CEO, inQuba)

Boosting Conversion Within Digital Journeys | Standard Bank Shyft & inQuba

Antony Adelaar

SAP Hybris Marketing - Cosmin Costea

Institutul de Marketing

Delivering on Personalization with the Power of APIs

Akana

As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them. Learn how to: -Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth -Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms. -Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy. -Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement. Presenters: -Courtney Grimes, MarTech Solutions Engineer, DemandLab -Eric Hollebone, Chief Marketing Technologist, DemandLab -Gary DeAsi, Director of Demand Generation Pointillist

Smash the Data Silos: Use Marketo to Create A Single Source Of Customer Truth

Gary DeAsi

The Pitch Method es una metodología que permite a cualquier persona mejorar la presentación de su idea, proyecto o negocio para convencer a un inversionista, jefe, cliente, socio estratégico o familiar. La metodología es el resultado de la evaluación de cientos de presentaciones de emprendedores en Latino América y EEUU y críticas entregadas por inversionistas y paneles de expertos. Tim Delhaes y otros mentores han realizado talleres sobre esta metodología en diferentes países de Latino y Centro América para universidades, incubadoras y grandes empresas, dentro de las que destacan la Universidad de Chile, Universidad Cátolica, GTZ, Endeavor, Fusades y muchas más.

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Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

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Strategies for Landing an Oracle DBA Job as a Fresher

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MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

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Customer Journey 2.0