Sergios Dimitriadis

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Sergios DIMITRIADIS holds a PhD in Marketing from the Institut d'Administration des Entreprises of Aix-en-Provence, University of Aix-Marseille III, France. He is currently associate professor at the Marketing and Communication department of Athens University of Economics and Business, Greece. He has published five books, on Marketing Management, B2B Marketing, Branding, Digital Marketing and E-commerce and several articles in academic journals. For the past 20 years he has been acting as a consultant for several private and public organizations and as an expert in EU founded projects. He strongly believes in & works for bridging the gap between academia and business community.

digital marketing customer's journey omnichannel customer experience internet marketing digital transformation cross-channel marketing digital media content marketing διαδίκτυο μάρκετινγκ social media marketing brand values trust phygital business model digital business user experience customer expectations service design digital strategy marketing strategy customer service customer relationship management multi-channel omni-channel content management internet of things analytics ψηφιακό μάρκετινγκ digital technologies περιεχόμενο e-business growth consumerism καταναλωτισμός ανάπτυξη consumer content internet

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Sergios Dimitriadis

Präsentationen

Content as strategy: creating value throughout the consumer’s journey

About social media marketing (in Greek)

Περιμένοντας ή διαμορφώνοντας το μέλλον; (in Greek)

Marketing in the e-business eco-system (in Greek)

Content in customer's journey

Τάσεις στο ψηφιακό περιβάλλον, προκλήσεις, επιχειρηματικά μοντέλα

Customer's Digital footprint: opportunities & challanges

From Customer Journey to Omni-channel strategy

Customer cross-channel experience & conversions

The pillars of content marketing

A digital, chaotic transformation

Customer experience & omni-channel - An introduction

A Customer experience management framework

An introduction to Digital Transformation

Phygital Autheticity Marketing

Gefällt mir

Marketing in coronavirus times: How to navigate your brand through the storm

Key Digital Trends for 2018

Digital in 2016

Use Facebook for business