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Greece Greece
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Professor
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Sergios DIMITRIADIS holds a PhD in Marketing from the Institut d'Administration des Entreprises of Aix-en-Provence, University of Aix-Marseille III, France. He is currently associate professor at the Marketing and Communication department of Athens University of Economics and Business, Greece.
He has published five books, on Marketing Management, B2B Marketing, Branding, Digital Marketing and E-commerce and several articles in academic journals.
For the past 20 years he has been acting as a consultant for several private and public organizations and as an expert in EU founded projects. He strongly believes in & works for bridging the gap between academia and business community.
Tags
digital marketing
customer's journey
omnichannel
customer experience
internet marketing
digital transformation
cross-channel marketing
digital media
content marketing
διαδίκτυο
μάρκετινγκ
social media
marketing
brand values
trust
phygital
business model
digital business
user experience
customer expectations
service design
digital strategy
marketing strategy
customer service
customer relationship management
multi-channel
omni-channel
content management
internet of things
analytics
ψηφιακό μάρκετινγκ
digital technologies
περιεχόμενο
e-business
growth
consumerism
καταναλωτισμός
ανάπτυξη
consumer
content
internet
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