Notre mission chez Amadeus LinkHotel est de distribuer les hôtels indépendants et les chaines hôtelières auprès des agences de voyage à travers le monde. Amadeus LinkHotel apporte une nouvelle énergie au monde de la représentation multi GDS et distribution multicanale. Grâce à l’expertise du leader dans le secteur qu'est Amadeus et à une équipe spécialisée du secteur hôtelier, nous proposons aux hôtels une ample variété de produits et de services accessibles, productifs et efficaces.

1. Amadeus LinkHotel
YOUR world-class distribution and
marketing services partner
November 2012
© 2010 Amadeus IT Group SA
1

2. What is Amadeus LinkHotel?
 LinkHotel is the Amadeus representation company for
small/independent properties which helps travel
agencies and corporations to automate the hotel
booking process.
 Provides real-time room availability and rates of
independent hotels and small-medium sized chains for
the Amadeus GDS.
 Allows distribution via: Multi-GDS and Pegasus-
© 2010 Amadeus IT Group SA
powered travel sites or the Amadeus GDS alone.

3. Snap shot of Services
Distribution Reservations Sales & Marketing
Multi-GDS distribution: Amadeus LinkHotel Web – Amadeus LinkHotel Reports
Connectivity to Amadeus, web reservation technology – customised hotel business
Sabre and Travelport: for your hotel website. intelligence on all booking
Galileo & Worldspan activity.
subscribers.
IDS distribution: Amadeus LinkHotel Web GDS marketing – GDS
Seamless interface to 100+ Planning – content advertising advisory service.
Pegasus internet sites. management system for
rate loading and channel
distribution.
Amadeus LinkHotel Voice - Amadeus LinkHotel
voice reservations tool. Commissions - automated
commission payment
© 2010 Amadeus IT Group SA
processing.
Consortia and corporate
RFP contracting – assistance
with programme selection
and RFP submissions.

4. Why Amadeus LinkHotel is the best solution for the independent
properties & small/medium hotel chains.
1. Low-cost set up, all-inclusive fee structure, full-service account management
2. Increase and generate new bookings and revenues for the Hotels
3. An extensive portfolio of optional products & services
4. Commission payments direct to travel agents, ensuring excellent relations
5. Industry-leading distribution technology based on open standards
architecture
© 2010 Amadeus IT Group SA

5. Who and where are the Amadeus LinkHotel
members? Around the world ~6000+ hotels
 Located in 45 countries
© 2010 Amadeus IT Group SA

 ~6000 members live and bookable

made up of 1,000+ independent
properties and more than 10 chains.
 From 2 to 5 star hotels, B&Bs, resorts

and serviced apartments
 Generating an average 10% booking

growth for our customers!

6. Thank you!
© 2010 Amadeus IT Group SA

7. 7
© 2012 Amadeus IT Group SA

8. Amadeus Media Solutions
© 2012 Amadeus IT Group SA
Targeted Advertising Opportunities in Travel
November 2012
8

9. What is important for you to
communicate?
I need to differentiate
myself from the
competition based
on value rather
than only price.
© 2012 Amadeus IT Group SA
9

10. Amadeus as a Media Channel
Over 400,000 travel agents connect to the Amadeus GDS channel every day
as they manage their customers’ travel needs:
390M 38% MS in $65 1.3M
195 bookings / TA Air billion purchasing
markets year bookings worth of decisions
flights! per day!
At the heart of the global travel and tourism industry:
© 2012 Amadeus IT Group SA
10

11. Graphical Sign In
Optimise the visual impact of the message
Targeting based on
agent location: city,
group of cities,
country, group of
countries or
Worldwide
Graphical Sign-In
•1st Banner: 468 * 60
•2nd Banner displayed
after Mouse-over:
250 * 250
© 2012 Amadeus IT Group SA
11

12. Graphical Banners
Air and Hotel availability
Half Banner (468x30)
displayed after an air or
hotel availability search
© 2012 Amadeus IT Group SA
Full Banner displayed after “mouse-over”
action / pop-up window
Explanatory Text Displayed after a click
12
on the banner

13. Graphical jump page
Pop-up window can be replaced by iFrame
© 2012 Amadeus IT Group SA
iFrame displayed after “click”
action on Full Banner
13
Media Solutions Steering Committee #5 - DIS/DPM/A&S - 18th July 2012

14. After Sale Banner
After the Air Booking Segment to a specific city
© 2012 Amadeus IT Group SA
Banner displayed after the Air
booking is made
14

15. Sign-In Text Message
First thing agents read on Amadeus
Targeting based on
agent location: country,
group of countries or
Worldwide
Sign-In Text
(2 lines)
© 2012 Amadeus IT Group SA

16. Availability Text Message (ATM)
2 lines text displayed
after an air or hotel
availability search
© 2012 Amadeus IT Group SA
16

17. How to make it happen?
Campaign Implementation from start to finish
Your ads are now on
the TA desktop
Sales Consultants will
contact you to assess your Easy, isn’t it?
needs and help you define
your campaign aims and
audience to be targeted
In order to analyze the
Request our Advertising results, our reports
Now it is your turn to will be sent during
and Communication
send us all creativeness the campaign or once
Agreement though
and texts to be loaded
© 2012 Amadeus IT Group SA
Amadeus Order Online it has finished
Contact us Campaign Mgmt Implementation Reporting
15 days before campaign 7 days before campaign Campaign is live in Amadeus 1 week after campaign
17