it is a ppt of human centered design..

1. Introduction
Human-Centered
to
Design
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 9PRESENTED BY ……AKRITI GUPTA

2. •
•
•
•
•
•
Introduction
Methods
Activity
Application
Resources
Takeaways
Monday, September 28, 2015 7Session 1 - Creative Problem Solving through Human Centered Design
Our session today will be all about the communication in
human centered design

3. Objectives
By the end of this session, you will:
• Understand what Human-Centered
when/why you’d want to use it
Design (HCD) is and
• Experience two Human-Centered Design methods firsthand,
and how to apply them
• Be able to
Design on
define situations
your campus
in which to apply Human-Centered
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 8

4. Introduction to Human-Centered
Design
Human-Centered Design is the discipline of generating solutions
to problems and opportunities through the act of making
“something” new, where the activity is driven by the needs,
desires, and context of the people for whom we design.
LUMA Institute
10Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design

5. Creative Approaches
• Creative approach to problem-
solving
– Starts with people you’re designing for
– Ends with new solutions tailor-made to
suit their needs
Can be used to approach any
number of challenges, including
service design, space design, system
design
•
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 11

6. Process of comm. in human centered design
Three phase
•
process
Inspiration – you have a
design challenge
• Ideation – you have an
opportunity for design
• Implementation – you have
an innovative solution
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 12

7. Introduction to Human-Centered Design
Mindsets of Human-Centered Designers
Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 13

8. Introduction to Human-Centered Design
Why do Human-Centered Design? Because it can . . .
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 14

10. Human-Centered Design Methods
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11. Human-Centered Design Method
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12. Human-Centered Design Method
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13. Human-Centered Design Method
n

14. Application Activities:
Rose, Bud, Thorn and
Affinity Clustering
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 23

15. Application Activity: Rose, Bud, Thorn
• A technique for identifying things as
potential (bud), or negative (thorn)
Benefits
positive (rose), having
•
–
–
–
–
Helps you codify research data
Invites input from all team members
Facilitates
Helps you
productive discussion
identify issues and insights
24Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design

16. Application Activity: Affinity Clustering
•
•
A graphic technique for sorting
Benefits
items according to similarity
–
–
–
–
Helps you identify issues and insights
Reveals thematic patterns
Facilitates productive discussion
Builds a shared understanding
26Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design

17. Case Studies
•
•
•
How we came
How it went
to use HCD
What came of it
Monday, September 28, 2015 33Session 1 - Creative Problem Solving through Human Centered Design

18. Case Study # 1: School of Humanities
• How we came to use HCD
– Fall 2014: Dean’s Office wanted to streamline staffing model,
moving from each department having one or more “jack of all
trades” staff members to having specialists (financial, graduate
recruiting, website management, events planning, etc.) carry out
specialized functions school-wide
Monday, September 28, 2015 34Session 1 - Creative Problem Solving through Human Centered Design

19. -
Case Study # 1: School of Humanities
• How it went
– Facilitated 7 sessions between February 17 and February 26,
2015
• 37 Faculty members participated
• 28 Staff members participated
During each session, explained reasons for and details about
session
– the
- Participant engaged in three activities___
Rose, Bud, Thorn
Affinity Clustering
Importance / Difficulty Matrix
Monday, September 28, 2015 36Session 1 - Creative Problem Solving through Human Centered Design

20. Case Study # 1: School of Humanities
• How it went
– Next steps in the process:
•
•
•
Update the Faculty Task Force on the actions taken to date
Prioritize top issues to address
Organize action learning group(s) to address top priority (priorities)
–
–
–
3 – 5 members in a group
90 day MAX timeline to arrive at a recommended solution
All groups meet at same time with Sponsor (Dean’s Office) every 3 -4 weeks to
report out on progress, challenges, etc.
Marie will provide guidelines, templates, etc. for action learning group(s)–
Monday, September 28, 2015 40

21. Case Study # 1: School of Humanities
• What came of it
– The Teams:
• Are more engaged in the topic, and highly appreciative of having
opportunity to offer input
the
• Are learning to think more holistically about the school, and less about
individual departments / centers / institutes
Identified a number of the same problem areas that the Dean’s Office•
had stated last year, and are starting to come up with solutions similar
those that the Dean’s Office was pitching . . .
The school, and this process, will serve as a model for others
to
–
Monday, September 28, 2015 44Session 1 - Creative Problem Solving through Human Centered Design

22. How Might You ...
. . . apply Human-Centered Design
principles at your institution?•
Step 1: In your small group, discuss how you
might apply Human-Centered Design (HCD)
to an issue or situation in your institution
Step 2: Identify one problem area or situation
at your institution that you will consider
addressing by using HCD methods
Step 3: Report out to big group
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 50

23. Resources
Resources
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 51

24. Resources
http://www.ideo.org/ IDEO HCD Toolkit
IDEO’s David Kelley – TED Talk on HCD
https://www.luma-institute.com/
http://batten.squarespace.com/
Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 52

25. Resources
Institute of Design at Stanford Austin Center for Design
Gamestorming
Problem to Solution Example of Stanford Design Thinking Process
Design Thinking Movie Website and Trailer
MAYA's Human-Centered Design Practice
Accenture’s Experience with Human-Centered Design
Session 1 - Creative Problem Solving through Human Centered DesignMonday, September 28, 2015 53

26. Takeaways
• Creative approach to problem-
solving
– Starts with people you’re designing for
– Ends with new solutions tailor-made to
suit their needs
Can be used to approach any
number of challenges, including
service design, space design, system
design
•

27. Objectives
By the end of this session, you will:
• Understand what Human-Centered
when/why you’d want to use it
Design (HCD) is and
• Experience two Human-Centered Design methods firsthand,
and how to apply them
• Be able to
Design on
define situations
your campus
in which to apply Human-Centered
Monday, September 28, 2015 Session 1 - Creative Problem Solving through Human Centered Design 8

28. QUESTION/ANSWER…??