Analysis by Andreas Weber For more than a thousand years, print has been one of the most important cultural tools globally for allowing innovations to become reality! Why should things be any different today? Three main facts for a sustainable success with print: 1. It is proven that print wins and its importance is strengthened through multichannel because it makes communication powerful, relevant and humane. 2. In communication, reach is not the measure of all things, relevant dialogue is (one conversation). 3. Multichannel innovations that include print do not make analogue media superfluous, but integrate them seamlessly.

1. Print
wins!
And considers itself
to be the key pillar in
multichannel scenarios.
An analysis by
Andreas Weber, Mainz.

2. For more than a thousand years, print
has been one of the most important
cultural tools globally for allowing
innovations to become reality!
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4. For more than a thousand years, print
has been one of the most important
cultural tools globally for allowing
innovations to become reality!
Why should things
be any different
today?
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5. Print technologies are constantly blazing trails!art&
Revolutionising the newspaper
A new collaboration with the University of Central
Lancashire (UCLan) and Trinity Mirror explores
the future of publishing
http://uniform.net/blog/may-2015/super-8/ | https://player.vimeo.com/video/128354820
https://player.vimeo.com/video/128354820

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https://videopress.com/v/hAJBErYA
Internet start-ups
such as mymuesli.com
love print!
And are even making
a lucrative new
business out of it.
Source ValuePublishing: Heideldruck 4.0 —
Zurück in die Zukunft | Back to the future http://wp.me/p2C5zg-14a

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Uh-oh!
Bankruptcy.
Bust.
Bad luck.

9. As paradoxical as it may sound,
the “industrialisation” of printing has degraded
printed material to arbitrary disposable articles!
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10. The branch MUST change dramatically!
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Reading tip — my commentary — A new beginning for Heideldruck: Print takes on a key role in the digital age! http://wp.me/p2C5zg-1oS

11. The market has
changed radically!
Instead of quantity,
quality is what is in
demand. The trend:
Exploit added value
through more attention
to and greater efficacy of
printed material!
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Market Trends
Print Factory
Print Specialties
Print Manufacture

12. The dilemma:
Everyone is searching for digital strategies to push
content (unanimously) everywhere. Dealing with
print innovations that lead to dialogue through
interaction is often overlooked.
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https://youtu.be/fDh11U1sAA0

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15. drupa 2016, the world’s leading
trade show for print and paper, no
longer simply shows technology
but innovative applications.
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16. ValuePUBLISHING
Report on #drupamc 2016
READING TIP: Latest
news at drupa media
conference via Value
Storify (messages,
photos, movies).

17. ValuePUBLISHING — #drupamc 2016 impressions

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Print will be the key
pillar in multichannel
communication,
thanks to completely
new types of
software solutions –
in personalisation,
above all. It is no
longer a question of
reach, but of One
Conversation!
See our series of ValuePublishing trade articles:
drupa ante portas — Highlight Topic Multichannel: “Individual solutions are in demand!”
http://wp.me/p2C5zg-1lL

19. The new defined — Multichannel sustainably
increases business success:
• Through interaction in a dialogue with the
audience (customers, partners, interested parties)
• Supported by personal, timely relevance
• Through touchpoints covering the whole media
spectrum from print to digital — you could call it:
one conversation.
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20. Current analyses by ValueExperts
prove:
“It is all down to making it possible for
personal, relevant and interactive
communication to take place in a
creative way, offering touchpoints at
the right time in a mix of digital and
print media.”
—Dr. Jacob Aizikowitz, President XMPie
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Source: ValueDialog — Dr. Jacob Aizikowitz: Multichannel leads to sustainable
business success in the digital age.
http://wp.me/p2C5zg-1cb

21. The special thing
about multichannel:
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Addressing human sensitivities is
essential, since a purely technically-
oriented multichannel solution is not
regarded by the audience as an
interactive, personal dialogue.

22. The special thing
about multichannel:
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Achieving the momentum
of ‘one conversation’ is highly
challenging — especially
when print is part of the
equation.
Technology’s task is to minimise coordination efforts and avoid never-ending,
impractical processes of coordination (e.g. related to the interaction of brand, agency,
media, media production service provider, etc.).

23. Multichannel with print is a new,
rapidly growing service sector. Focus:
driving innovation forward!
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For more information: drupa ante portas — Highlight Topic Multichannel: “Individual solutions are in demand!” http://wp.me/p2C5zg-1lL

24. World-class: Print as the key theme
of the 1st Multichannel Innovation
Conference #XUG15EU in Berlin.
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25. Brands, especially commercial ones, love multichannel:
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Commercially, multichannel is trumps, since purchases are
aggregated online, supported by printed material. The bottom line:
no paper, no communication. —MGA Metro Group
Source: http://wp.me/p2C5zg-Ph

26. Who is #1 among the global brands when it
comes to all things multichannel? — APPLE!
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Perfect website and webstores Best-
in-class (physical) flagship stores
High value of PRINT (AirPrint, iPhoto
books, premium packaging…)
Extraordinary market orientation and
performance promise — dedicated to
a sustainable digital lifestyle
experience

27. Who is #1 when it comes to making fun of the
digital world with great humour? — IKEA!
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Print à la IKEA is the
topic in social media! 6
million YouTube views in
four weeks. In the
meantime, more than
18 million!
https://www.youtube.com/watch?v=MOXQo7nURs0

28. Smartest case for print from a publisher’s
point of view:
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The print business is “full of risks
that you can only master if you
develop good new products
oriented to the modified print
reading behaviour brought on by
digitalisation!”
Funke Mediengruppe boss Manfred Braun
at the german HORIZONT AWARD 2016

29. My tip to try out now:
documobiFUSE links print, TV and mobile!
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Conventional advertising via TV,
outdoor, print (magazines/
newspapers and packaging) to
mobile campaigns, creating
measurable, hyper-personalised
digital touchpoints from
analogue media.
http://www.documobi.com

30. My tip to try out now:
documobiFUSE links print, TV and mobile!
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http://www.documobi.com

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32. My tip to try out now:
documobiFUSE links print, TV and mobile!
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http://www.documobi.com

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Results: Sustainable success with print!
1. It is proven that print wins and its importance
is strengthened through multichannel because
it makes communication powerful, relevant and
humane.
2. In communication, reach is not the measure of all
things, relevant dialogue is (one conversation).
3. Multichannel innovations that include print do not
make analogue media superfluous, but integrate
them seamlessly.

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BY THE WAY:
Whoever is interested can
take part in a VIP event for
multichannel + print that I
am co-organising at drupa
2016 on the afternoon of
June 1!

35. http://valuetrendradar.com/value-communications-manifesto/
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Racing to the finish:
ValueCoaching knowledge
sharing makes it possible to
immediately employ multichannel
and print innovations for
sustainable business success.
Straight to the point!

36. Contact
Andreas Weber
Brainware & Solutions
VALUE COMMUNICATION AG
Walpodenstr. 1 | 55116 Mainz/Germany
https://de.linkedin.com/in/andreasweber
Twitter: @ValueCommAG
Blog: valuetrendradar.com
Slideshare-Presentations:
http://bit.ly/1XrpNxw
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DISCLAIMER
© 2016 by Andreas Weber, Mainz/Germany
Unless otherwise stated, these rights at Andreas
Weber, Value Communication AG, Mainz. Users
may use the charts for personal information
purposes, but not copy. When quoting please add
the source.