Analysis by Andreas Weber
For more than a thousand years, print has been one of the most important cultural tools globally for allowing innovations to become reality!
Why should things be any different today?
Three main facts for a sustainable success with print:
1. It is proven that print wins and its importance is strengthened through multichannel because it makes communication powerful, relevant and humane.
2. In communication, reach is not the measure of all things, relevant dialogue is (one conversation).
3. Multichannel innovations that include print do not make analogue media superfluous, but integrate them seamlessly.