This document discusses the importance of storytelling and video prototyping. It encourages participants to get into groups and use various story structures like the hero's journey or Disney storytelling techniques to describe a story in 15 minutes. It then discusses how to take the story and create a video prototype in 30 minutes to visually represent the story and get feedback. The goal is to activate perception and get a spontaneous, emotional connection with an audience to answer questions, validate assumptions, and get quick feedback.

1. STORYTELLING
&
VIDEO PROTOTYPING
PM Camp – Bad Homburg
Samstag, 28. Juni 2014
Torsten J. Koerting
@TorstenKoerting
Vom Wichtigen ...
Zu Geschichten ...
Zur Erzählung ...
Zum Video !

2. Torsten J. Koerting
Twitter: @TorstenKoerting
www.torstenkoerting.com
www.projectyzer.com
XING: www.xing.com/profile/Torsten_Koerting
Mail: torsten.koerting@gmail.com
Tel.: +49(0) 172 372 3759

7. PICTURE CREDITS - HTTPS://WWW.FLICKR.COM/PHOTOS/DUNCAN/4664460994/

8. GESCHICHTEN
...
WERDEN SCHON
IMMER ERZÄHLT

9. JEDES 3. PROJEKT SCHEITERT
© GPM Studie 2006

10. UNTERSCHIEDLICHE GRÜNDE
© GPM Studie 2006

11. ZU 90% IST
PROJEKT
MANAGEMENT
...
KOMMUNIKATION

12. GESCHICHTEN
...
SIND EINE
WESENTLICHE
FORM DER
KOMMUNIKATION

13. ERINNERUNGEN
...

14. DIE
5 FEHLER
IN DER
PROJEKT
KOMMNUNIKATION
...

15. Holger
HOLGERS GESCHICHTE …

16. GESCHICHTEN
...
ARE
MADE TO STICK

17. WAS SIEHST
DU ?

19. GESCHICHTEN
...
BESCHREIBEN
UND HELFEN ZU
VERSTEHEN

20. GUTE
STORY TELLER
...

21. MARTIN
LUTHER KING

22. TONY
ROBBINS

23. PETER
TAYLOR

24. JERRY
SEINFELD

25. ALEXANDER
MEREIEN

26. GESCHICHTEN
...
WOLLEN
GUT
ERZÄHLT
WERDEN

27. GESCHICHTEN
...
...SIND KOMMUNIKATION...
...ARE MADE TO STICK...
...HELFEN ZU VERSTEHEN...
...WOLLEN GUT ERZÄHLT
WERDEN...

28. STRUKTUR
...
IST
ALLES

29. DIE MUSTER ...
1) Kurt Vonnegut‘s Story Graphs ...
2) Dan Harmon‘s Story Cycle ...
3) Es war einmal ...
The Disney Way of Storytelling
4) Die Heldenreise ...

31. KURT VONNEGUT STORY GRAPH

32. KURT VONNEGUT STORY GRAPH

33. KURT VONNEGUT STORY GRAPH

35. GUSTAV FREYTAG PYRAMID
1. Exposition …
2. Steigerung …
3. Höhepunkt …
4. Ratardierendes Moment …
5. Katastrophe …

37. DAN HARMON STORY CIRCLE

38. ES WAR EINMAL ...
One upon a time …
Every day …
One day …
Because of that …
Because of that …
Until finally …

39. CINDERELLA ...
Once upon a time there was this hottie called
cinderella who had a wiched authoritarian sister who
had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing
going down at the princes place, so not being
daunted by all the negative from her sister she
picked up a gown at the fairy dress emporium and
went to the gig.
She danced and loved the prince and he checked her
out thoroughly.
Upon leaving she dropped a shoe so the prince
would find her apparently she was the only chick in
the hemisphere with that size.
Any way he found her and she told the wiched sister
to buz off
and they lived happily everafter.

40. DIE HELDENREISE ...
Held …
Problem / Bedarf …
Scheitern / Emotionen ...
Helfer / Lösung …
Happy End …

41. CINDERELLA ...
Once upon a time there was this hottie called
cinderella who had a wiched authoritarian sister who
had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing
going down at the princes place, so not being
daunted by all the negative from her sister she
picked up a gown at the fairy dress emporium and
went to the gig.
She danced and loved the prince and he checked
her out thoroughly.
Upon leaving she dropped a shoe so the prince
would find her apparently she was the only chick in
the hemisphere with that size.
Any way he found her and she told the wiched sister
to buzz off and they lived happily ever after.

42. DIE AUFGABE ...
1) Storyteller identifizieren
2) Gruppen bilden max 5 Personen
3) Struktur wählen
4) Geschichte beschreiben 15 Minuten

43. VIDEO
PROTOTYPING
...
VON DER
GESCHICHTE
ZUM VIDEO

44. Geschichten
visuell umsetzen, sichtbar
machen und dadurch
begeistern
Aktivierung derimpliziertenWahrnehmung
Spontaner und
emotionaler
Zugang zu einer
Zielgruppe
Beantwortung von Fragen,
Validierung von Annahmen,
Schnelles Feedback
Problemstellung
USP
Konzept
Vorteile
Case

47. DIE AUFGABE ...
1) Materialien nutzen
2) Video vorbereiten 30 Minuten
3) Video abdrehen 15 Minuten
4) Video anschauen Im Plenum

48. FRAGEN
?

49. Torsten J. Koerting
Twitter: @TorstenKoerting
www.torstenkoerting.com
www.projectyzer.com
XING: www.xing.com/profile/Torsten_Koerting
Mail: torsten.koerting@gmail.com
Tel.: +49(0) 172 372 3759
http://bit.ly/PMCReferent

50. Torsten J. Koerting
Twitter: @TorstenKoerting
www.torstenkoerting.com
www.projectyzer.com
XING: www.xing.com/profile/Torsten_Koerting
Mail: torsten.koerting@gmail.com
Tel.: +49(0) 172 372 3759