Regional Differences in Online Tourism Marketing

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At the International Tourism Symposium at Chamonix there are some presentations and panels under the topic EFFECTIVE TOURISM MARKETING IN TODAY’S DIGITAL WORLD. As it is seen as “a revolution for the Mountain Tourism Industry” there is a panel concerning the topic "Regional differences that impact the mountain travel industry". In my presentation during this panel-discussion I focus on two main messages: 1. Language is the natural border and barrier. 2. All social media is local or regional.

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The Austrian NTO on Facebook ,[object Object],Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations Source / in cooperation with: www.olafnitz.net

Who is using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24% 37% 21% 51% 73% 14% 19% 6% 29% 49% 9% 12% 4% 21% 38% USA EU De Jap Percentage adults 18+, multi-answers possible source: Forrester Research 2009, http://www.forrester.com/Groundswell/profile_tool.html 34% 30% 11% 26% 69%

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