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STRATEGY INALEAN
ENTERPRISE
@OlipherSG
L K C E 1 6
2
75Years
1937
3
12Years
2012
4
TECHNOLOGY
5
GORDON MOORE
Law Maker
6
7
TECHNOLOGY
8
9
10
Competitors
11
WHAT DO
WE DO
ABOUT IT?
12
Ollie Stevenson-Goldsmith
Business Designer
13
MORE
RESPONSIV
E
14
15
16
STRATEGY
17
“A plan of action … intended to accomplish a specific goal”
18
“[Strategy is] a pattern in a stream
of decisions”
HENRY MINTZBERG
Professor of Management, Author
19
WHAT’S
GETTING IN
OUR WAY?
20
CULTURE
21
CONFIDENTIAL
22
COMMAND
CONTROL
and
OASIS OF AGILITY
ANNUAL STRATEGY
HEAVY
ANALYTICAL
BUDGETING
STAGE GATES
COMPLIANCE TO
PLAN MEASURES
JUST ONE MORE
STAGE GATE
STOP
STOP
Design Develop
Design Research
Loop
Agile Development
Loop
Design/Delivery Loop
Users &
Product
Time
Cost Scope
IRON
TRIANGLE
STOP
24
WHAT DO
WE
CHANGE?
25
CLEARLY
DEFINE YOUR
STRATEGY
26
COMMUNICATE
STRATEGY
27
LEAN
VALUE
TREE
AMBITIOUS MISSION
STRATEGIC
GOAL
STRATEGIC
BET
PROMISE
OF VALUE
PROMISE
OF VALUE
POD
What is our destination as an
organisation?
What does the organisation
need to achieve to get there?
What strategies are we
betting on to achieve the
goal?
What value are we offering to
customers to help us to help
us do that?
How much are
we investing?
PROMISE
OF VALUE
PROMISE
OF VALUE
STRATEGIC
GOAL
STRATEGIC
GOAL
STRATEGIC
BET
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE EVERY
CLASS
EXCELLENT
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BE THE
QUICKEST AT
RESPONDING TO
NEW
EDUCATIONAL
NEEDS
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent you
will be able to schedule
tutoring any time
you’re free
As a group of co-
workers you will be able
to request a class at an
unconventional time
LEVERAGING
SMART CAR
TECHNOLOGY
A set of time, people, and money set aside to deliver POV
PODSTRATEGIC BETPROMISE OF
VALUESTRATEGIC GOALAMBITIOUS MISSION
Who we are as an organisation
Executive Ownership
Specific enough to inform decisions
Implicitly says who we’re not
Long term, stable
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent you
will be able to schedule
tutoring any time
you’re free
Outcome focused, avoids suggesting a solution
Guides for executive investment
Long term, stable
Can have focuses on different horizons
Should have a measure for success
Has it’s own measure of success
Just one way to satisfy the strategic goal
Medium Term
Architect Ownership
Medium Term
Allows delivery team room to ideate and experiment
Ownership of the problem, not the solution
Delivery Team Ownership
Short Term
Scope defined by level of investment
Experimentation used to find the best solutionPrimary driver is to satisfy the Strategic Goal
Bridge between Execs and
Architects
THINGS TO
WATCH
OUT FOR
32
1
33
THERE’S
NO
STRATEGY
THERE
34
2
35
A FAT LEAN
VALUE TREE
36
3
37
OUTPUTS
OUTCOMES
Over
38
4
39
HORIZON
CONFUSION
40
5
41
FEEDBACK-PHOBIA
WHAT CAN
WE
EXPECT?
43
1
44
A SIMPLE WAY TO
TALK ABOUT
STRATEGY
45
2
46
GET THE MOST
OUT OF YOUR
TEAMS
(AND CONVINCE THEM TO STAY)
47
AUTONOMY
PURPOSE
MASTERY
DAN PINK
Author, Drive: The surprising truth about
what motivates us
48
3
49
MORE EFFECTIVE
SOLUTIONS
50
4
51
LESS WASTE
52
5
53
FEEDBACK ON
YOUR STRATEGY
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE EVERY
CLASS
EXCELLENT
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BE THE
QUICKEST AT
RESPONDING TO
NEW
EDUCATIONAL
NEEDS
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent you
will be able to schedule
tutoring any time
you’re free
As a group of co-
workers you will be able
to request a class at an
unconventional time
LEVERAGING
SMART CAR
TECHNOLOGY
55
6
56
INCREASED
RESPONSIVENESS
Market
Change
Change
Perception
Decision Deliver
Value
Market
Change
Change
Perception
Decision Deliver
Value
QUESTIONS FOR AUDIENCE
How easily could you describe your organisation’s mission?
58
Are all employees encouraged to understand your organisation’s strategy, or
or is it considered only relevant for senior management?
How easy is it for your software delivery teams to understand how their work
relates to your organisation’s mission?
How could you help align your organisation around a common purpose?
THANK YOU
Any Questions?
ostevens@thoughtworks.com
@OlipherSG

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