1. Social Media Buzz Report
Art Basel 2011
Biel, June 2011, Dominic Stöcklin (@dstoecklin)
Picture: Courtesy of Art Basel
(http://www.artbasel.com)

2. Summary Art Basel
/ Twitter is the main driver with estimated
2’369 tweets in the past 15 days
/ A lot of mentions on Twitter and traditional news sites at
the beginning of the art fair; blogs were more dominant
during the art fair
/ The United States are the most active country, followed by
Germany, Switzerland, Italy and France
/ Rather positive sentiment
/ Less and more US dominated mentions about Art Basel
Miami Beach
© 2011, Goldbach Interactive 2

3. Popularity
© 2011, Goldbach Interactive 3

4. Mentions
2‘369 tweets
1‘538 news mentions
1‘287 blog mentions
55 forums postings
within 15 days (08.-22. of June 2011)
38‘546 tweets
15‘541 blog mentions
11‘808 news mentions
1‘036 forums postings
within a year
© 2011, Goldbach Interactive 4

5. Demographics Art Basel
© 2011, Goldbach Interactive 5

6. Blog Buzz: Blogosphere talked about galleries,
contemporaries; positive impact on Switzerland & Basel
© 2011, Goldbach Interactive 6

7. Twitter Buzz: Peak at the beginning of the art fair with a lot
of shared short links around Art 42 Basel
© 2011, Goldbach Interactive 7

8. Twitter reach: 6 million impressions and a lot of medium
authorative twitter user were involved (39%)
© 2011, Goldbach Interactive 8

9. Twitter sentiment: Neutral sentiment with only 2 negative
tweets
© 2011, Goldbach Interactive 9

10. Influencer on Twitter
Most authorative Most mentions
© 2011, Goldbach Interactive 10

11. News Buzzgraph: Beyler and Picasso are most mentioned
topics on traditional news sites
© 2011, Goldbach Interactive 11

12. Influencing news sites & key conversations
© 2011, Goldbach Interactive 12

13. Overview Art Basel Miami Beach
© 2011, Goldbach Interactive 13

14. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin
Mattenstrasse 90, 2503 Biel/Bienne Consultant Social Media
Seestrasse 39, 8700 Küsnacht Responsible for Social Media Monitoring
www.goldbachinteractive.com
+41 32 266 01 73
dominic.stoecklin@goldbachinteractive.ch
twitter.com/dstoecklin
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com
Merci.