This presentation is about online brand building and how important it is to go beyond traffic and conversion to build a solid customer base. I held this presentation in Brighton for the BrightonSEO show in front of Content Marketeers and Content Creators. It is a bit beyond my league and non-technical, but that was the point!

1. Information
is a micro brand
Ralf from text
on twitter
@trabit to traffic & conversion

2. Hello, I am Ralf Schwoebel
CEO of Tradebit.com – puzzler@tradebit.com
Ralf
on twitter
@trabit

3. …a little test…
wait for the image, say the first
word you think of out loud
Ralf
on twitter
@trabit
Exterminate

4. Brand awareness
Brand building is not snake oil
Ralf
on twitter
@trabit

5. Brand awareness
Brand building is not snake oil
Ralf
on twitter
@trabit

6. How „brand building“ works
How do the basics work? What is the
latest in the “thought process”?
• Focus Company value incl.
brand value: US$
120 bn.
• Harmonize
Company value excl.
Ralf brand value:
on twitter • Penetrate US$ 50 bn.
@trabit

7. One “feeling”
Ralf
on twitter
@trabit

8. anywhere
Ralf
on twitter
@trabit

9. any channel
Ralf
on twitter
@trabit

10. of any kind
Ralf
on twitter
@trabit

11. transports your identiy
Ralf
on twitter
@trabit

12. Our process
Conversion Goal:
Sale, Click or Lead?
Ralf
on twitter
@trabit

13. Ralf
on twitter
@trabit

14. Brand awareness
Conversion
Traffic
Goal
Search / SEO Sale
SEM / Ads Click
eMailings Lead
Social Marketing Facebook Like / G+
Ralf
on twitter Classic Ads (Re-)Tweet
@trabit Affiliates, … Brand Building

15. Online Brand Building?
What has that to do with content on
the pages?
Ralf
on twitter
@trabit

16. Our (the wild SEO) process
1. Conversion Goal
2. Landing Page(s)
3. Channel Publishing (slideshare, etc.)
4. SEO
5. Social
6. SEM
7. Other traffic means
Ralf
on twitter
@trabit We need => RETURNING CUSTOMERS

17. What can you do?
Focus => Harmonize => Penetrate
Ralf
on twitter
@trabit

18. Live up to your message!
Ralf
on twitter
@trabit

19. Brand building is boring
… in the doing, but necessary!
Brand building is important!
Found this interesting article
about brand building with a cat!
Professor Smartass talks about how
important brand building is
Ralf See this short video clip about the
on twitter importance of brand building
@trabit

20. Different channels, different tricks
Bounce Rate
Ralf
on twitter
@trabit

21. Simple dynamic pages
Landing Page Tweet for a discount
Call to action Channel
Rotator 1 Link Bait Like us on FB to win
Limited time offer
Good texts, pitching texts,
Informative texts, video, pictures,
Etc.
Add us on G+
Funny Video!
Local Events SEM
Ralf
on twitter
@trabit

22. Information carries your brand
Ralf
on twitter
@trabit

23. Information carries your brand
Is your
message
big and
easy enough?
People WILL see
it in screen
shots around
the web on
Ralf other sites, too!
on twitter
@trabit

24. Come by for a discussion!
“We have expanded our services from
creating SEO texts to fully supporting
our customers in building content that
inspires.”
Meet me in the exhibition hall!
Ralf
Jochen Mebus
on twitter
@trabit Textbroker

25. Thank you!
Ralf Schwoebel, CEO
Tradebit, Inc.
www.tradebit.com
puzzler@tradebit.com
Ralf
In partnership with www.textbroker.co.uk
on twitter
@trabit