3rd of 3 opening keynotes at the 2015 Enterprise Digital Summit London - Stowe Boyd's gave us ideas about the future of the org, Euan Semple made it personal, and I added a bit of practical. Three key words for the presentation - Disruption. Reinvention. Education. Everyone's talking digital and it's dangerous... too dangerous to dilute the term, but crucially important that we understand it properly. Digital is becoming a synonym for technology or new or new technology. You need to understand the digital enterprise wave - the current disruptive landscape. Then here are 8 building blocks for transformation, and then our 7E approach to implementing change. Finally I echo Michael Corleone telling Sonny "it's not personal, it's business" with our version "it's not digital, it's business".
Enabling the digital mind shift in the organisation - Enterprise Digital Summit London 2015
1. Enabling the Digital Mind Shift in the Organization
Enterprise Digital Summit - London| 22 October 2015
David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter
innovation | digital transformation | value creation | (r)evolution
2. “The illiterate of the 21st century will
not be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn. ”
Alvin Toffler
3. Agenda
• Everone’s talking Digital….
• You have to ride the Wave
• 8 building blocks for digital transformation
• Implementing transformation, but what’s
the imperative?
11. Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95
Wikis – Ward Cunningham installs first wiki Mar ‘95
Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99
Wikipedia – opens Jan ‘01
WordPress – first released May ‘03
LinkedIn – launches May ‘03
Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05
Facebook – launches Feb ‘04
iPhone – announced Jan ‘07, available Jun ‘07
iPad – launches Apr ‘10
Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07
Instagram – Oct ‘10
Snapchat – Jul ‘11
Tumblr – Feb ’07
WhatsApp – Feb ‘09
Pinterest – Mar ‘10
20 years of a World Gone Digital
The development of social media,
social networks and
mobile computing
YouTube – launches Feb ’05, acquired by Google Oct ‘06
Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11
28. The shift to Digital (Business) - what are we calling it today?
• Enterprise 2.0 → Social Business → Digital Transformation
• Social technology - markets are conversations
• Cloud technology drives scale, reduces cost
• Mobile technology increases reach, penetration
• Analytic technology increases focus, impact
• It’s about much more than technology
Nexus of forces3rd Platform
Big wheel of Disruption
34. Digital Transformation – a definition
Digital transformation is the process of shifting your organisation
from a legacy approach to new ways of working and thinking
using digital, social, mobile and emerging technologies. It
involves a change in leadership, different thinking, the
encouragement of innovation and new business models,
incorporating digitisation of assets and an increased use of
technology to improve the experience of your organisation's
employees, customers, suppliers, partners and stakeholders.
35. Because it works
Digital Masters:
- generate 9% more revenue
- create 26% more profit
- 12% higher market valuation
36. “Digital Darwinism is unkind to those who wait”
Lesson 1 – Transform Business Models And Engagement
Lesson 2 – Keep The Brand Promise
Lesson 3 – Sell The Smallest Unit You Can
Lesson 4 – Know That Data Is The Foundation Of Digital Business
Lesson 5 – Build For Insight Streams
Lesson 6 – Win With Network Economies
Lesson 7 – Humanize Digital With Digital Artisans
Lesson 8 – Democratize Distribution With P2P Networks
Lesson 9 – Deliver Intention Driven, Mass Personalization At Scale
Lesson 10 – Segment by Digital Proficiency Not Age
http://www.slideshare.net/rwang0/201504-disrupting-digital-business-short
48. 48
7E meshes Agility, Experience and today’s potential
• Envision – Understanding the factors driving the need for transformation, and describing the post
transformation business and model.
• Enable – Put into place the resources, processes, plans, ROI’s etc.. that will make the transformation
possible. Also decide how/where it will be executed initially.
• Engage – Get the people involved and onside, trained and ready to make the transformations
happen.
• Execute – Break the transformation into bite size pieces, and execute using an Agile
methodology. Pilot!
• Evaluate – Continual examination of what works and what doesn’t, to drive dynamic change and
improvement and optimise efforts.
• Evolve – If things change, or don’t work, then plans need to change.
• Educate – Educate, Educate – this is central to the whole process, from the envisioning process