The document discusses the NFL's use of social media across different platforms. It notes rules around player and personnel use of social media during games. It highlights the NFL's large Facebook and Twitter followings and discusses using multiple channels rather than focusing on one. Fantasy football is mentioned as connecting fans to all teams. The NFL sees value in emerging platforms and throwing "bombs" to see what works.

1. SOCIAL MEDIA TOUCHDOWN:
Wie die NFL auf allen Ebenen auftrumpft
#smwwh | Februar 2013
David Philippe & Daniel Rehn
Mittwoch, 20. Februar 2013 copyright David Philippe 1

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DAVID PHILIPPE
Junior Account Manager, achtung! GmbH
Creative troubleshooter, seeding ideas
@david_philippe | davidphilippe.wordpress.com
DANIEL REHN
Junior Account Manager, achtung! GmbH
Wenn nicht schlafend, dann online.
@danielrehn | danielrehn.wordpress.com
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NFL‘s SOCIAL MEDIA RULES
[1] The use of social media by NFL game officials and
officiating department personnel is prohibited at any
time.
[2] League policy allows for the use of social media or
networking sites (including Twitter and Facebook) by
players, coaches and football operations personnel up to
90 minutes before kickoff and after the game following
media interviews.
[3] The use of these sites by these individuals is not
permitted during the game, including halftime.
[4] No updates are permitted to be posted by the
individual himself or anyone representing him during this
prohibited time on his personal Twitter, Facebook or any
other social media account.
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WARUM DIESE VIELFALT AN
KANÄLEN? WARUM NICHT ALLES AUF
EINE KARTE SETZEN?
„[…] No one bats 1000. Google doesn't.
Facebook doesn't. MySpace certainly
didn't. So you have to throw some
bombs and know that not all will
connect, and if you fail, fail fast and
move on to the next thing. […]“
– Jeff Berman, General Manager of NFL Digital via
mashable.com (10/2011)
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WELCHE KANÄLE LAUFEN GUT?
„[…] Facebook is massive
scale, Twitter is a massive scale as
well, obviously those are the primary
places we look. Google+ is very
interesting and something that we're
taking a look at. […] And we're really
interested in emerging platforms and
taking advantage of them. […] We’re
not going to limit ourselves to just one
or two platforms […]“
– Jeff Berman, General Manager of NFL Digital via
mashable.com (10/2011)
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Facebook: NFL
 +6.967.000 Fans
 Extreme Interaktions-
raten, unabhängig von
Ligabetrieb, Playoffs, Sup
erbowl oder Off-Season
Twitter: @NFL
 +4.392.000 Follower
 +44.000 Tweets aus
Gameday-News, Dialog
und Insights
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Instagram: @NFL
 +315.000 Fans | +800
Fotos
 Mix aus Archivmaterial,
Exklusivbildern, Behind
the Scenes, … näher
kommt man als Fan nicht
ran
Pinterest: nfl
 +9.600 Follower | +300
Pins
 Von Trivia über Liga-Infos
bis hin zu Team-News ist
alles dabei
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FANTASY FOOTBALL ALS CONNECTOR
 DIE NFL BIETET EIN UMFASSENDES FANTASY-
PROGRAMM.
 DER CLOU: HARDCORE-FANS FIEBERN MIT MEHR
ALS NUR EINEM TEAM MIT UND VERNETZEN
SICH MIT ALLEN ANGEBOTEN ALLER TEAMS.
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LET‘S HAVE A LOOK.
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