ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION 14ª encuesta AIMCa usuarios de Internet        PATROCINA       ...
© AIMC   AIMC - ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION   Capitán Haya, 61   (entrada por Pedro Moreno,...
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Estudio "Navegantes en la Red" de AIMC. Febrero de 2012.

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Navegantes en la Red 2012. AIMC

  1. 1. ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION 14ª encuesta AIMCa usuarios de Internet PATROCINA COLABORA FEBRERO 2012
  2. 2. © AIMC AIMC - ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION Capitán Haya, 61 (entrada por Pedro Moreno, s/n) 28020 Madrid Tel. 91 570 11 74 - Fax 91 570 20 49 E-mail: aimc@aimc.es http://www.aimc.esDepósito Legal: M-5418-2012 Imprime SERSA C/ Hermanos Pinzón, 4 28036 Madrid Tel. 91 563 41 48 - Fax: 91 562 59 22 E-mail: sersa@sersarep.com http://www.sersa.info
  3. 3. NAVEGANTES EN LA REDË1,&( 3iJLQD, ,17528&&,Ï1,, 0(722/2*Ë$,,, 35,1&,3$/(6 5(68/7$26 ā $QWLJHGDG HQ ,QWHUQHW ā )UHFXHQFLD GH DFFHVR D ,QWHUQHW ā ÒOWLPR DFFHVR D ,QWHUQHW ā (TXLSR D WUDYpV GHO TXH VH FRQHFWD ā $FFHVR D WUDYpV GH GLVSRVLWLYRV PyYLOHV ā )UHFXHQFLD GH DFFHVR SRU HTXLSR«« ā &RQH[LyQ :L )L GHVGH OXJDUHV S~EOLFRV ā $FFHVR D ,QWHUQHW GHVGH FDVD ā 7LHPSR GH FRQH[LyQ GtD GH DHU FDVD OXJDUHV S~EOLFRV ā 3HULRGRV KRUDULRV XVR ,QWHUQHW DHU ā 6HUYLFLRV XWLOL]DGRV GtD GH DHU ā 3URPHGLR GLDULR GH WLHPSR GH XVR«««« ā LVPLQXFLyQ GH WLHPSR HQ RWUDV DFWLYLGDGHV ā 3UREOHPDV GH ,QWHUQHW ā 9HORFLGDG GH ,QWHUQHW ā )LUPD HOHFWUyQLFD ā (YROXFLyQ GH OD SXEOLFLGDG HQ ,QWHUQHW« ā 6RIWZDUH GH PHQVDMHUtD LQVWDQWiQHD ā 3DUFKHV GH VHJXULGDG««««« ā 9LUXV LQIRUPiWLFRV ā 7LSR GH DFFHVR D FKDW ā 7LSR GH OODPDGDV WHOHIyQLFDV SRU ,QWHUQHW ā &RQWURO SDUHQWDO«« «« ā 5HGHV VRFLDOHV««««««« ā $FFHVR D EORJ«««««« ā )RURV GH GLVFXVLyQ «««« ā $SRUWDFLyQ GH FRQWHQLGRV D OD ZHE ā 1~PHUR GH GLUHFFLRQHV GH H PDLO ā 7LSR GH ODV GLUHFFLRQHV GH H PDLO ā &OLHQWH GH FRUUHR HOHFWUyQLFR« ÍNDICE 3
  4. 4. NAVEGANTES EN LA RED Ë1,&( 3iJLQD ā 6SDP«« ā 3KLVKLQJ ā LVSRQLELOLGDG GH SiJLQD ZHE SHUVRQDO ā LVSRQLELOLGDG GH EORJ«««««« ā &RRNLHV ā ÒOWLPRV ZHEV YLVLWDGRV ā %XVFDGRUHV PiV XVDGRV ā $FWLYLGDGHV UHDOL]DGDV HQ ,QWHUQHW ā 7LHPSR GH XVR GH ,QWHUQHW D WUDYpV GH GLVSRVLWLYRV PyYLOHV ā $FFHVR D WUDYpV GHO WHOpIRQR PyYLO ā &XUVR D WUDYpV GH ,QWHUQHW ā HFLVLyQ GH FRPSUD LQIRUPDGR D WUDYpV GH OD ZHE ā &RPSUD D WUDYpV GH OD ZHE ā %RFD D ERFD HQ ,QWHUQHW« ā %DQFD HQ ,QWHUQHW ā &RQRFLPLHQWR GH LQIRUPiWLFD ā &RQWDFWR FRQ RWURV PHGLRV ā 5DGLR D OD FDUWD«««« ā 0DQHUD GH OHHU HO SHULyGLFR ā (TXLSR D WUDYpV GHO TXH OHH GLDULRV UHYLVWDV HOHFWUyQLFDV« ā ,QWHUQHW FRPR IXHQWH GH DFWXDOLGDG ā 7HOHYLVLyQ GH SDJR««««« ā (TXLSDPLHQWR ā *UDGR GH VHJXULGDG GH WUDQVDFFLRQHV ā &RQWHQLGRV SURWHJLGRV SRU FRSULJKW ā 2SLQLRQHV VREUH ,QWHUQHW«««« ā &DUDFWHUtVWLFDV VRFLR GHPRJUiILFDV ā $FFHVR D OD HQFXHVWD ā ,GLRPD GHO FXHVWLRQDULR ā 1DYHJDGRU ā 6LVWHPD RSHUDWLYR ā 5HVROXFLyQ GH SDQWDOOD ā (QWUHYLVWDV UHFLELGDV SRU GtD ā (QWUHYLVWDV UHFLELGDV SRU KRUD ÍNDICE4
  5. 5. NAVEGANTES EN LA RED , ,17528&&,Ï1 INTRODUCCIÓN 5
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  41. 41. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 9DORUDFLyQ GHO VHUYLFLR 3 9DORUH OD DWHQFLyQ DO XVXDULR UHFLELGD SRU VX SURYHHGRU GH ,QWHUQHW HQ FDVD 0X PDOR 0X EXHQR $EVROXWRV %$6( DFFHGH GHVGH FDVD $7(1&,Ï1 $/ 868$5,2 0X PDOR 0X EXHQR 16 1& 9DORUDFLyQ PHGLD 0X PDOR 0X EXHQR 16 1& PRINCIPALES RESULTADOS 45
  42. 42. NAVEGANTES EN LA RED 7,(032 ( &21(;,Ï1 Ë$ ( $<(5 3 XUDQWH HO GtD GH DHU ¢FXiQWR WLHPSR HVWXYR XWLOL]DQGR ,QWHUQHW GHVGH« $EVROXWRV %$6( «&$6$" 1R FRQHFWDGR DHU GHVGH FDVD 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& «/8*$5(6 3Ò%/,&26 FDOOH DHURSXHUWR UHVWDXUDQWH FDIHWHUtD PHGLR GH WUDQVSRUWH « " 1R FRQHFWDGR DHU GHVGH OXJDUHV S~EOLFRV 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS46
  43. 43. NAVEGANTES EN LA RED 7,(032 ( &21(;,Ï1 Ë$ ( $<(5 &$6$ 1R FRQHFWDGR DHU GHVGH FDVD 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& /8*$5(6 3Ò%/,&26 1R FRQHFWDGR DHU GHVGH OXJDUHV S~EOLFRV 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS 47
  44. 44. NAVEGANTES EN LA RED 3(5,226 +25$5,26 862 ,17(51(7 $<(5 3 ,QGLTXH ORV SHULRGRV KRUDULRV HQ TXH HVWXYR XWLOL]DQGR DHU ,QWHUQHW $EVROXWRV %$6( KD DFFHGLGR DHU PRINCIPALES RESULTADOS48
  45. 45. NAVEGANTES EN LA RED 6(59,&,26 87,/,=$26 Ë$ ( $<(5 3 XUDQWH HO GtD GH DHU ¢TXp VHUYLFLRV GH ,QWHUQHW XWLOL]y" $EVROXWRV %$6( KD DFFHGLGR DHU :RUOG :LGH :HE ZZZ &RUUHR (OHFWUyQLFR H PDLO 7UDQVIHUHQFLD GH ILFKHURV YtD )73 0HQVDMHUtD LQVWDQWiQHD &KDWV ,5& 1HZVJURXSV 8VHQHW ,QWHUFDPELR GH DUFKLYRV 3 3 H0XOH 7HOHIRQtD ,3 :RUOG :LGH :HE ZZZ &RUUHR (OHFWUyQLFR H PDLO 7UDQVIHUHQFLD GH ILFKHURV YtD )73 0HQVDMHUtD LQVWDQWiQHD &KDWV ,5& 1HZVJURXSV 8VHQHW ,QWHUFDPELR GH DUFKLYRV 3 3 H0XOH 7HOHIRQtD ,3 PRINCIPALES RESULTADOS 49
  46. 46. NAVEGANTES EN LA RED 3520(,2 ,$5,2 ( 7,(032 ( 862 3 $ GLDULR ¢FXiQWR WLHPSR GLUtD 9G TXH XWLOL]D ,QWHUQHW" $EVROXWRV %$6( 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS50
  47. 47. NAVEGANTES EN LA RED ,60,18&,Ï1 ( 7,(032 (1 275$6 $&7,9,$(6 /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ Q~PHUR VLJQLILFDWLYR GH LQIRUPDQWHV GHFODUD GRV R PiV UHVSXHVWDV 3 ¢+D GLVPLQXLGR HO WLHPSR TXH GHGLFD D DOJXQD GH HVWDV DFWLYLGDGHV SRU XWLOL]DU ,QWHUQHW" $EVROXWRV %$6( 9HU OD WHOH (VWDU VLQ KDFHU QDGD %XVFDU LQIRUPDFLyQ HQ ELEOLRWHFDV FDWiORJRV JXtDV HWF /HHU ,U DO FLQH RUPLU 3UDFWLFDU DOJ~Q GHSRUWH 2tU OD UDGLR (VWXGLDU 3DVHDU (VWDU FRQ DPLJRV SDUHMD 7UDEDMDU 2WUDV DFWLYLGDGHV 9HU OD WHOH (VWDU VLQ KDFHU QDGD %XVFDU LQIRUPDFLyQ /HHU ,U DO FLQH RUPLU 3UDFWLFDU DOJ~Q GHSRUWH 2tU OD UDGLR (VWXGLDU 3DVHDU (VWDU FRQ DPLJRV SDUHMD 7UDEDMDU 2WUDV DFWLYLGDGHV PRINCIPALES RESULTADOS 51
  48. 48. NAVEGANTES EN LA RED 352%/(0$6 ( ,17(51(7 /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ HOHYDGR Q~PHUR GH HQFXHVWDGRV GHFODUD HQFRQWUDU GRV R PiV SUREOHPDV 3 ¢&XiOHV VRQ ORV PDRUHV SUREOHPDV TXH HQFXHQWUD DO XWLOL]DU ,QWHUQHW" $EVROXWRV %$6( &RVWH HPDVLDGD SXEOLFLGDG 9HORFLGDG ,QIHFFLyQ SRU YLUXV R SURJUDPD HVStD 6HJXULGDG &DOLGDG GHO DFFHVR )DOWD GH FRQILGHQFLDOLGDG ,GLRPD 2WURV SUREOHPDV &RVWH HPDVLDGD SXEOLFLGDG 9HORFLGDG ,QIHFFLyQ SRU YLUXV R SURJUDPD HVStD 6HJXULGDG &DOLGDG GHO DFFHVR )DOWD GH FRQILGHQFLDOLGDG ,GLRPD 2WURV SUREOHPDV PRINCIPALES RESULTADOS52
  49. 49. NAVEGANTES EN LA RED 9(/2&,$ ( ,17(51(7 3 ¢&yPR FRQVLGHUD OD YHORFLGDG DFWXDO GH ,QWHUQHW" $EVROXWRV %$6( 0X EDMD $OJR OHQWD 6DWLVIDFWRULD 0X EXHQD 16 1& 0X EDMD $OJR OHQWD 6DWLVIDFWRULD 0X EXHQD 16 1& PRINCIPALES RESULTADOS 53
  50. 50. NAVEGANTES EN LA RED ),50$ (/(&75Ï1,&$ 3 ¢+D KHFKR XVR GHO 1, HOHFWUyQLFR X RWUR WLSR GH FHUWLILFDGR GLJLWDO GH ILUPD HOHFWUyQLFD D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( 6t HQ OD ~OWLPD VHPDQD 6t HQ HO ~OWLPR PHV 6t HQ HO ~OWLPR DxR 6t KDFH PiV GH XQ DxR 1R QXQFD 16 1& 16 1& 6t HQ OD ~OWLPD VHPDQD 1R QXQFD 6t HQ HO ~OWLPR PHV 6t HQ HO ~OWLPR DxR 6t KDFH PiV GH XQ DxR PRINCIPALES RESULTADOS54
  51. 51. NAVEGANTES EN LA RED (92/8&,Ï1 ( /$ 38%/,&,$ (1 ,17(51(7 3 &RPSDUDQGR FRQ OD VLWXDFLyQ H[LVWHQWH KDFH XQ DxR ¢FyPR FRQVLGHUD TXH KD HYROXFLRQDGR OD SXEOLFLGDG HQ ,QWHUQHW" $EVROXWRV %$6( +D DXPHQWDGR 6H PDQWLHQH HQ QLYHOHV VLPLODUHV +D GLVPLQXLGR 16 1& +D GLVPLQXLGR 6H PDQWLHQH HQ QLYHOHV VLPLODUHV 16 1& +D DXPHQWDGR PRINCIPALES RESULTADOS 55
  52. 52. NAVEGANTES EN LA RED 62)7:$5( ( 0(16$-(5Ë$ ,167$17È1($ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ HOHYDGR Q~PHUR GH HQFXHVWDGRV GHFODUD XWLOL]DU GRV y PiV SURJUDPDV GH PHQVDMHUtD LQVWDQWiQHD 3 ¢4Xp VRIWZDUH GH PHQVDMHUtD LQVWDQWiQHD XWLOL]D" $EVROXWRV %$6( :LQGRZV /LYH 0HVVHQJHU 061 0HVVHQJHU :KDWV$SS 6NSH *RRJOH 7DON <DKRR 0HVVHQJHU )DFHERRN FKDW )DFHERRN 0HVVHQJHU 3LGJLQ $GLXP %ODFN%HUU 0HVVHQJHU %%0 $2/ ,QVWDQW 0HVVHQJHU $,0 2WURV 1R XWLOL]R :LQGRZV /LYH 0HVVHQJHU 061 0HVVHQJHU :KDWV$SS 6NSH *RRJOH 7DON <DKRR 0HVVHQJHU )DFHERRN FKDW )DFHERRN 0HVVHQJHU 3LGJLQ $GLXP %ODFN%HUU 0HVVHQJHU %%0 $2/ ,QVWDQW 0HVVHQJHU $,0 2WURV 1R XWLOL]R PRINCIPALES RESULTADOS56
  53. 53. NAVEGANTES EN LA RED 3$5&+(6 ( 6(*85,$ 3 ¢6XHOH LQVWDODU SHULyGLFDPHQWH ORV SDUFKHV GH VHJXULGDG GHO VLVWHPD RSHUDWLYR GH ORV SULQFLSDOHV SURJUDPDV" &RQWHVWH HQ UHODFLyQ DO HTXLSR FRQ HO TXH HVWi UHDOL]DQGR OD HQFXHVWD $EVROXWRV %$6( 6t 1R SHUR RWUD SHUVRQD VH HQFDUJD GH HOOR 1R 1R OR Vp 16 1& 1R OR Vp 16 1& 1R SHUR RWUD 1R SHUVRQD VH HQFDUJD GH HOOR 6t PRINCIPALES RESULTADOS 57
  54. 54. NAVEGANTES EN LA RED 9,586 ,1)250È7,&26 3URJUDPD DQWLYLUXV 3 ¢7LHQH LQVWDODGR DOJ~Q SURJUDPD DQWLYLUXV" &RQWHVWH HQ UHODFLyQ DO HTXLSR FRQ HO TXH HVWi UHDOL]DQGR OD HQFXHVWD $EVROXWRV %$6( 1R 6t DFWXDOL]DGR HQ OD ~OWLPD VHPDQD 6t DFWXDOL]DGR HQ HO ~OWLPR PHV 6t SHUR QR DFWXDOL]DGR HQ HO ~OWLPR PHV 6t SHUR QR Vp FXDQGR KD VLGR DFWXDOL]DGR 16 1& 6t SHUR QR Vp 6t SHUR QR FXDQGR KD VLGR DFWXDOL]DGR HQ HO DFWXDOL]DGR 6t DFWXDOL]DGR HQ ~OWLPR PHV HO ~OWLPR PHV 16 1& 1R 6t DFWXDOL]DGR HQ OD ~OWLPD VHPDQD PRINCIPALES RESULTADOS58
  55. 55. NAVEGANTES EN LA RED 9,586 ,1)250È7,&26 $IHFWDGR 3 (Q HO ~OWLPR DxR ¢VH KD YLVWR DIHFWDGR SRU DOJ~Q YLUXV LQIRUPiWLFR R SURJUDPD HVStD VSZDUH SURFHGHQWH GH ,QWHUQHW" $EVROXWRV %$6( 1R 6t VLQ FRQVHFXHQFLDV 6t PH FUHy SUREOHPDV HQ HO HTXLSR 16 1& 6t PH FUHy SUREOHPDV HQ HO HTXLSR 6t VLQ 16 1& FRQVHFXHQFLDV 1R PRINCIPALES RESULTADOS 59
  56. 56. NAVEGANTES EN LA RED 7,32 ( $&&(62 $ &+$7 3 ,QGLTXH D WUDYpV GH TXH PHGLR KD DFFHGLGR 9G SULQFLSDOPHQWH D FKDWV HQ ORV ~OWLPRV GtDV $EVROXWRV %$6( $ WUDYpV GH SiJLQD ZHE $ WUDYpV GH FOLHQWH ,5& ,QGLVWLQWDPHQWH ZHE ,5& 1R KH DFFHGLGR ~OW GtDV 1R Vp 16 1& $ WUDYpV GH SiJLQD ZHE $ WUDYpV GH FOLHQWH ,5& ,QGLVWLQWDPHQWH ZHE ,5& 1R KH DFFHGLGR ~OW GtDV 1R Vp 16 1& PRINCIPALES RESULTADOS60
  57. 57. NAVEGANTES EN LA RED 7,32 ( //$0$$6 7(/()21,&$6 325 ,17(51(7 3 ¢4Xp WLSR OODPDGDV WHOHIyQLFDV SRU ,QWHUQHW WHOHIRQtD ,3 UHDOL]D" $EVROXWRV %$6( 6yOR D RUGHQDGRUHV 6yOR D WHOpIRQRV FRQYHQFLRQDOHV ILMRV R PyYLOHV $PERV WLSRV 1R UHDOL]R OODPDGDV SRU ,QWHUQHW 16 1& 6yOR D RUGHQDGRUHV 6yOR D WHOpIRQRV FRQYHQFLRQDOHV ILMRV R PyYLOHV $PERV WLSRV 1R UHDOL]R OODPDGDV SRU ,QWHUQHW 16 1& PRINCIPALES RESULTADOS 61
  58. 58. NAVEGANTES EN LA RED &21752/ 3$5(17$/ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ HQFXHVWDGRV TXH GHFODUDQ PiV GH XQD UHSXHVWD 3 ¢8WLOL]D HQ VX FDVD DOJ~Q VLVWHPD SDUD LPSHGLU R FRQWURODU HO DFFHVR GH QLxRV D GHWHUPLQDGRV FRQWHQLGRV GH ,QWHUQHW" $EVROXWRV %$6( KLMRV PHQRUHV DxRV HQ FDVD 6t SURJUDPDV GH ILOWUR EORTXHR GH FRQWHQLGRV R FRQWURO SDUHQWDO 6t FRQWURO SHUVRQDO KRUDULRV ZHE YLVLWDGDV « 1R 16 1& 6t SURJUDPDV GH ILOWUR EORTXHR GH FRQWHQLGRV R FRQWURO SDUHQWDO 6t FRQWURO SHUVRQDO KRUDULRV ZHE YLVLWDGDV « 1R 16 1& PRINCIPALES RESULTADOS62
  59. 59. NAVEGANTES EN LA RED 5((6 62&,$/(6 ÒOWLPR DFFHVR 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH KD DFFHGLGR D XQD UHG VRFLDO GH ,QWHUQHW" $EVROXWRV %$6( $HU ÒOWLPRV GtDV ÒOWLPRV GtDV ÒOWLPR DxR +DFH PiV WLHPSR 1XQFD 16 1& $HU ÒOWLPRV GtDV ÒOWLPRV GtDV ÒOWLPR DxR +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 63
  60. 60. NAVEGANTES EN LA RED 5((6 62&,$/(6 5HGHV VRFLDOHV XWLOL]DGDV 3 ¢4Xp UHG HV VRFLDO HV XWLOL]D" $EVROXWRV %$6( DFFHVR UHG VRFLDO ~OW GtDV )DFHERRN 7ZLWWHU *RRJOH *RRJOH SOXV 7XHQWL /LQNHG,Q )OLFNU %DGRR )RXUVTXDUH 06SDFH *RRJOH %X]] 7XPEOU ;LQJ ,5& +LVSDQR +L )RWRORJ 6RQLFR 1HWORJ 2UNXW 0HWUR)ORJ 2WUDV 16 1& PRINCIPALES RESULTADOS64
  61. 61. NAVEGANTES EN LA RED 5((6 62&,$/(6 5HGHV VRFLDOHV XWLOL]DGDV )DFHERRN 7ZLWWHU *RRJOH *RRJOH SOXV 7XHQWL /LQNHG,Q )OLFNU %DGRR )RXUVTXDUH 06SDFH *RRJOH %X]] 7XPEOU ;LQJ ,5& +LVSDQR +L )RWRORJ 6RQLFR 1HWORJ 2UNXW 0HWUR)ORJ 2WUDV 16 1& PRINCIPALES RESULTADOS 65
  62. 62. NAVEGANTES EN LA RED 5((6 62&,$/(6 8WLOL]DFLyQ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH JUDQ SDUWH GH LQIRUPDQWHV GHFODUD GRV R PiV UHVSXHVWDV 3 ¢3DUD TXp XWLOL]D ODV UHGHV VRFLDOHV" $EVROXWRV %$6( DFFHVR UHG VRFLDO ~OW GtDV 5HODFLRQHV GH DPLVWDG +REELHV 5HODFLRQHV SURIHVLRQDOHV %~VTXHGD GH SDUHMD 2WURV 16 1& 5HODFLRQHV GH DPLVWDG +REELHV 5HODFLRQHV SURIHVLRQDOHV %~VTXHGD GH SDUHMD 2WURV 16 1& PRINCIPALES RESULTADOS66
  63. 63. NAVEGANTES EN LA RED $&&(62 $ %/2* /D VXPD GH SRUFHQWDMHV HVWi SRU HQFLPD GHO D TXH DOJ~Q LQWHUQDXWD GHFODUD KDEHU DFFFHGLGR D PiV GH XQ WLSR GH EORJ 3 XUDQWH ORV ~OWLPRV GtDV ¢KD DFFHGLGR D DOJ~Q EORJ" $EVROXWRV %$6( 1R 6t GH FDUiFWHU SURIHVLRQDO 6t GH RWUR WLSR 16 1& 1R 6t GH FDUiFWHU SURIHVLRQDO 6t GH RWUR WLSR 16 1& PRINCIPALES RESULTADOS 67
  64. 64. NAVEGANTES EN LA RED )2526 ( ,6&86,Ï1 3 (Q UHODFLyQ D ORV IRURV GH GLVFXVLyQ HQ ORV ~OWLPRV GtDV $EVROXWRV %$6( 1R KH DFFHGLGR D QLQJXQR +H FRQVXOWDGR SHUR QR KH SDUWLFLSDGR +H DFFHGLGR KH DSRUWDGR FRQWHQLGRV 16 1& +H DFFHGLGR KH DSRUWDGR FRQWHQLGRV 16 1& +H FRQVXOWDGR SHUR 1R KH DFFHGLGR D QR KH SDUWLFLSDGR QLQJXQR PRINCIPALES RESULTADOS68
  65. 65. NAVEGANTES EN LA RED $3257$&,Ï1 ( &217(1,26 $ /$ :(% /D VXPD GH ORV SRUFHQWDMHV HV VXSHULRU D FLHQ D TXH DOJXQRV QDYHJDQWHV GHFODUDQ KDEHU VXELGR PiV GH XQ WLSR GH FRQWHQLGR 3 (Q ORV ~OWLPRV GtDV ¢KD VXELGR 9G FRQWHQLGRV D OD ZHE D QLYHO SHUVRQDO" $EVROXWRV %$6( 6t FRPHQWDULRV RSLQLRQHV X RWURV WH[WRV 6t IRWRV 6t YtGHRV 6t P~VLFD 6t RWUR WLSR GH FRQWHQLGRV 1R 16 1& 6t FRPHQWDULRV RSLQLRQHV X RWURV WH[WRV 6t IRWRV 6t YtGHRV 6t P~VLFD 6t RWUR WLSR GH FRQWHQLGRV 1R 16 1& PRINCIPALES RESULTADOS 69
  66. 66. NAVEGANTES EN LA RED 1Ò0(52 ( ,5(&&,21(6 ( ( 0$,/ 3 ¢$ WUDYpV GH FXiQWDV GLUHFFLRQHV GLIHUHQWHV UHFLEH VX FRUUHR HOHFWUyQLFR" $EVROXWRV %$6( 1R GLVSRQJR GH H PDLO 8QD RV 7UHV &XDWUR 0iV GH FXDWUR 16 1& 1R GLVSRQJR GH H PDLO 8QD RV 7UHV &XDWUR 0iV GH FXDWUR 16 1& PRINCIPALES RESULTADOS70

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