The document discusses planning and organizing IT events. It provides examples of different event concepts like conferences, interactive meetings, and roundtable discussions. It also gives details on how to plan a successful "Master Data Management Day" event, including selecting presenters, inviting potential clients, and partnership opportunities. Finally, it outlines MBO Event Planning's services which include creating the program, intensifying speaker contacts, effectively presenting the organizer, and providing post-event relationship building strategies.

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MBO Event Organisation:
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IT Events

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Agenda
1. Why planning an Event?
6. Example: „Master Data
2. Different Event Concepts Management“ (MDM)
Best Selling Event
3. Conference
5. Master Data Management
4. Interactive Event Day
5. Roundtable Discussion 6. MBO Event Organisation
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Why Planning an Event?
 Optimal exposure of the organiser as market and innovation
leader.
 Chance to link know-how and competence in a specific area with
your company and brand
 Opportunity to present solutions to an audience of decision makers
and senior professionals
 Event as strategy of „emotional influencing“ decisions and feelings
about products and services
 Unique networking platform with executives and Senior
professionals of your industry
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Why organising an Event?
 Sustainable relationship building with potential clients, decision
makers and budget holders
 Initiating first contact with inudstry leaders
 First hand source of information about new requirements and
client needs
 More benefits before and after the event: Advertising, PR,
interviews, media presence, social media activities, evaluations,
etc.
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Different Event Concepts
 Congress: Keynote presentations of the organiser and
market leaders in the industry, roundtable discussions,
eventually sponsored
 Interactive Meeting: Event consists of workshops and
roundtable discussions, 1-2 keynotes
 Roundtable Event: Roundtable discussion with
executives of the industry, eventually with audience r
Branche, eventually with audience
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Congress
 Keynote presentations, networking during lunch and coffee breaks
 Selected speakers present actual topics and case studies
 Excellent opportunity of the organiser to present their brand,
strategies, products, services, etc. via moderation, keynotes,
workshops, exibition spaces, logos, etc.
 Networking with decision makers, Senior professionals and potential
client companies
 Generation of sustainable and intense business relationships with
speaker, participants and partners
 Eventually invitation of sponsors to the event
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Interactive Event
 Focus on interactive participation to workshops and roundtable
discussions
 Networking is supported also during the program, not only during
breaks
 Up on experience huge interest in participants of an interactive
exchange
 In Roundtable discussions, questions about new requirements and
client´s needs can be discussed
 Eventually, sponsors will lead also roundtables
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Roundtable Discussions
 Roundtable with executives of interesting client
companies
 Roundtable size varying: from 6 < unlimited
 Targeted „relationship building“ with market leaders on
the highest level
 Up on experience, high interest of high level executives
of direct exchange on actual topics
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Example: Master Data
Management Day
 1 day event on „Master Data Management“ (MDM)
 Opening speech and moderation of the event by the organiser
 Congress format with sponsor: Focus on keynote presetations and
networking facilities, 1-2 open discussions
 Integrated, interactive elements: open discussions, panel discussion,
workshops, etc.
 Targeted invitation of potential clients as participants or speakers
 Up on request, different partnership concepts: Sponsored workshop,
 Location: Conference Center in a 4/5 Hotel
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MBO Event Planning
 Programm creation and conception of the event
 Invitation of reputation of leaders of presentators
 Intensification of the contacts of market leaders of potential
speakers
 Gezielte Planung einer erfolgreichen Darstellung des
Veranstalters auf dem Event
 Consulting of special IT service companies adapted topics
 Support of an atmosphere of knowledge transfer and conception
of a platform of a neutral exchange
 After the event, providing of strategies for lang lasting
relationship building with social media
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Noch Fragen?
MBO Consulting GmbH
Sonja Uhl
Sonja.uhl@mbo-consulting.eu
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