Agenda für die Konferenz "Master Data Management 2012" von Marcus Evans Master Data Management, MDM, Data Governance, Big Data, Customer Data Management, Taking Master Data Management to another Level, SAP Hana, etc.

1. 8th Conference in the Master Data Management Series
Master Data Management: Empowering Business
Improved decision making process through establishing optimised data governance
structures and setting new methods for evaluating financial benefits and supporting
business at its compliance requirements
24th–26th September 2012
Berlin, Germany ENSURE EFFECTIVE MDM GOVERNANCE
AND RELEASE
FULL POWER OF INFORMATION
Including Half-Day Post-Conference Interactive
Workshop on September 26th:
FOR BUSINESS VALUE
Analysing and Upgrading Current Master Data
Management System
Attending this Premier marcus evans
Conference will Enable you to:
• Look into opportunities for master data marcus evans Expert Speakers Panel:
management improvements
• Learn recommended techniques for master data Michael Sannes Ulla Kruhse-Lehtonen
definitions Head of Master Data Management Director Consumer Analytics
• Benchmark new approaches to master data ABN AMRO Bank N.V Nokia
governance
• Manage the challenge of Big Data and learn of its Jan-Olav Boeriis Philippe Sciandra
implications for business Group Assistant Vice President, Global Master Data Director
• Maximising benefits from improved product master Head of Group Master Data Bacardi
data Management
• Realise business value from improved customer ABB Information Systems Ltd. Santanu Dawn
master data management Master Data Management
Himanshu Srivastava Lead EMEA
Global IM Manager–User Support Goodyear
Learn from Key Practical Case Study and Use Management
Presentations: Metso Carl Bergkull
• ABN AMRO Bank N.V answering on latest Big Data Data Management Lead
developments Pascal Van der Gracht Wartsila
• Philips giving insights in governance of data key IT Project Manager
factor in effective MDM Volvo Ingrid Baele
• ABB Information Systems Ltd. sharing day-to-day Vice President, General Manager
challenges how to align Master Data Management Isa Ilhan Business Management Office,
with business needs Head Global Master Data Intellectual Property and Standards
• Metso providing key insights into data quality secrets Operations Philips
as cornerstone of the MDM function Bayer Consumer Care AG
• Nokia discussing experiences in strategies of Simon Schneider
simplifying MDM and the multiple domain approach Dr. Olaf Jucknischke General Manager, Grand
• Bacardi benefiting from improved product data Global Master Challenges
management Data Management Lead and Head of EMEA
• Bayer Consumer Care AG adapting high data Ecolab Deutschland GmbH InnoCentive
quality with focus on data supply chains
• Goodyear showing perspectives of long-term Br. Juha Haverinen
strategies on MDM Senior Capability Manager, MDM
Nokia
To Book Online Go to:
www.marcusevanscz.com/MDM
conferences

2. Booking Line
Day 1 Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
September 24th, 2012 www.marcusevanscz.com/MDM
08:30 Registration and Morning Coffee 13:45 Case Study
Governance of Data Key Factor in Effective MDM
09:00 Opening Address from the Chair Ensuring solid and successful MDM implementation within
the organisation. Empowering business to deliver more with
IDENTIFYING KEY TRENDS: WHAT IS COMING NEXT proper information supply.
IN MDM EVOLUTION • Designing successful governance structures
• Who should hold responsibility
09:15 Case Study • Towards sponsorship and support from top management
Master Data Management and Managing Big Data • Creating awareness within the organisation
MDM answering on the latest Big Data developments • Upgrading, evaluating processes set in past
• How to deal with immense volume of data • Conceptual issues, tools, applications supporting MDM needs
• How to deal with variety of separate forms of data Ingrid Baele
• Managing the velocity the of change Vice President, General Manager Business Management Office,
• Social Data, its implications and next challenges Intellectual Property and Standards
Michael Sannes Philips
Head of Master Data Management
ABN AMRO Bank N.V 14:30 Case Study
Aligning Master Data Services with Business Needs
10:00 Case Study and Benefits
MDM on a Budget – Building World Class MDM • Threading enterprise data as an asset
Structures with Limited Resources • Assessing financial impact of MDM on business effectiveness
• Key challenges of MDM and data quality initiatives • Setting KPIs for these measurements
• Taking the first steps: Low hanging fruits • Aligning with strategic business goals, communication
• Keeping things simple with sponsors
• Tools, processes and people management • Looking at benchmarking opportunities
• Leveraging existing technology Jan-Olav Boeriis
Carl Bergkull Group Assistant Vice President,
Data Management Lead Head of Group Master Data Management
Wartsila ABB Information Systems Ltd.
10:45 Morning Coffee and Networking Break 15:15 Afternoon Tea and Networking Break
11:15 Panel Discussion DATA QUALITY AS CORNESTONE OF SUCCESS
Next Level of Master Data Management
Market is maturing in the last three years. What trends 15:45 Case Study
are arising? Data Quality as Cornerstone of the Whole Process
• More complex MDM • Setting up access to change and access MD
• Looking at maturity of the market • Restricted vs. broad data use
• Where is the next challenge and what are the next steps for • Stages of internal data verification and authorisation
companies with advanced master data management • Measuring data quality
• How to leverage MDM knowledge, empowering business on • How smart master data definition affects whole process
higher level, rising the level and business value of MDM • Evaluating master data quality for different operational
• Identifying and using the appropriate benchmarks functions
• Evaluating potential for further implementations • Allowing multi-domain use of data in one repository
To be joined by invited guests and speakers of the day Himanshu Srivastava
Global IM Manager – User Support and Use Management
12:00 Luncheon Metso Mining and Construction Technology
UNLOCKING THE POTENTIAL OF MDM FOR BUSINESS BY 16:30 Case Study
AN EFFECTIVE GOVERNANCE PROCESS Simplified MDM: Testing Multi-Domain MDM
Approach
13:00 Case Study • Consolidation of MDM tools
MDM Governance Challenges • Simplifying architecture and data models
• Best practices, tools, processes • Rendering master data maintenance as easy as possible
• Generally applicable conclusions Br. Juha Haverinen
• Industry specifics Senior Capability Manager, MDM
Dr. Olaf Jucknischke Nokia
Global Master Data Management Lead
Ecolab Deutschland GmbH 17:15 Closing Remarks from the Chair and End

3. Booking Line
Day 2 Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
September 25th, 2012 www.marcusevanscz.com/MDM
08:30 Registration and Morning Coffee 13:15 Case Study
Innovations and Process Optimisation in IT Solutions
09:00 Opening Address from the Chair and Architecture
• How to embed this into the company
FURTHER ON MDM TOOLS AND METHODOLOGIES – • Looking into the workflow
GETTING FULL SUPPORT ON THE WAY • Sorting out the organisational requirements
• Process requirements
09:15 Case Study Pascal Van der Gracht
Setting Mid and Long-Term Strategies for Further IT Project Manager
Master Data Management Development Volvo
How to best match available technological innovations with
business strategic needs FOCUSING ON SPECIFIC TYPES FOR MASTER DATA
• Looking at the most typical stages of MDM implementation
and evolvement 14:00 Case study
• Assessing the current state and searching for areas with the
High Data Quality Through Optimised Data Supply
most potential for improve
Chains
• Building in future trends
• Material master data management at Bayer Consumer Care
• Keeping business strategy as leading line for all data
• Analysis of the Master Data Processes
improvements initiative
• Cost reduction potentials
• Translating data improvements into different areas of
• Design and optimisation of master data processes
business impacts (sales, customer service etc.)
• Lessons learned and conclusions
• Project management principles in implementing MDM system
• Upgrade by functions vs. regions – best practices Isa Ilhan
• Synchronising data globally Head Global Master Data Operations
• MDM as business driven data and information project Bayer Consumer Care AG
• When to look for external support, best use of vendors
collaboration 14:45 Afternoon Tea and Networking Break
Santanu Dawn
Master Data Management Lead EMEA
15:15 Case Study
Goodyear Maximising Benefits from Improved Product Master
Data
• Implementing and improving MDM for product data with
10:00 Panel Discussion appropriate governance
MDM and Outsourcing/Off-Shoring
• Discussing best practice implementation specifics on data
• Is this feasible? What is possible?
governance policies, ownership, responsibility
• What can you outsource?
• Methodologies used
• Discussing the relevant details and practicalities
Philippe Sciandra
To be joined by invited guests and speakers of the day
Global Master Data Director
Bacardi
10:45 Morning Coffee and Networking Break
16:00 Closing Remarks from the Chair and End of Conference
TECHNOLOGICAL INNOVATIONS AND TOOLS
11:15 Case Study
Automation as the Next Level of Master Data
Management
• Investigating the opportunities in process streamline
• Saving in time and cost, reducing administration in MD
operations
• Main areas of benefiting from automation
• How to reduce time for particular activities
Simon Schneider
General Manager, Grand Challenges and Head of EMEA
InnoCentive
12:00 Luncheon
Business Development Opportunities:
Does your company have solutions or technologies that the conference
delegates would benefit from knowing? If so, you can find out more
about the exhibiting, networking and branding opportunities available
by contacting:
Rob Taylor, Regional Director Sponsorship
marcus evans Barcelona
Tel.: +34 93 393 4632, Fax: +34 93 393 4633
RobT@marcusevanses.com

4. Half-Day Post-Conference Interactive Workshop
26th September 2012
marcus evans
08:30 Registration and Coffee
09:00 Workshop Leader’s Opening Remarks
ANALYSING MASTER DATA MANAGEMENT TO IDENTIFY marcus evans conferences
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5. 8th Conference in the Master Data Management Series
Master Data Management: Empowering Business
Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
www.marcusevanscz.com/MDM Berlin, Germany
Please write in BLOCK CAPITALS 24th–26th September 2012
IMPORTANT – Please do not remove or obscure the above label. It contains vital information The pace of global business and information intensity has made
Code: B F X CS083
master data management, data quality and governance a critical
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issue. Majority of companies use multiple applications, so
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maintaining a high-quality, consistent set of master data for the
organisation is rapidly becoming a necessity. Both large and small
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businesses must develop data-maintenance and governance
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processes and procedures to obtain and maintain accurate master
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data. Improved access to better quality data can enable making
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better business decisions, thus ensuring business growth and
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This booking is invalid without a signature in company data, business decisions cannot be made with
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• Global Heads of Master Data Management (MDM)
The prices are inclusive of programme materials, luncheon, and refreshments.
• MDM Directors
• Global Data Intelligence Directors
• Data Quality Directors
• Data Governance Directors
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