Salesforce Communities allow Canto to better connect with customers and partners. Canto implemented a Partner Community in November 2012 using Salesforce Communities to replace an existing partner portal. A Customer Community pilot with 100 customers launched and will roll out to 3,000 customers in July 2013. The communities provide social collaboration, processes, and information in one place to improve engagement. This addresses Canto's challenges of a global customer base and disparate systems by providing a single platform for customer and partner interaction.

1. Salesforce Communities
Jörn Rathgens
Account Executive
Neue Wege gehen im Kundenkontakt
Birk Angermann
Sales Engineer
Hans D. Schaedel
CFO, Canto GmbH

2. Safe Harbor Statement
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
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could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial
items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,
risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
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decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

3. Werden Sie eine Customer Company
Vernetzen Sie sich auf neue Art und Weise mit Ihren Kunden
ProdukteKunden
PartnerMitarbeiter
Mobile
Social
Community
Cloud

4. NEU:
Vernetzt, effizient und zeitgemäß mit
Kunden und Partnern zusammenarbeiten
Communities
Vertrieb MarketingService Produktinteraktion

5. Nur Prozesse - Keine KommunikationNur Kommunikation - Keine Prozesse
Kollaboration losgelöst von Geschäftsprozessen
Diskussionsforen Unternehmensportale

6. Kundenerlebnis und Community verbinden
Leads, Opptys,
Servicefälle IdentityCanvas CustomizationKollaboration Workflow ReportingMobile
REST & SOAP
APIs
Communities

7. So wirken Communities und Chatter zusammen
Social Intelligence
Big Data, Themen, Wissen
Mobile
Vertrieb, Service, Marketing, Dateien
Communities
Kunden, Partner, Mitarbeiter
Prozesse für Social Business
Chatterbox, Business Objects,
Chatter Publisher

8. Demonstration

9. Communities @ Canto

10. Communi'es
@
Canto
July
2,
2013
Hans
Schaedel
Chief
Financial
Officer

11. Agenda
Communities @ Canto| July 2013 11
I. About
Canto
II. Challenges
&
ObjecDves
III. Salesforce
CommuniDes
@
Canto
IV. Q
&
A

12. About
Canto

13. About
Canto
Communities @ Canto| July 2013 13
n Digital
Asset
Management
soLware
soluDons
since
1990
n Canto
Cumulus
–
Delivering
content
more
intelligently
for
thousands
of
customers
worldwide
n Based
in
Berlin,
San
Francisco
and
Frankfurt
n Worldwide
presence
through
extensive
partner
network
Customer
of
Salesforce
since
2005.

14. Challenges
@
Objec'ves

15. Challenge
–
Global
Customer
Base,
Indirect
Sales
Communities @ Canto| July 2013 15

16. Challenge
–
Disparate
Systems
for
Partner/Customer
Interac'on
Communities @ Canto| July 2013 16
Ticket
System
(homegrown)
Partner
Portal
(Salesforce)
User
Forum
(phpBB)
Communica'on
(Email,
Skype)
Public
Website
Community

17. Objec'ves
Communities @ Canto| July 2013 17
n Improve
collaboraDon
with
customers
and
partners
n Product
and
service
enhancements
(‘Ideas’)
n SDmulate
collaboraDon
among
customers
(‘Cha(er
Groups’)
n CommunicaDon
in
context
(‘Cha[er’)
n Combine
customer,
partner
and
Canto
knowledge
n Single
plaorm
for
customer
and
partner
interacDon
Break
down
barriers
between
customers
and
us.

18. Salesforce
Communi'es
@
Canto

19. Project
Status
Communities @ Canto| July 2013 19
Project
Start:
October
2012,
Parallel
to
Service
Cloud
Implementa'on.
Partner
Community:
Live
since
November
2012,
150
Partner
ac've.
Based
on
pre-­‐
exis'ng
partner
portal.
Customer
Community:
Pilot
phase
with
100
customers,
rollout
to
3,000
customers
in
July
2013

20. Communities @ Canto| July 2013 20
Social
CollaboraDon,
Processes
and
InformaDon
all
in
one
place.

21. Canto
Partner
Community
–
Profile
Page
Communities @ Canto| July 2013 21
Add
your
photo
Influencer
Score
About
you
Community
Informa'on

22. Communities @ Canto| July 2013 22

23. Rela'onships
are
the
compe''ve
differen'ator
Market
be)er
Customer
advocacy
More
likely
to
repurchase
Sell
more
Customer
army
Spend
19%
more
(McKinsey)
Increase
market
share
Preference
over
compe'tors
Beber
products
Customers
get
more
More
likely
to
help
others
Crowdsourced
knowledge
Communities @ Canto| July 2013 23

24. Thank
you!
canto.com
blog.canto.com
@cantosodware
Hans
Schaedel
hds@canto.com

25. Q&A