Get More out of your SAP Systems with the Salesforce1 Platform

1. Munich
Salesforce1 World Tour
Welcome to the Internet of Customers
3 July 2014
Messe München
Breakout Room 4
14:00 – 14:40
Get More out of your SAP Systems with
the Salesforce1 Platform
(Session in English)

2. Agenda
•Introductions
•Salesforce1 – SAP Agility Platform
•Customer Experience – Coca Cola
•Q&A Session

3. Yusuf Ali - Salesforce
Principal Integration and SAP Specialist
Salesforce1
SAP Agility Platform

4. What Are the Most Common Apps Built on the Platform?
Social EngagementCritical
Processes
Social WebsitesSocial Front Office
Extend the the value of your
backoffice
Cut inefficiency with the
power of the cloud.
Accelerate your
marketing to the pace
the market moves at.
Connect to customers the
way they expect it - social
and mobile, all the time.
Automate Market EngageProduct

5. Create a Layer of Agile Apps Around Core Systems
Distributor
Management
Apps
Social
Products
HR Apps
Mobile AppsField Service Apps
Product Life Cycle
Management Apps
Inventory Management
Apps
Revenue Recognition
Apps
License Entitlement Apps
Not only does Force.com seamlessly integrate with SAP systems…it also creates an all-encompassing social layer of
agility to power your core applications

6. ERP, Industry Solutions, etc.
Instant access for any employee
Proven user adoption
Rapid deployment, Instant scale
Integrated collaboration
Collaboration
Employees Partner
Social Media
Platform Services
Open API
Data Modeler
Customizable UI
Analytics
Mobile
Open Languages
Social Front Office
Create A Layer of Agility Around Your SAP Core System
Customers Include:

7. Building the Integration Blueprint
Three Step Approach
Define the
Process
Identify the
Integration Layer(s)
Choose the
Approach
Data
Tasks
Timing
Build vs Buy
Integration Methodology
Resources
User Interface
Application Logic
Data Model
“Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”

8. Middleware / ESB / ETL
Communities / Chatter
Point-to-Point & Mash-Ups
Various “Agility” Scenarios
PI(XI)/Direct/.Net
SAP & SFDC COEXISTANCE
Presentation Layer Integration  Data Layer Integration  Business Logic Integration
Real-time/On-Demand Batch/Scheduled Real-time/Automated

9. There are Many Options to Integrate…
Salesforce
3rd party
Integration Tools
SAP ECC
SAP HANA
Cloud Integration
SAP
NW PI
Direct
Integration
(via APIs)
Option1
Option2
Option3
Option4
• Cloud-based or on-prem
• Real-time, bi-directional process
integration
• Real-time data integration or batch
jobs
• Graphical flows & mappings
• Centralized monitoring and
administration
• Pre-built adapters
Popular integration tools:
*
*

10. The Social Enterprise for SAP
Just a few of the SAP customers that built agility with Salesforce.com
Customers and employees can access
Burberry on any device and receive the same
rich experience
Integrated customers, products, contracts,
orders, and customer billing
Viewing of product and performance
data using mobile devices
Forecast to billing process. Integrated orders, invoices,
products, and line itemsIntegrated vehicle quoting
Service Parts Info System for Partners
and Employees
Flexible Business Processes framework
to support individual country CRM needs

11. Kai Uhlemann – CocaCola
Leader Mobile Competency Center CCEAG
Customer Experience

12. Where we come from – Project driven integration
ECC CRM
ETL SAP PI
CDS
Middleware
• Integration of first salesforce
Application (CDS) without
focus on reuse and enterprise
architecture
• Multiple ways for master- and
transactional data
• Customized API only

13. Where we are today – Multi App, Enterprise
structured
Middleware
• Enterprise wide integration
concept
• Master data via ETL
• Transactional data via SAP PI
• Use of salesforce Standard
API
• Best Practice Salesforce
ECC CRM
ETL SAP PI
CDS fSFA

14. Where we want to go – Multi Org, external business
logic
Middleware
• Get prepared for Multi
Org
• Integration of external
business logic server
• Further optimization of
integration SAP PO and
monitoring
ECC CRM
ETL SAP PO
Portal CDSfSFA
Business Logic

15. Q&A Session

16. Ihre Meinung ist uns wichtig:
Bitte füllen Sie vor dem Verlassen den Fragebogen an der
Registrierung aus und sichern Sie sich Ihr exklusives T-Shirt.