This PowerPoint set includes crisis matrix, crisis course matrix, data-driven diagrams, ABC analysis, break-even analysis, crisis phase models and crisis management definitions to illustrate the prevention and the solution of possible crises.

1. CRISIS MANAGEMENT
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2. CRISIS MANAGEMENT – TYPES OF CRISIS
Differentiation of types of crisis
Events that could threat the
existence of a company
Liquidity problems
Insolvency risk
Loss of essential
company processes
Loss of important
customers or suppliers
Threat of economical success
and existence of brand
Influence of brand recognition
and evaluation
Confrontational brand crisis e.g.
through negative press
Problems within the
management of a company
False or non existing decisions
Monopoly of power and
power vacuum
Lack of Information for
decision making
Problems resulting
from absence of Change Mgt.
Users do not accept changes
in existing processes and structures
Changes within the company

3. CRISIS MANAGEMENT – FOUNDATION
Possible factors for the development of a crisis
UNDER-UTILIZED CAPACITY FINANCING ERRORS INCORRECT SALES POLICY
PRIVATE
CIRCUM-
STANCES
EXTERNAL
INFUENCES
ACCOUNTING
DEFICITS
HUMAN
RESOURCES
DEFICITS
INSUFFICIENT
MANAGEMENT
QUALIFICATION
Crisis

4. CRISIS MANAGEMENT – CAUSES FOR CRISIS
Causes for crisis and their classification according to area of development
EXTERNAL CAUSES
 Social policy
 Tariff policy
 Economic policy
 Market- and business
trend
INTERIM CAUSES
 Banks and creditors
 Suppliers
 Customers
 Competitors
INTERNAL CAUSES
 Company structure
 Management / Employees
 Procurement
 Performance
EXTERNAL CAUSES
(exogenous)
INTERNAL CAUSES
(endogenous)

5. CRISIS MANAGEMENT – CRISIS MATRIX
Combination of crisis process display
Strategic crisis
Success crisis
Liquidity crisis
Insolvency /
settlement
Potential crisis Latent crisis Acute /
manageable crisis
Acute / non-
manageable crisis

6. CRISIS MANAGEMENT PROCESS
Crisis management is built upon three columns
Crisis management
PhaseMeasures
Active crisis management Reactive crisis management Recovery
CRISIS PREVENTION
 Risk analysis
 Scenario technique
 Early detection systems
 Crisis handbook
 Crisis team
 Crisis training
CRISIS SOLVING
 Risk classification
 Organization
 Information search
 Crisis-PR
 Immediate measures
 Coordination crisis plan
CRISIS POSTPROCESSING
 Update of crisis strategy
 Process optimization
 Documentation of crisis
events

7. CRISIS MANAGEMENT – CRISIS PROCESS
Visualizing crisis processes according to type of the threatened company objective
Threat /
loss of success objectives
(revenue / profit etc.)
Threat / loss of
success potentials
Threat of liquidity and /
or debt overload
Liquidity and /
or debt overload
THREATINTENSITYANDNEEDOFACTION
FREEDOMOFACTION
High
Low High
LowTIMING
Insolvency
Success Crisis
Strategic crisis
LiquidityCrisis

8. The "sudden crisis"
The "creeping crisis"
PUBLICINTEREST
TIME
Slow and hidden
development
First sign in the
latent crisis phase
Sudden and totally
unexpected occurrence
Goes only through latent and
acute crisis phase
CRISIS MANAGEMENT – CRISIS COURSE
Differentiation of crisis depending of time of detection

9. CRISIS MANAGEMENT – CRISIS COURSE MATRIX
5 levels and 5 phases
PHASE 1
Prevention
PHASE 2
Detection
PHASE 3
Alleviate crisis
PHASE 4
Restart
PHASE 5
Learnings
LEVEL 1
Content /
Processes
LEVEL 2
Information
LEVEL 3
Organization
LEVEL 4
Communication
LEVEL 5
Psychology
Howcanacrisisanditsserious
consequencesbeprevented?
Howcananemergingcrisisbedetected?
Howcanthedamageofanoccurred
crisisbelimited?
Howwillatleastthepositivelevel
beforethecrisisbereachedagain?
Howcanbenefitsbedrawnfrom
aconcurredcrisis?
What
Who
Who
Who
Who
happened
is
is taking
will be
will be triggered
when?
collecting
over which
when
by events,
which
task
informed
information and
information?
and part?
actions?
and how?

10. CRISIS MANAGEMENT – FIRST STEPS
Early detection of a crisis in self-diagnosis
RISKLEVELIIRISKLEVELIICRISIS
9
8
7
6
5
4
3
2
1
Do you have new business ideas?
Do you have new products and / or services?
Have you gained enough new customers?
Is your operating result really good?
Is your revenue increasing?
Do you have your costs under control?
Do you have sufficient liquidity?
Does the bank still provide you with funds?
Are you successfully avoiding bankruptcy?
Idea stock
innovations
Customers
Operating results
revenue
costs
Liquidity
Creditworthiness
insolvency

11. CRISIS MANAGEMENT – LONG-TERM STRATEGIES
From crisis management to solution management
Understand the
Crisis as opportunityConduct prevention
Prepare crisis
management
Honest
analysis
Contain the
crisis
CRISIS MANAGEMENT CRISIS SOLUTION MANAGEMENT
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12. IMPROVEMENT OF LIQUIDITY
Improvement of liquidity as a short term objective in the course of crisis
management
Increasing of
capital stock
Short term
liquidity loan
Sell company /
Individual assets
Collect
open claims
Conversion
of debt
Standstill agreement
with suppliers (deferral)
Liquidity
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