Elliot N. Dinkin of Cowden Associates, a solution provider company at the marcus evans Mid-Market Corporate Benefits Summit 2012, on providing a long-term career path to top employees. Interview with: Elliot N. Dinkin, Chief Executive Officer and President, Cowden Associates, Inc.

1. January 23-25, 2012 | Red Rock Casino • Resort • Spa | Las Vegas | NV
Cowden Associates, Inc.:
Laying Out a Successful Career Path
Elliot N. Dinkin of Cowden Associates, a solution provider company at the marcus evans
Mid-Market Corporate Benefits Summit 2012, on providing a long-term career path to
top employees.
Interview with: Elliot N. Dinkin, Chief Executive Officer and President, Cowden Associates, Inc.
FOR IMMEDIATE RELEASE spouses work. Employers must help provide a quality balance
between work and family responsibilities.
Corporate benefit professionals must provide employees with
a path of opportunities to allow them to better contribute to How can benefits executives better align programs to their
the success of the organization, says Elliot N. Dinkin, Chief organization’s goals?
Executive Officer and President, Cowden Associates, Inc. Top
talent will flourish when given appropriate training and tools. Elliot N. Dinkin: Benefit directors must thoroughly comprehend
the business operation. In order to get a seat at the executive
From a solution provider company at the upcoming table, they must recognize the key drivers of profit and
marcus evans Mid-Market Corporate Benefits Summit growth within the organization and be able to make crucial
2012, in Las Vegas, Nevada, January 23-25, Dinkin discusses decisions within their division.
the importance of helping employees grow within the
organization. Having a strong alignment with the organization’s goals and
objectives will ensure clarity in all departments.
How can organizations successfully retain top talent?
What long-term strategies would you advise?
Elliot N. Dinkin: The most significant challenge at the moment
is trying to come up with creative ideas that will allow the Elliot N. Dinkin: Top employees will be able to flourish within
business to contain costs while attracting, retaining and the organization if they are properly trained and provided with
motivating employees. appropriate tools and techniques. Having a short-term focus
on staffing will result in low growth. Benefit directors must
Employers can effectively retain top talent by creating a long- ensure that there is adequate talent in place to meet
term career track to show employees how they can grow future demands.
within the company. People are no longer working because of
the money, so they want to feel respected and challenged in Decisions made at the top of the organization impact all
their work environment. By providing a path of opportunities employees. Solely focusing on internal equity at an executive
and allowing them to contribute to the success of the level may lead to middle and lower management resignations,
organization, we can ensure that employees are satisfied. as they might feel left out. There must be a balancing act
between all employment levels.
What benefits do employees find most valuable?
What is your outlook for the coming few years?
Elliot N. Dinkin: Compensation is not as paramount as it once
was. Due to cost containment and high unemployment, Elliot N. Dinkin: The way in which compensation packages are
organizations cannot provide the high salaries they once did put together is critical. There must be a focus on the total
and employees recognize this. compensation perspective rather than just one benefit, such
as healthcare or retirement. A successful package should be
We are now in a world where people worry about healthcare comprised of adequate base pay, incentive opportunities,
and value, having reasonable access to the doctors, specialists healthcare coverage, retirement benefits and paid time-off.
and hospitals of their choice. Time off is another benefit which Together with an appropriate career track, this should
employees find worthy, especially in families where both create a happy workforce.
www.corporatebenefitssummit.com

2. January 23-25, 2012 | Red Rock Casino • Resort • Spa | Las Vegas | NV
Contact: Stacey Melvin, Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
About the Mid-Market Corporate Benefits Summit 2012
This unique forum will take place at the Red Rock Casino, Resort & Spa, Las Vegas, Nevada, January 23-25, 2012.
Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed
industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit
includes presentations on the continuing uncertainty over the healthcare reform, developing and implementing new
benefit plan designs and better engaging employees.
For more information please send an email to info@marcusevanscy.com or visit the event website at
www.corporatebenefitssummit.com
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Complementing our summit format, the HR Network – marcus evans Summits group delivers peer-to-peer
information on strategic matters, professional trends and breakthrough innovations. Lend an ear to fellow experts and
live news from our events on our LinkedIn and Twitter accounts!
Please note that the summit is a closed business event and the number of participants strictly limited.
About Cowden Associates
Cowden Associates, Inc. a leading independent compensation, health and benefits, retirement and actuarial consulting
firm. We provide client-focused advice designed to produce measurable results to businesses, regardless of size or
industry. We are a charter member of United Benefit Advisors® and affiliated with NORACS/EURACS actuarial firms
throughout the U.S., Canada, Mexico and Western/Eastern Europe.
www.cowdenassociates.com
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business meetings. For more information, please visit www.marcusevans.com
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