Präsentation eines Impulsvortrages am i2 Summit in Zürich (12.11.2014). Zum Inhalt: die Aufgabe des Intranet Managers steht am Scheideweg zwischen einer stark operativen Ausprägung (Tagesgeschäft, wenig laufende Weiterentwicklung und Optimierung) und einer stratischen Neuausrichtung. Dazu muss sich das bisherigen Rollenverständnis deutlich verändern.

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Impulsvortrag am i2 Summit
Die (zukünftige)
Rolle des Intranet
Managers
Zürich
12.11.2014
Stephan Schillerwein
stephan@schillerwein.net
www.schillerwein.net
www.intranet-matters.com
@IntranetMatters
Offices:
- CH – Klingnau (AG)
- CH – S. Antonio (TI)
Digital * Work * Design

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operativ strategisch

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Die Lücke zwischen
Ist-Zustand und Vision
bestimmt die
zukünftige Rolle des
Intranet Managers

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Anwalt der Mitarbeiter – gegen
Frustration in der Wissensarbeit
Coach des Managements beim Übergang
ins Digitalzeitalter
Dirigent eines wachsenden Rollenmodells
Lotse in einem Meer an zunehmend
verknüpften Themenkomplexen
Selbst installierte Nabe eines Netzwerks
an Stakeholdern
(Führender) Aktivist einer internen
Veränderungsbewegung

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Bonus-Tipp Nr. 1:
Stressbewältigung für Intranet Manager
If 2.0 – An Intranet Manager’s Poem
By Nigel Williams
http://www.interact-intranet.com/if-2-0-an-intranet-
managers-poem/
If you can keep your head when stakeholders around you
Are losing theirs and blaming it on you;
If you can listen when users doubt you,
And make fixes for their doubting too:
If you can improve and not be tired by improving,
Because ROI is where your board’s approval lies,
Or see others your credit taking,
But carry on without anguished cries;
If you can get hits—and not make hits your master;
If you can reduce clicks—and not make clicks your aim,
If you can work with frontline and directors
And treat those two groups just the same:
If you can see a process made easy when spoken
Twisted by departments to get buried in rules,
Or watch the things you gave your weekend to, broken,
And stoop and rebuild with intranet tools;
If you can make a homepage following your good practice,
And risk it on one series of user test groups,
And lose, and redesign with a renewed exactness
And never breathe a word about the troops:
If you can champion the idea of online,
Only to be told the preference is a printed magazine,
And smile against your every incline,
And ask if you can promote the intranet within
If you can talk with non-adopters and keep listening,
Or walk with thought leaders—nor lose the common touch,
If your killer apps aren’t all that glistening,
But your intranet still achieves so much:
If you can fill the travelling employee’s minute
And quickly provide resources for a sale to be won,
Yours is an essential intranet and everything that’s in it,
And—which is more—you’ll be an Intranet Manager, my son!

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Bonus-Tipp Nr. 2: das ideale
Weihnachtsgeschenk für Intranet Manager
Infos: www.intranet-leitfaden.ch

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Vielen Dank !
Digital * Work * Design