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HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




 Mission-Driven Companies: !
 Strategies for Marketplace Success




 Tuesday, 24 May 2011, 7:30pm 
      
   
   
   
 The Hub Zurich, Viaduct
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                                                 Some people
                                                 feel, care, burn,
                                                 push, struggle...




                                                 They have a
                                                 mission!
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                      Empowering
                      people with a
                      mission
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                                            Helping
                                            the smart
                                            & able to
                                            find their
                                            mission
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                     You
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                          Activist / NGO
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                               But isn‘t the
                              private sector
                                the driving
                          Ac#vist / NGO 
                               force today?
HUB Event     Mission-Driven Companies: Strategies for Marketplace Success




            Social Intrapreneur
            a.k.a. „the lone fighter among complete idiots“
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




            CSR Professional
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




       The
  Mission-Driven
    Company
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




            The Mission-
            Driven Company
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                                            But how
                                            to do it?



            The Mission-
            Driven Company
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                      Michael Russo"

                      Lundquist Professor of
                      Sustainable Management 
HUB Event   Mission-Driven Companies: Strategies for Marketplace Success




                          Companies on a Mission:
                          Entrepreneurial
                          Strategies for Growing
                          Sustainably, Responsibly,
                          and Profitably.

                          Stanford Business Books 2010
HUB Event    Mission-Driven Companies: Strategies for Marketplace Success




            Danke!
            Whatʼs your mission?

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Mission-Driven Companies / Opening Notes

  • 1. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Mission-Driven Companies: ! Strategies for Marketplace Success Tuesday, 24 May 2011, 7:30pm The Hub Zurich, Viaduct
  • 2. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Some people feel, care, burn, push, struggle... They have a mission!
  • 3. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Empowering people with a mission
  • 4. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Helping the smart & able to find their mission
  • 5. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
  • 6. HUB Event Mission-Driven Companies: Strategies for Marketplace Success You
  • 7. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
  • 8. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Activist / NGO
  • 9. HUB Event Mission-Driven Companies: Strategies for Marketplace Success But isn‘t the private sector the driving Ac#vist / NGO  force today?
  • 10. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Social Intrapreneur a.k.a. „the lone fighter among complete idiots“
  • 11. HUB Event Mission-Driven Companies: Strategies for Marketplace Success CSR Professional
  • 12. HUB Event Mission-Driven Companies: Strategies for Marketplace Success The Mission-Driven Company
  • 13. HUB Event Mission-Driven Companies: Strategies for Marketplace Success The Mission- Driven Company
  • 14. HUB Event Mission-Driven Companies: Strategies for Marketplace Success But how to do it? The Mission- Driven Company
  • 15. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Michael Russo" Lundquist Professor of Sustainable Management 
  • 16. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably. Stanford Business Books 2010
  • 17. HUB Event Mission-Driven Companies: Strategies for Marketplace Success Danke! Whatʼs your mission?