Crowdfunding KNOW HOW

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Gijsbert Koren

Business Technologie

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BDPA Cincinnati chapter explored Crowdfunding at its October 2014 program meeting. Crowdfunding is one of the fastest growing ways for entrepreneurs to raise money to kick-start businesses and projects. One of the most pressing questions for any new business is how it will be funded! Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter, Google+, and LinkedIn to get the word out about a new business and attract investors. We looked at one of the most attractive options – Crowdfunding - and learned the ins-and-outs from a local expert. Our guest speaker on this topic was Bill Huston, co-founder of My Crowd Rocks, a crowdfunding and social media consultancy. As the Chief Marketing Officer and Digital Strategist, Bill heads the lead generation and branding strategy including blogging, search engine optimization, video marketing, and social media. Bill has over 15 years’ experience in leadership, marketing, and strategic planning, and the team he has assembled has over 20 years of experience and a demonstrated desire to improve the global business community through crowdfunding and digital communication.

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