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Schöne neue Online-Fundraising-Welt

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Veröffentlicht am

Vortrag von Jörg Eisfeld-Reschke (Institut für Kommunikation in sozialen Medien) vom 9. Sächsischen Fundraisingtag und 6. Kirchenfundraisingtag

Veröffentlicht in: Bildung
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Schöne neue Online-Fundraising-Welt

  1. 1. Schöne neue Online-WeltJörg Eisfeld-ReschkeDresden, 13. September 2012
  2. 2. Schöne neue Online-Fundraising-WeltJörg Eisfeld-ReschkeDresden, 13. September 2012
  3. 3. Schöne neue Online-Fundraising-Welt Mein Versprechen: Eine Bestandsaufnahme, was heute im Internet schon hilft, Spenden zu erhalten und was uns als nächstes erwartet.
  4. 4. Onliner: Wer nutzt das Internet?
  5. 5. 44,1% der Deutschen sind regelmäßig online 2002
  6. 6. 44,1% der Deutschen sind regelmäßig online 14-19 Jährige: 76,9% 20-29 Jährige: 80,3% 30-39 Jährige: 65,6% 40-49 Jährige: 47,8% 50-59 Jährige: 35,4% +60 Jährige: 7,8% 2002
  7. 7. 75,9% der Deutschen sind regelmäßig online 2012
  8. 8. 75,9% der Deutschen sind regelmäßig online 14-19 Jährige: 100% 20-29 Jährige: 98,6% 30-39 Jährige: 97,6% 40-49 Jährige: 89,4% 50-59 Jährige: 76,8% +60 Jährige: 39,2% 2012
  9. 9. 2011
  10. 10. 76%sind in sozialen Netzwerken aktiv 2011
  11. 11. 76%sind in sozialen Netzwerken aktiv Facebook 48% VZ-Netzwerke 27% Stayfriends 27% Wer kennt wen 24% XING 9% Twitter 7% 2011
  12. 12. Online-Fundraising: Wo stehen wir heute?
  13. 13. Online-Fundraising: Wo stehen wir heute?1% 9% ?%
  14. 14. Online-Fundraising: Wo stehen wir heute? 2010 16%Erstspender 2009 14% spenden 12% online 2008 2007 9%
  15. 15. Online-Fundraising: Wo stehen wir heute? Online-Allgemein: Online: Spenden 33€ 96€ sind höher
  16. 16. Online-Fundraising: Wo stehen wir heute? Gesamt 86,50€Kreditkarte 99,93€ diverse Bezahl- 88,74€Lastschrift verfahren Paypal 49,57€
  17. 17. Online-Fundraising: Wo stehen wir heute?Erstspender Online- diverse spenden Spenden Bezahl- online sind höher verfahren
  18. 18. Online-Fundraising: Was heute schon funktioniert
  19. 19. Online-Fundraising: Was heute schon funktioniert Einmal- undDauerspende
  20. 20. Online-Fundraising: Was heute schon funktioniertSpenden-formular
  21. 21. Online-Fundraising: Was heute schon funktioniertSpenden- shop
  22. 22. Online-Fundraising: Was heute schon funktioniert
  23. 23. Online-Fundraising: Was heute schon funktioniert • Spenden-Plattformen • Aktivisten-Fundraising • Auktionen • Crowdfunding • Einkaufsplattformen • Suchmaschinen • Social Payment • Widgets
  24. 24. Spenden-PlattformenBetterplaceHelpDirectHelpedia
  25. 25. Aktivisten-FundraisingAltrujaDonareHelpedia
  26. 26. Auktions-PlattformStars and charityStargebotYcare
  27. 27. Crowdfunding-PlattformmySherpaspling*startnext
  28. 28. Einkaufs-PlattformBildungsspenderDofairSchulengel
  29. 29. SuchmaschineBenefindEcosiaForestle
  30. 30. Netzwerk-WidgetsCausesChipInspendino
  31. 31. Seiten-WidgetsAltrujaFundraisingBoxSpendenformular
  32. 32. Online-Fundraising-Instrumente Social Payment Flattr Kachingle YourCent
  33. 33. Online-Fundraising: Was heute schon funktioniert • Spenden-Plattformen • Aktivisten-Fundraising • Auktionen • Crowdfunding • Einkaufsplattformen • Suchmaschinen • Social Payment • Widgets
  34. 34. Online-Fundraising: Was heute schon funktioniert http://sozialmarketing.de /fundraising-instrumente/
  35. 35. Online-Fundraising: Was passiert aktuell?
  36. 36. Online-Fundraising: Was passiert aktuell? §
  37. 37. Online-Fundraising: Was passiert aktuell? • Social Media zur Bindung von Spendern, Freiwilligen und anderen Unterstützern • Rückkanal mit Feedback/Fragen • Partizipation und Transparenz? • Spenden im Online-Wohnzimmer
  38. 38. Online-Fundraising: Was passiert aktuell? • Rechtliche Sorgfaltspflicht des Arbeitgebers • Richtlinie – Strategie - Verfahren • Welche Rolle spielt Online im Kommunikationsmix? • Organisationsentwicklung
  39. 39. Online-Fundraising: Was passiert aktuell?§ • Achtung, rechtliche Stolperfallen • Der Link macht das Sponsoring • geldwerte Leistungen bilanzieren • Wie groß ist die SEPA-Hürde für das Online-Fundraising?
  40. 40. Online-Fundraising: Was passiert aktuell? • QR-Code für Quick Response • Crossmediale Interaktion • Zuführung zum Aktions-Medium (zB Spende, Petition, Newsletter)
  41. 41. Online-Fundraising: Alles nochmal in 10 Sätzen
  42. 42. Die First Mover sind schonvorbei. Keine Panik!
  43. 43. Erst beobachten undzuhören. Dann handeln.
  44. 44. Erst Ziel und Strategiefestlegen. Dann handeln.
  45. 45. Die Haltung muss stimmen.Persönlichkeit zählt!
  46. 46. Internet und Social Mediaumfasst alle Altersgruppen.
  47. 47. Online-Fundraising ersetztnicht andere Instrumente.
  48. 48. Beobachten Sie Andere.Lernen Sie voneinander.
  49. 49. Messen Sie ihren Erfolg.Identifizieren Sie Peaks.
  50. 50. Vorbereitung muss sein:Be prepared to be lucky!
  51. 51. Its all about love!Für Sie und ihre Spender.
  52. 52. Mein Versprechen: Eine Bestandsaufnahme, was heute imInternet schon hilft, Spenden zu erhalten und was uns als nächstes erwartet.
  53. 53. Twitter @ikosom @joergeisfeldFacebook www.facebook.com/ikosomEmail eisfeld-reschke@ikosom.de
  54. 54. BildquellenUhr by rosmary (flickr)Hund by Jesse757 (flickr)Wegweiser by onesevenone (flickr)Esel by Ben Heine (flickr)Papst mit iPad (youtube)Army Knife by GeekAlerts (Blog)Smartphone by Johan Larsson (flickr)Statistik by Twitalizer (Twitalyzer)Roulette by Craig Hatfield (flickr)Revolution by unbekannt

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