2013 war die EADL-Jahrestagung nach zehn Jahren wieder zu Gast in Hamburg. Zusammen mit der Europäischen Fernhochschule Hamburg war das Forum DistancE-Learning local organizer der dreitägigen internationalen Fachveranstaltung (5. bis 7. Juni)

1. ©HotelHafenHamburg
Hamburg, Germany from Wednesday 5th – Friday 7th June
„DistancE-Learning upgrade –
“Move your business to a higher level”
Conference

2. Sehr geehrte Teilnehmerinnen und Teilnehmer
der EADL-Konferenz 2013,
in Zeiten des demografischen Wandels und des Fachkräftemangels werden
lebenslanges Lernen und wissenschaftliche Weiterbildung immer wichtiger.
Damit wächst auch die Bedeutung berufsbegleitender Studiengänge.
Lernen beschränkt sich nicht mehr auf Kindergarten, Schule, Lehre und
Studium. Heute müssen Arbeitnehmerinnen und Arbeitnehmer auch
während der Berufsausübung bereit sein, ein- oder mehrmals im Leben
beruflich drauf- oder umzusatteln.
Damit solche Berufsbiografien gelingen können, müssen Arbeitgeber, Kinderbetreuungseinrichtungen und
Bildungseinrichtungen die Voraussetzungen dafür schaffen und entsprechend flexibel sein.
Die Europäische Fernhochschule Hamburg ist solch eine flexible Einrichtung: Sie bietet seit nunmehr zehn
Jahren die Möglichkeit, zeitlich und räumlich unabhängig zu studieren. Damit ergänzt und bereichert
sie den Hochschulstandort Hamburg. Gerade erst hat der Wissenschaftsrat die Euro-FH mit sehr gutem
Ergebnis institutionell akkreditiert.
Grund genug für die European Association for Distance Learning (EADL), ihre alljährliche Konferenz erstmals
nach zehn Jahren wieder in Hamburg abzuhalten. Das zeigt: Von Anfang an hat die Euro-FH auf Vernetzung
und Austausch mit Fernhochschulen und Dachverbänden in Deutschland, Europa und auch anderen Teilen
der Welt gesetzt. Damit ist sie fachlich und von ihrem Selbstverständnis her durch und durch hamburgisch:
Offen, kontaktfreudig und international. Kurz: Sie ist eines unserer vielen Tore zur Welt des Wissens.
Ich freue mich, im Namen des Hamburgischen Senats so viele internationale Gäste in unserer Stadt begrüßen
zu dürfen und wünsche Ihnen einen interessanten Aufenthalt!
Die Senatorin für Wissenschaft und Forschung Hamburg,
Dr. Dorothee Stapelfeldt
Greetings

3. Dear conference participants!
Welcome to this special location perched high above the harbour of Hamburg.
The harbour, which on May 7th celebrated its 824th birthday, has benefited
from exemption from paying duty since 1189. This has contributed to its
unceasing growth and has interconnected it with the rest of the world.
It is this spirit, which also sparked the founding of the Europäische Fernhoch-
schule Hamburg - University of Applied Sciences ten years ago. It is the only
distance university in Germany, which abides to internationality as one of its
USPs in its core values. Accordingly, in the initial years, its graduation ceremonies
were hosted in a large room from where we could overlook boats and ships as they came into the harbour and left
it again. Until, one day, that room became too small and the graduation ceremonies had to move to another, larger
location in the harbour (not far from here). May this location inspire the participants of this year‘s EADL conference
to exchange ideas, to not only talk about learning but also to learn from one another and to take a broader, more
international perspective - exchanging ideas and thoughts and examples across national borders is also exempt
from paying duty. I wish all conference participants and organizers every success!
Prof. Dr. Jens-Mogens Holm
President Europäische Fernhochschule Hamburg
University of Applied Sciences
Dear colleagues,
the European distance learning industry is facing great challenges, as the
difficult economic situation of many countries has an immediate impact on the
advanced training business. On the one hand, we are looking at the current
developments with concern, on the other hand the crisis provides opportunities
for our business that we should identify and exploit. That is why this year’s
conference of the European Association for Distance Learning has the title
“DistancE-Learning upgrade – Move your business to a higher level”. 18 interna-
tional distance learning experts are going to present research results and
approaches based on their professional experience. In addition, all attendees
are invited to contribute their knowledge and opinions.
We are pleased to be your host this year together with the Europäische Fern-
hochschule Hamburg, and we are looking forward to discussing how the crisis
can be faced effectively and distance learning business can be led back on the
road to success!
Yours sincerely, Mirco Fretter
President of Forum DistancE-Learning
Greetings

4. 12:00 Registration & Welcome Snack
13:45 Conference Opening
by Dirk van der Mark (EADL) and the local organizers
Prof. Dr. Jens-Mogens Holm (Euro-FH) and Mirco Fretter (FDL)
14:00 How will our society and business change -
and what has this to do with learning?
by Michael Schipperges, Sociodimensions, Heidelberg
15:00 DistancE-Learning Upgrade:
Move your business to a higher level!
by Dr. Martin Hendrik Kurz, Europäische Fernhochschule Hamburg
15:45 Coffee Break
16:15 How a student becomes a client
by Tony Horsfield, Elearn Ltd., Cheshire
16:45 Activating the Learners
by Ole Christian Brudvik, NKS Online Studies, Oslo
17:15 Speakers Corner
Marketplace : 5 minutes talks, offers and cooperations
18:00 Reeperbahn tour
20:00 Get-together at the Blockbräu
Conference Programme - Wednesday, June 5th
2013

5. How will our society and business change –
and what has this to do with learning?
Michael Schipperges
Current trends in society will affect the DL market. An ageing population, the
continuing move towards a services- and knowledge-based economy, the rise
in atypical employment, the array of different role models, and the growing
number of migrants as well as existential uncertainty and unpredictability are
related to people‘s changing attitudes and behavioural patterns. From this
perspective, a number of socio-cultural currents will be addressed. An exami-
nation of different generations will reveal their socio-historical imprints and
their respective approaches to knowledge, education, and learning.
Michael Schipperges is Managing Director at sociodimensions, Institute for Socio-cultural Research. For more than
20 years, he was Researcher at Sinus-Institut / Sinus Sociovision in Heidelberg where he directed the department for
international lifestyle and trend research. He studied mathematics, philosophy, and political sciences at the universities
of Heidelberg, Berlin and Urbino (Italy) and, on a post-graduate level, International Relations at the Johns Hopkins
School of Advanced International Studies (SAIS) in Bologna.
DistancE-Learning Upgrade:
Move your business to a higher level!
Dr. Martin Hendrik Kurz
In times of crisis the educational industry is looking for new business opportuni-
ties. In Germany and other countries the academic sector is growing very fast,
offering attractive prospects especially for distance learning providers. Ways of
participating in this increasing market will be disclosed, based on current market
data and concrete examples. Whether you decide to offer distance learning
services, to cooperate on public programs or to build up your own university –
risks and chances of all these alternatives will be discussed.
Dr. Martin Hendrik Kurz is managing director of ILS, Germany´s biggest
distance learning school, and Euro-FH, one of its leading private distance universities. Since more than 20 years he is
an expert in the field of occupational education, running the German Association for Distance Learning for the last 12
years as President. After studying business economics in Göttingen and Berlin he started at Bertelsmann Professional
Information building up educational enterprises in Germany, France and Eastern Europe.
Presentations & Speakers

6. Activating the learners
Ole Christian Brudvik
We have conducted a student survey yearly for the past 10 years and the results
in the more recent surveys show that approximately 1/3 of our distance-learning
students answer that they want to be more socially active in our virtual learning
environment. Therefore, we have initiated a stronger focus on social design and
gamification to support more social interaction in the learning environment. In
this presentation we present the stages of development we have done and the
current plan for developing a virtual learning environment that support more
social interaction in the learning environment.
Ole Christian Brudvik is the senior developer in the department of pedagogical
and technological development at NKS Online Studies at the Campus Kristiania
University College in Norway. He has over 10 years work experience with ICT in
ducation in Singapore, Australia and Norway. He holds an MBA with Specialisation
in International Business, Master in E-commerce, Master of Science in ICT-supported
Learning and he is currently working on finishing his Dr. Philos degree in the field
of instructional technology.
How a student becomes a client
Tony Horsfield
What is are clients and students, are they any different, and how do you satisfy
their needs? Here I consider the inherent tension between the relationship a
learning company has with the student as a student – there are elements of
control, criticism and evaluation in the relationship; and the relationship with
the student as client - the customer pays and is always right. Where are the
tensions? How do they manifest themselves? How can they be managed and
be used to aid business growth?
Tony Horsfield is a director of Elearn a company that provides consultancy in
distance and elearning together with training courses in management and
professional development. The main customers of are in the media, finance, telecom, manufacturing and service
sectors. Previously Tony led the development and delivery of all learning programmes produced by Worldwide
Learning, News Corporation’s global education business. He has considerable experience as a director, senior manager,
consultant and designer of blended learning solutions, working with a variety of organisations including those in the
Education, Charity and Private Sectors. In addition to post graduate engineering qualifications, Tony holds a masters
degree in management; and is a Fellow of the Chartered Institute of Training and Development, a Fellow of the
Chartered Management Institute and a Member of the Institute of Consultants.
Presentations & Speakers

7. St. Pauli-Quickie – in 66 minutes
around the famous “Kiez”
A snappy tour showing the most important sites and
offering facts and loads of recommendations on
what’s going on in the famous district.
Special: The Beatles in St. Pauli
In the early Sixties the Beatles’ world career started
from the clubs in the Große Freiheit in Hamburg.
Right in the middle of a vibrant scene in the notorious
red-light district of St. Pauli with its milieu of prosti-
tutes, sailors and boxers and inspired by an
intellectual clique of Existentialists the young Beatles
became grown-ups, as John Lennon put it. We will
present to you the early Beatles-Songs live.
Duration: approx. 1 hour 30 minutes
Get-together
at the Blockbräu
After an interesting and fascinating Sightseeing-Tour
of the legendary “Reeperbahn”, we will meet at
the “BLOCKBRÄU”, which offers a wonderful view
at the Hamburg Harbour.
Hamburg and beer, that has a long tradition.
Already in the 12 th Century the port city has been
called „the Hanse brewery“.
The BLOCKBRÄU brews fresh beer after own
recipes and serves in addition specialities from
its brewery kitchen.
At the Blockbräu participants will pay
for themselves.
Social events
© Martyn Leder

8. Conference Programme - Thursday, June 6th
2013
8:45 Registration
9:00 Innovation in distance education –
the role of technology
In this session 5 micro innovation projects from 4 different
countries will be presented and discussed with practitioners.
11:00 Coffee Break
11:30 Example of surviving the crisis
by Miguel Cordero, CEN Oposiciones, Madrid
12:15 The Impact of Personality in
Distance Learning
by Prof. Dr. Christian Warneke,
Europäische Fernhochschule Hamburg
13:00 Lunch
14:15 Distance learning in German enterprises:
Results of latest business studies
by Rainer Paetsch, ILS Institut für Lernsysteme, Hamburg
14:45 Distance Learning at the Deutsche Bahn –
experiences from a big employer
by Ulrike Stodt, DB Mobility Logistics AG, Berlin
15:30 Coffee Break
16:30 EADL Annual General Meeting
for EADL Members only
18:00 Canal tour
20:00 Gala Dinner at the Alsterlounge

9. VISIR project „Vision, Scenarios,
Insights and Recommendations“
The HYPERLINK „http://visir-network.eu/“ VISIR project – „Vision, Scenarios, Insights and Recommendations“
is the initiative of seven European networks one research centre and one University involved in the open,
distance and e-learning field.
It aims to develop a shared vision on how ICT may help making lifelong learning a reality. EADL is taken part
in this project.The strength of the VISIR project is that it is based on real-life scenarios and insights built up
from the bottom i.e. experiences of those who are active in the field.
Presentations & Speakers
Session Title Speaker
VISIR - Introduction Background and purpose VISIR representative
Project 1 LiveTime – bite sized
leadership and management
learning
Matt Turner,
Brightwave, UK
Project 2 Mobile Mind Map Pauliina Vernho,
Omnia, Finland
Project 3 Scaffolding Learning
with Twitter
Bridie Jones, University
of Glamorgan, UK
Project 4 Student Response
System
KU Leuven,
Bas Bergervoet, Belgium
Project 5 Webinars for distance
education tutors
Stephanie Ebbrecht,
Anett Fürstenberg,
ILS, Germany
Questions and discussion John Trasler
VISIR

10. Presentations & Speakers
VISIR project – Questions and discussion
John Trasler
John Trasler is a founding Director of Elearn – a company specializing in
leadership and management development for organizations and individuals
using blended learning. He has spent over 20 years in the education and training
business. Working as a practitioner, consultant and manager he is a keen
advocate in helping people to learn and believes that learning in the workplace
is vital for business improvement. He holds a visiting Professorship at Notting-
ham Trent University and is a trustee of the Lifelong Learning Foundation. John
has been a Managing Director of companies for Pearson and News Corporation
working extensively in Asia and China.
In addition he is an EADL Executive Committee member and the
EADL representative on the VISIR project.
LiveTime – bite sized leadership
and management learning
Matt Turner
Matt Turner is the co-founder of LiveTime Learning, a subscription-based,
live online training service. Matt has delivered over 600 live online training
events from general webinars to complex virtual classrooms.
He has worked with clients such as BP, British Council, KPMG and Lloyds
Banking Group. Recent speaking assignments include Learning Technologies,
E-Learning Network and the Virtual Learning Show. LiveTime Learning is
part of e-learning specialists Brightwave Ltd and is based in Brighton, UK.

11. Presentations & Speakers
Mobile Mind Map
Pauliina Venho
Whether you are a student or a teacher, there is plenty of readymade learning
material on the internet: instructional videos, lessons, pictures, magazines and
infographics. But how about producing material with students? Very often
students in vocational education and training are those who want to learn by
doing. Mobile learning is one way to ease the burden of theory lessons by
bringing the world into the classroom. Using mobile mind maps in versatile ways
is one method to make one’s learning and thinking visible and to share ideas
with others.
Pauliina Venho (M.A. educ. University of Helsinki) is a member of the InnoOm-
nia Learning Solutions team, Mobile Learning Advisor and Project Manager for a project designing and implementing
mobile learning in vocational education and training. Working with teachers and students, her areas of expertise
include knowledge and implementation of modern learning theories and pedagogical models as well as versatile use
of mobile devices and social media in and out of the classroom. She has a strong back ground and an extensive
network within the Finnish vocational education and training community.
Classroom response systems
Bas Bergervoet
In several courses of the Bachelor in Pedagogical Science classroom response
systems are used to facilitate and optimize interaction between instructor and
students. By using these ‘voting’ systems the instructors try to facilitate deeper
learning, reflection and discussion among the student population. At the same
time, students learn to critically evaluate the use of educational technology in
higher education. During this presentation we will share our experiences and
reflect upon the use of student response systems in higher education.
Bas Bergervoet is an instructional designer at the Teaching and Learning
Department of the KU Leuven, Belgium. He specializes in the meaningful use of
audiovisual and digital media in higher education. Prior to his current job, Bas worked in Germany as a freelance video
producer. He has a Masters degree in New Media and Digital Culture from Utrecht University in The Netherlands.

12. Presentations & Speakers
Webinars for distance education tutors
Stephanie Ebbrecht, Anett Fürstenberg
Stephanie Ebbrecht started working for ILS in 2010. As an employee in the
product department she has been part of the team, which developed and
launched the webinars “Ways and methods of learning” for our students. Since
2011 she has been the contact person for the realization of webinars in the
product department. One of her major tasks is the responsibility for the tutors
work desk on the online campus. She has been part of the Tutor Relationship
Management team, which focuses on supporting tutors in their work to achieve
and keep a high quality level in their work.
After having worked as a teacher in language courses Anett Fürstenberg has
been involved in distance education since 2003 when she started working as a
tutor for Hamburger Akademie für Fernstudien. In 2009 she started at the
Institut für Lernsysteme as team manager being responsible for the tutors and
relaying the assignments to the tutors. The main focus in her job is to encoura-
ge tutors working online, supporting them with this change and offer help
when necessary. Since 2012 she has been part of the Tutor Relationship Ma-
nagement team which focuses on how the work of the tutors can be improved
and changed to achieve even better results.
Shut it down or turn it around? When crisis strikes.
Lessons from a school’s struggle for survival
Miguel Cordero Garcia de Soria
Miguel Cordero Garcia de Soria is General manager of CEN, which provides
with nation-wide distance and face-to-face learning. He has a Business Adminis-
tration degree from Saint Louis University (USA) and an MBA from the University
of Houston (USA). After holding various marketing and management positions
in Spain, France and Italy, he joined CEN in 1997.

13. Presentations & Speakers
The Impact of Personality in Distance Learning
Prof. Dr. Christian Warneke
Learning and study habits depend, among other things, on the learner’s perso-
nality. Knowing about the different personality traits of learners leads us to ask if
there are opportunities to support students in a personality-specific way. We will
present the results of surveys in which the personalities of distance learners
were analyzed. We shall discuss how distance learning providers can use the
results of these surveys to identify approaches to individualize distance learning
successfully.
Prof. Dr. Christian Warneke is head of the study course Economics and
Business Psychology and professor of Business Psychology at Euro-FH
(University of Applied Sciences), Hamburg, Germany. He studied Psychology
and Sports Science at the Universities of Hamburg and Lisbon, Portugal and
taught Psychology at various universities in Germany. His area of expertise is
o explain and predict human behavior through applied personality assessment.
Distance learning in German enterprises:
Results of business studies
Rainer Paetsch
Since 2006 ILS and Euro-FH cooperate with forsa, an importatnt German social
research institution, in a yearly report on Distance Learning. Telephone inter-
views with representatively chosen HR decision makers of medium-sized and big
enterprises are part of the business study. Have a look at the results: Do HR
mangers know Distance Learning, how does it fit into their strategies, what is
their attitude towards distance learners within their companies?
Rainer Paetsch works as a B2B Senior Project Manager for ILS and Euro-FH
since 2001. In addition, he is in charge for the e-media center of the two
organizations. He is author and tutor of the module “course development”
in the “Diploma in Distance Education” Course of the German Association
Forum Distance Learning.

14. Presentations & Speakers
Distance Learning at the Deutsche Bahn –
experiences from a big employer
Ulrike Stodt
Ulrike Stodt is responsible for human resources development at the German
Railway and will present experiences and recommendations of Germany´s
biggest employer concerning Distance Learning as a tool for professional
training and development.
© Hotel Hafen Hamburg

15. Boat trip through
Hamburg´s history
Witness the grandest contrast in the city‘s architecture
on show here. The historic Speicherstadt district, with
its warehouses for carpets, coffee and spices from all
over the world, stands in direct contrast to HafenCity,
Hamburg‘s modern residential and business district.
Glide along narrow waterways under countless old
and new bridges, threading in and out of the wharves
of Hamburg‘s old free port (when the tide allows)
and past the Elbphilharmonie Concert Hall. Our boat
trip ends near the Alsterlounge.
Galadiner
at the Alsterlounge
The highlight of the 2013 EADL Conference. We have
found something very special: The exquisite Alster-
lounge. The unique atmosphere of the Alsterlounge at
the RC Allemannia Ruderclub in Hamburg invites you
to experience Hamburg from its most beautiful side.
Either from the event hall or the big sun terrace, which
surrounds the whole building, we can enjoy the
impressive panorama of Hamburg from the Alster-
lounge at its best. The EADL Conference is the place
where important representatives of the distance
learning business meet. Contacts made and renewed
here are worth their weight in gold. Working together
for a successful future needs a beautiful and appropri-
ate setting for the exchange of personal views. You´ll
find it at the Alsterlounge. As a preliminary to this
festive night we shall go there together by boat. In a
convivial environment we, a group of business friends,
will enjoy a unique gala dinner at 8.00 p.m.
Social events
©FotoarchivderATGAlster-TouristikGmbH

16. Conference Programme - Friday, June 7th
2013
9:30 How to cope with the crisis in
educational markets
by Jamshid Alamuti, Management Development, Berlin
10:15 Tutor Management as Quality Insurance
by Ole Christian Brudvik, NKS Online Studies, Oslo
11:00 Coffee Break
11:30 Three Perspectives
by Tony Hopwood, Open & Distance Quality Council, UK
12:15 Closing Ceremony
by Dirk van der Mark, President of EADL
13:00 Farewell lunch at the Elbkuppel
© Hotel Hafen Hamburg

17. How to cope with the crisis
in educational markets
Jamshid Alamuti
Many companies and organisations are in crisis, head count reduction, cost
control and focusing on core business are common place. However there is a
‚knock–on effect‘ on the talent pool, as learning programs and developmental
initiatives are cut. Where there was once succession planning, now there are
‚skills audits‘, and ‚redistribution‘ of the workforce! Depending on the size of
your company, your mid and long term strategy, as well as your philosophy
to tackle such challenges, your chances or emerging successfully are varied.
We discuss some of the typical patterns, and strategic approaches, adopted by
and for our partners. Now more than ever – robust Talent Management is key!
Jamshid Alamuti is an expert in organisational development and strategy implementation in international companies
and markets. He works as Management Consultant and Certified Change Manager. In the field of educational
businesses he worked for several public universities and private academies, such as Berlin School of Creative
Leadership or the Business School of Frankfurter Allgemeine (F.A.B.S.). He holds a Bachelor of Education from the
University of West England in Bristol and a BTEC Diploma in Art and Design.
Tutor Management as Quality Insurance
Ole Christian Brudvik
We have conducted a student survey yearly for the past 10 years and the results
show repeatedly that the student value the tutor as the most important part of
the distance-learning course. Therefore, we have established a tutor manage-
ment and quality assurance system, which have several phases during a year. In
this presentation we will present this system and describe how we work to
support our tutors to be the best they can as tutors for our students.
Ole Christian Brudvik is the senior developer in the department of pedagogical
and technological development at NKS Online Studies at the Campus Kristiania
University College in Norway. He has over 10 years work experience with ICT in
ducation in Singapore, Australia and Norway. He holds an MBA with Specialisation
in International Business, Master in E-commerce, Master of Science in ICT-supported
Learning and he is currently working on finishing his Dr. Philos degree in the field
of instructional technology.
Presentations & Speakers

18. Three Perspectives
Tony Hopwood
This presentation will bring together ideas and insights from the ODL sector in
the USA, the UK and, last but certainly not least, from the sessions and partici-
pants of the EADL Conference 2013.
Tony Hopwood is Managing Director of Colchester English Study Centre and
Chief Assessor for the Open & Distance Quality Council in the UK. He was
formerly Head of Business Development for the National Extension College.
Presentations & Speakers
© Hotel Hafen Hamburg

19. Hotel Hafen Hamburg
One of the Hamburg´s most beautiful places awaits
you for the 2013 EADL Conference
The four star Hotel Hafen Hamburg. Situated right
over the Hamburg harbour quay, it is hard to
imagine a better place for our Conference. We will
meet in the “Elbkuppel” (“Elbe Dome) overlooking
the harbour, drinking in the stimulating atmosphere
of these surroundings for our EADL Conference.
Fresh air and activity – this is the place to make a
dream come true which is often conjured up by
conferences. No matter whether you are on the
roof garden or across the road at the St. Pauli quay,
the breaks will give you a chance to regenerate, to
refuel, and to breathe fresh air.
Similarly, the rooms at the Hotel Hafen Hamburg
will tempt you to withdraw for a while and relax.
The hotel induces all-pervasive feelings of well-
being, contributing to active and successful partici-
pation in a great conference. You will truly enjoy
your June 2013 Hamburg conference days.
Travel by public transport
You can reach us with the following trains.
Coming from Hamburg main station:
Either take the tramway S 1 in direction Wedel
or the tramway S 3 in direction Pinneberg and
get off at „Landungsbrücken“.
Coming from Hamburg Airport:
Take the tramway S 1 in direction Wedel or
Blankenese and get off at „Landungsbrücken“.
Hotel Hafen Hamburg
Seewartenstraße 9
20459 Hamburg
Phone: +49 (0) 40 / 31 11 3-0
Fax: +49 (0) 40 / 31 11 3-70 601
Email: info@hotel-hamburg.de
The Venue
© Hotel Hafen Hamburg
http://goo.gl/maps/I7aOG
For more information about the EADL conference
please have a look at:
www.eadl.org/conferences/forthcoming-eadl-conference

20. APOLLON Hochschule
der Gesundheitswirschaft, Bremen
APOLLON University for Health Care Management in Bremen is a privately
funded university. As a result, the university is independent of public and
national grants. The courses of study offered by APOLLON University are
aimed toward the pressing issues of the health care industry. APOLLON
University offers its 2000 students internationally recognised bachelor and
master degree programmes as well as compact university certification
courses. A special feature of any APOLLON programme is the combination
of expertise, personal and social skills as well as selected methodical know-
how. With the consistent specialisation in health care management training,
the university meets all the requirements for establishing itself as a centre
of competence in this segment.
Institut für Lernssysteme
The Institut für Lernsysteme has been one of Germany’s leading distance
learning institutes for 35 years. It offers more than 200 state-approved
courses in such areas as business, technology, information technology,
general school subjects, modern languages, creativity, and health. Every year,
some 35,000 participants avail themselves of its services, over half of them
online using ILS’s own learning portal. ILS develops tailor-made distance
learning courses to cover the learning needs of a number of well-known
companies. http://www.ils.de
Studiengemeinschaft Darmstadt
SGD is one of the most reputable distance learning institutes in Germany
with a deep-seated tradition of guiding adult learners. SGD offers more
than 200 state-of the-art courses, covering both professional training and
courses to meet students’ personal educational and training needs. For
more than 65 years, SGD has been tireless in developing new courses and
trendsetting methodology. With its “waveLearn” online learning system,
which has been awarded several prizes, SGD plays a leading role in the
area of new media learning.
Conference-Partner 2013

21. Euro-FH
Europäische Fernhochschule Hamburg
The state-accredited Euro-FH was founded in 2003. The internationally-oriented curriculum is specially tailored to
the needs of adult students who are also working full time. Flexibility, professionalism and practical expertise are
fundamental to career and financial success nowadays. At the Euro-FH we take into account both the requirements
of the business world and the needs of our students.
As one of the leading distance learning universities in Germany, we convey practical knowledge that leads to
internationally recognized, business-oriented bachelor and master degrees. The Euro-FH is Germany’s best-known
private distance learning university, according to a recent forsa study (survey of 300 human resource managers
in companies with more than 150 employees, commissioned by Euro-FH in January 2013). Currently more than
6,000 students are registered at the Euro-FH.
With our extensive range of services, we offer the greatest degree of flexibility and ideal conditions for combining
work and study. With so much flexibility, students can effectively combine work and study and quickly earn their
degrees. From the very beginning they benefit on the job from their newly acquired practical knowledge.
The business-oriented distance learning curricula lead to internationally recognized bachelor and master degrees.
In addition, the Euro-FH offers university courses leading to a certificate in the areas of business administration,
law, logistics, languages and psychology.
Forum DistancE-Learning
The professional association Forum DistancE-Learning (Fachverband für Fernlernen und Lernmedien e. V.) arose in
November 2003 from the Deutschen Fernschulverband e.V., which had been in existence since 1969. The current
100-plus members are experts in media-supported and tutor-guided learning for corporations, institutions and
private persons. The main purpose of the association is to provide the distance learning business with a platform
for discussion and action on shared interests.
The association claims a market share of more than 80 percent of organized distance learning institutes. In other
words, more than eight of 10 distance-learning students in Germany benefit from their educational providers’ partici-
pation in the association’s internal information exchange. The Forum DistancE-Learning sees itself as the primary
contact for politics, research, industry and commerce, and the public. Through its academic and educational policy
activities, the association aims to encourage public debate of the issues and stimulate innovations in distance learning.
People outside the education sector have also taken note of the intense engagement of the Forum DistancE-Learning.
For its excellent and innovative association work, the professional association (Fachverband für Fernlernen und
Lernmedien) was designated “Association of the Year”. The innovation award of the German Society for Association
Management (DGVM, or Deutschen Gesellschaft für Verbandsmanagement) was presented to Forum DistancE-
Learning at the DGVM 10th annual congress.
Local Organizers

22. Wednesday, June 5th
12:00 Registration & Welcome Snack
13:45 Opening by EADL and local organizers
14:00 Keynote: How will our society and business change
and what has this to do with learning
15:00 Move your business to a higher level
15:45 Coffee break
16:15 How a student becomes a client
16:45 Activating the learners
17:15 Speakers corner – your chance to get in contact
18:00 Get-together on the legendary Reeperbahn
20:00 Meeting at Blockbräu
Thursday, June 6th
09:00 VISIR Micro innovations in Distance learning
11:00 Coffee break
11:30 Example of surviving the crisis
12:15 The impact of Personality in Distance Learning
13:00 Lunch
14:15 Distance Learning in German Enterprises: Results of Business studies
14:45 Distance Learning at the Deutsche Bahn
15:30 Coffee break
16:30 EADL AGM
18:00 Boat trip
20:00 Social Evening on the banks of the beautiful „Alster“
Friday, June 7th
09:30 How to cope with the crisis in educational markets
10:15 Tutor Management as Quality Insurance
11:00 Coffee break
11:45 Three Perspectives
12:30 Closing Ceremony
13:00 Farewell Lunch
The Conference Programme at a Glance
organized by: