DISRUPTIVE BUSINESS
DESIGN
MORGENBOOSTER 2015
“NEITHER REDBOX OR
NETFLIX ARE EVEN ON
THE RADAR SCREEN IN
TERMS OF COMPETITION”
JIM KEYES, CEO, BLOCKBUSTER, 2008
MB: DIS...
MB: DISRUPTIVE BUSINESS DESIGN
HEY, VI SKAL HA’ ET
WEBSITE…
2000
MB: DISRUPTIVE BUSINESS DESIGN
HM…
HEY, VI SKAL HA’ EN
APP…
2009
MB: DISRUPTIVE BUSINESS DESIGN
NÅ NÅ…
HEY, VI SKAL DA PÅ
FACEBOOK
2011
MB: DISRUPTIVE BUSINESS DESIGN
OHO..
HEY, VI SKAL LIGE FINDE
PÅ ET ELLER ANDET
DISRUPTIVT, DER REDDER
VORES FORRETNING…
2015
MB: DISRUPTIVE BUSINESS DESIGN
OKA...
MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..
“STOP LIGE EN HALV. DET
FORSTYRRER MIN DEL AF
FORRETNINGEN….”
MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..
HVILKE BETINGELSER
SKAL VÆRE OPFYLDT FOR
AT INNOVERE DIN
FORRETNING?
SPØRGSMÅLET, VI STILLER OS SELV ER…
MB: DISRUPTIVE BU...
EN GOD IDE?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
INNOVATION IS THE
CREATION OF A VIABLE
NEW OFFERING
EN SLAGS DEFINITION
MB: DISRUPTIVE BUSINESS DESIGN
LARRY KEELEY, DOBLI...
GULE SEDLER
BRAINSTORM SESSIONS
+
“DER FINDES IKKE
DÅRLIGE IDEER”
PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED…
MB: DISRUPTIVE...
INNOVATION REQUIRES
IDENTIFYING THE
PROBLEMS THAT MATTER
AND MOVING THROUGH
THEM SYSTEMATICALLY
TO DELIVER ELEGANT
SOLUTIO...
AT LAVE NOGET, DER
REELT ER INNOVATIVT –
NOGET DER DISRUPTER
A) DET KENDTE
B) MARKEDET
C) THE GAME…
MÅLET ER…
MB: DISRUPTI...
MB: DISRUPTIVE BUSINESS DESIGN
A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING
TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN
ESTABLI...
1997
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
AS BARTMAN WORKED THROUGH THE
QUESTIONS, IT BECAME CLEAR THAT TESLA IS
NOT A DISRUPTER.
IT’...
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
METODEN (EN AF DEM)
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
…MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS
MB: DISRUPTIVE BUSINESS DESIGN
$
10 TYPER AF INNOVATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
S...
OXO
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANN...
OXO
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
ZAPPOS
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CH...
DELIVER ‘WOW’ THROUGH SERVICE
MB: DISRUPTIVE BUSINESS DESIGN
GE AVIATION: ONPOINT SOLUTIONS
MB: DISRUPTIVE BUSINESS DESIGN
GE AVIATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVI...
FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN
FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERV...
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
KOMBINATION ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYST...
MEN HVOR SÆTTER MAN IND?
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT...
ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK
MB: DISRUPTIVE BUSINESS DESIGN
OG MÅL DIN EGEN INDSATS
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
FINT MED ANALYSEN,
MEN HVOR ER DET
DISRUPTIVE?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
SENSORS
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
[THE THERMOSTAT] IS AN EYESORE. FOR SO MANY
YEARS, IT'S BEEN A WHITE PLASTIC BOX.
WHEN WE S...
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
https://hbr.org/2013/03/big-bang-disruption/
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN™
MB: DISRUPTIVE BUSINESS DESIGN
HACKATONS
MB: DISRUPTIVE BUSINESS DESIGN
NÅ MEN…KOMBINATION AF INNOVATIONSTYPER ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODU...
DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT...
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
CEO VS CORPORATE ENTREPRENEURIAL OFFICER
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSI...
CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING K...
MB: DISRUPTIVE BUSINESS DESIGN
DET PRODUKT DER VILLE
BETYDE DØDEN FOR DIN
EGEN FORRETNING…
START MED AT DESIGNE
MB: DISRUPTIVE BUSINESS DESIGN
HER ER MÅLET
MB: DISRUPTIVE BUSINESS DESIGN
HYPOTESE FACTS
1508.DK/VIDEN
….TJEK MERE UD PÅ
KLAUS BUNDVIG
1508 A/S
WILDERS PLADS 13A
1403 KØBENHAVN K
INFO@1508.DK
+45 7025 1508
FACEB...
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Designing Business and Disruptive Services

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Det ligner en trend. For nylig er designbureauer som Frog, Fjord, Teehan+ Lax og Adaptive path blevet købt op af store korporate virksomheder. Det sker, fordi virksomhederne vil have Design Thinking og produktinnovation tæt ind i sin kerneforretning. Frygten for nye disruptive teknologier er forståeligt stor, for dem der ejer evnen til at innovere ejer også muligheden for at overleve.

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Designing Business and Disruptive Services

  1. 1. DISRUPTIVE BUSINESS DESIGN MORGENBOOSTER 2015
  2. 2. “NEITHER REDBOX OR NETFLIX ARE EVEN ON THE RADAR SCREEN IN TERMS OF COMPETITION” JIM KEYES, CEO, BLOCKBUSTER, 2008 MB: DISRUPTIVE BUSINESS DESIGN
  3. 3. MB: DISRUPTIVE BUSINESS DESIGN
  4. 4. HEY, VI SKAL HA’ ET WEBSITE… 2000 MB: DISRUPTIVE BUSINESS DESIGN HM…
  5. 5. HEY, VI SKAL HA’ EN APP… 2009 MB: DISRUPTIVE BUSINESS DESIGN NÅ NÅ…
  6. 6. HEY, VI SKAL DA PÅ FACEBOOK 2011 MB: DISRUPTIVE BUSINESS DESIGN OHO..
  7. 7. HEY, VI SKAL LIGE FINDE PÅ ET ELLER ANDET DISRUPTIVT, DER REDDER VORES FORRETNING… 2015 MB: DISRUPTIVE BUSINESS DESIGN OKAY?…
  8. 8. MB: DISRUPTIVE BUSINESS DESIGN ØHM…AL TSÅ, DISRUPT..
  9. 9. “STOP LIGE EN HALV. DET FORSTYRRER MIN DEL AF FORRETNINGEN….” MB: DISRUPTIVE BUSINESS DESIGN ØHM…AL TSÅ, DISRUPT..
  10. 10. HVILKE BETINGELSER SKAL VÆRE OPFYLDT FOR AT INNOVERE DIN FORRETNING? SPØRGSMÅLET, VI STILLER OS SELV ER… MB: DISRUPTIVE BUSINESS DESIGN
  11. 11. EN GOD IDE? MB: DISRUPTIVE BUSINESS DESIGN
  12. 12. MB: DISRUPTIVE BUSINESS DESIGN
  13. 13. INNOVATION IS THE CREATION OF A VIABLE NEW OFFERING EN SLAGS DEFINITION MB: DISRUPTIVE BUSINESS DESIGN LARRY KEELEY, DOBLIN GROUP
  14. 14. GULE SEDLER BRAINSTORM SESSIONS + “DER FINDES IKKE DÅRLIGE IDEER” PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED… MB: DISRUPTIVE BUSINESS DESIGN
  15. 15. INNOVATION REQUIRES IDENTIFYING THE PROBLEMS THAT MATTER AND MOVING THROUGH THEM SYSTEMATICALLY TO DELIVER ELEGANT SOLUTIONS ..KEELEY FREMTURER MB: DISRUPTIVE BUSINESS DESIGN
  16. 16. AT LAVE NOGET, DER REELT ER INNOVATIVT – NOGET DER DISRUPTER A) DET KENDTE B) MARKEDET C) THE GAME… MÅLET ER… MB: DISRUPTIVE BUSINESS DESIGN
  17. 17. MB: DISRUPTIVE BUSINESS DESIGN A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN ESTABLISHED ONE.
  18. 18. 1997 MB: DISRUPTIVE BUSINESS DESIGN
  19. 19. MB: DISRUPTIVE BUSINESS DESIGN
  20. 20. MB: DISRUPTIVE BUSINESS DESIGN PERFORMANCE TIME
  21. 21. MB: DISRUPTIVE BUSINESS DESIGN PERFORMANCE TIME SUSTAINING INNOVATIONS
  22. 22. MB: DISRUPTIVE BUSINESS DESIGN PERFORMANCE TIME SUSTAINING INNOVATIONS DISRUPTIVE INNOVATIONS
  23. 23. DISRUPTIV? MB: DISRUPTIVE BUSINESS DESIGN
  24. 24. DISRUPTIV? MB: DISRUPTIVE BUSINESS DESIGN
  25. 25. DISRUPTIV? MB: DISRUPTIVE BUSINESS DESIGN
  26. 26. MB: DISRUPTIVE BUSINESS DESIGN AS BARTMAN WORKED THROUGH THE QUESTIONS, IT BECAME CLEAR THAT TESLA IS NOT A DISRUPTER. IT’S A CLASSIC “SUSTAINING INNOVATION”—A PRODUCT THAT, ACCORDING TO CHRISTENSEN’S DEFINITION, OFFERS INCREMENTALLY BETTER PERFORMANCE AT A HIGHER PRICE. THERE’S NOTHING RUDIMENTARY ABOUT TESLAS, WHICH COMPETE ON PRICE AGAINST CARS BY BMW AND MERCEDES.
  27. 27. DISRUPTIV? MB: DISRUPTIVE BUSINESS DESIGN
  28. 28. METODEN (EN AF DEM) MB: DISRUPTIVE BUSINESS DESIGN
  29. 29. MB: DISRUPTIVE BUSINESS DESIGN
  30. 30. …MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS MB: DISRUPTIVE BUSINESS DESIGN $
  31. 31. 10 TYPER AF INNOVATION MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  32. 32. OXO MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  33. 33. OXO MB: DISRUPTIVE BUSINESS DESIGN
  34. 34. MB: DISRUPTIVE BUSINESS DESIGN PERFORMANCE TIME SUSTAINING INNOVATIONS
  35. 35. ZAPPOS MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  36. 36. DELIVER ‘WOW’ THROUGH SERVICE MB: DISRUPTIVE BUSINESS DESIGN
  37. 37. GE AVIATION: ONPOINT SOLUTIONS MB: DISRUPTIVE BUSINESS DESIGN
  38. 38. GE AVIATION MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE RISK SHARING PREDICTIVE ANALYSIS BUNDLING GARANTI
  39. 39. FORD T-MODEL MB: DISRUPTIVE BUSINESS DESIGN
  40. 40. FORD T-MODEL MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT LAVPRIS + 50%BETALING UPFRONT EGEN GUMMIFABRIK EGEN STÅLFABRIK 5$ ARBEJDSDAG SAMLEBÅND: FRA 12 TIMER TIL 93 MINUTTER BILLIGE RESERVEDELE PROFESSIONAL CUSTOMIZATION FORHANDLERNETVÆRK EGET FILMSELSKAB MED + 2MIO SEERE/MÅNED
  41. 41. MB: DISRUPTIVE BUSINESS DESIGN
  42. 42. MB: DISRUPTIVE BUSINESS DESIGN
  43. 43. MB: DISRUPTIVE BUSINESS DESIGN
  44. 44. KOMBINATION ER GODT MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  45. 45. MEN HVOR SÆTTER MAN IND? MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE PROFIT CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  46. 46. ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK MB: DISRUPTIVE BUSINESS DESIGN
  47. 47. OG MÅL DIN EGEN INDSATS MB: DISRUPTIVE BUSINESS DESIGN
  48. 48. MB: DISRUPTIVE BUSINESS DESIGN
  49. 49. MB: DISRUPTIVE BUSINESS DESIGN
  50. 50. MB: DISRUPTIVE BUSINESS DESIGN
  51. 51. FINT MED ANALYSEN, MEN HVOR ER DET DISRUPTIVE? MB: DISRUPTIVE BUSINESS DESIGN
  52. 52. MB: DISRUPTIVE BUSINESS DESIGN
  53. 53. MB: DISRUPTIVE BUSINESS DESIGN SENSORS
  54. 54. MB: DISRUPTIVE BUSINESS DESIGN
  55. 55. MB: DISRUPTIVE BUSINESS DESIGN [THE THERMOSTAT] IS AN EYESORE. FOR SO MANY YEARS, IT'S BEEN A WHITE PLASTIC BOX. WHEN WE SAW IT, WE KNEW WE HAD TO MAKE IT SEXY, MAKE IT AWESOME. IT DRAWS PEOPLE IN, GETS THEM EXCITED ABOUT THE PRODUCT. IT'S MORE ABOUT SAVING MONEY, SAVING ENERGY, BUT IT'S ALSO ABOUT A PRODUCT THAT IS BEAUTIFUL. SOMETHING YOU APPRECIATE HAVING ON YOUR WALL. HTTP://MASHABLE.COM/2011/12/15/NEST-LABS- INTERVIEW/
  56. 56. MB: DISRUPTIVE BUSINESS DESIGN
  57. 57. MB: DISRUPTIVE BUSINESS DESIGN
  58. 58. MB: DISRUPTIVE BUSINESS DESIGN https://hbr.org/2013/03/big-bang-disruption/
  59. 59. MB: DISRUPTIVE BUSINESS DESIGN
  60. 60. MB: DISRUPTIVE BUSINESS DESIGN
  61. 61. HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN™ MB: DISRUPTIVE BUSINESS DESIGN
  62. 62. HACKATONS MB: DISRUPTIVE BUSINESS DESIGN
  63. 63. NÅ MEN…KOMBINATION AF INNOVATIONSTYPER ER GODT MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  64. 64. DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED MB: DISRUPTIVE BUSINESS DESIGN PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE
  65. 65. MB: DISRUPTIVE BUSINESS DESIGN PERFORMANCE TIME SUSTAINING INNOVATIONS DISRUPTIVE INNOVATIONS
  66. 66. CEO VS CORPORATE ENTREPRENEURIAL OFFICER MB: DISRUPTIVE BUSINESS DESIGN SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
  67. 67. CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS MB: DISRUPTIVE BUSINESS DESIGN SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
  68. 68. MB: DISRUPTIVE BUSINESS DESIGN
  69. 69. DET PRODUKT DER VILLE BETYDE DØDEN FOR DIN EGEN FORRETNING… START MED AT DESIGNE MB: DISRUPTIVE BUSINESS DESIGN
  70. 70. HER ER MÅLET MB: DISRUPTIVE BUSINESS DESIGN HYPOTESE FACTS
  71. 71. 1508.DK/VIDEN ….TJEK MERE UD PÅ KLAUS BUNDVIG 1508 A/S WILDERS PLADS 13A 1403 KØBENHAVN K INFO@1508.DK +45 7025 1508 FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS

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