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1. Social Media Side Effect:
Twitter Excess
10Social Media Excess
Trends & Youth Culture Report By Youth Laboratory Indonesia
Among Indonesian Youth

2. Facebook, 39.5
Twitter, 4.5
Source : www.indonesiakreatif.net
*In million online users
Facebook and Twitter Users in
Indonesia until October 2011
enTwitterexcessesamongIndonesianYouth

3. With What Devices Do You Update
Your Twitter?
0 5 10 15 20 25 30 35
Internet Rental
My Mobile Phone
PC at School
PC at home
Laptop
Other Devices
3.2
31
3.9
8.4
34.2
19.4
Percent
Copyright Youth Laboratory Indonesia
www.enterthelab.com
enTwitterexcessesamongIndonesianYouth

4. Social media, especially twitter is the top of mind media among youth.
Nowadays the medium has transformed into a social catharsys, replacement for SMS,
movements, and advertising tools for the entrepreneurial

5. But actually, a lot of ‘Social Media Excess’
happened since ‘Friendster’….

6. The medium has changed how the young
people think and behave, unfortunately not
all of these effects are positive…

7. These are 10 Social Media Excess
found among Indonesian Youth

8. 1. Hard Addiction
“I tweet therefore I am” is a common joke among youth due to their addiction to social
media. Tweeting is like having drugs from doctor but in many fold. They tweet during class,
eating, meeting , even while driving! Safety and politeness are neglected due to this medium

9. Eventhough social media is not for bullying directly, yet it is used for media sharing among
the bullies. The seniors at school command their juniors to act and pose ridiculously, they
record it, then upload it on facebook. The virtual crowds then verbally abuse the victims
through social media.
2. Virtual Bullying

10. Due to the opennes and freedom to explore everything, now social media
convert into a tool that allow people stalk on other’s personal life. More
than that, what they get from stalking became the raw materials for
gossiping with peer group. Gossiping became habitual. The social border
for privacy is lost
3. Un-Privacy

11. Our culture emphasize on family involvement in almost every important activity.
Therefore, family time is highly valued. As children getting older and become teenager,
they start to loose the family time due to children’s new life with friends. This condition
often exacerbated by young people addiction to social media. Social media have
become the replacement for ‘parenting’ role, conflict with the ‘folks’ is inevitable.
4. Conflict with parents

12. In social media especially twitter, we can keep in touch with anyone we
want, from friends, lecturer, to celebrities. The emerging phenomenons
are where many youths are trying to stay current with idols via twitter.
They catch idols attention with mentioning, giving compliments, or
swearing. The ultimate goal is to get reply or retweet from idols. Once
they failed, they keep trying, but after many efforts if they keep failing,
they will feel rejected. In the end, it could also effect youth’s vulnerable
psychological condition
5. Feel Rejected

13. Due to the freedom of self-expression, somehow, the young people doesn’t know how to
separate their personal and collective content. One of these handicap is swearing and
protesting toward something without filtering the words first (government, people, even
their friends in socia media). They forget to recognize that even a single tweet has its own
social audience
6. Emotional Displacement

14. Have you seen people that have thousands of follower on twitter but
unrecognizable in offline world? This is what we call twitter ghost. Many
“celebs tweet” are considered as twitter ghosts. They only exist in online
world. They talk about almost every issues intensively, but in real life
nobody knows them
Photo : Juan Blazquez (Flickr)
7. Twitter Ghost

15. Most young female teens still
have no idea about ‘how to’
behave with opposite sex and
how to treat their “special”
friend in front of public. So they
express their need by doing PDA
(Public Display Affection).In
extreme cases, some youth
segment tend to upload nudity
content, not only with “special”
friend, but also collectively with
their friends. For some youth
having a private documentation
like this is an achievement. A
psychological disease moderated
by social media
Photo: Kanditha Rechta (Facebook)
8. Nudity

16. losing followers and friends is like losing their true friends. Youth
sometimes keep asking on themselves what they have done until their
followers are gone. Some youth have hard time separating the virtual
from the real. In urban cities, the young people never put ‘off’ their
mobile, they sleep and bath with them. The importance of offline
encounter is degrading in fast rate.
9. Losing Offline Ground

17. This warning is simple yet give many impacts on younger users. By using twitter, it means
that we already learn on how to use words simply and effectively in 140 characters (less
than sms with 160 characters. It effects the young people habit to be more straight to the
point and forget to build rapport proccess (Indonesian culture). In final exam as well, the
young people write everything more shortly without any comprehension
“Your Tweet was over 140 characters. You'll have to be more clever”.
10. Fragmented in 140 Characters

18. Catch all our Youth Trends Report out
December 2012
Indonesian Youthniverse 3/4 series:
1/3 Indonesian Youth & Social Media 2012
2/3 Indonesian Female Youth Trends 2012
3/3 Indonesian Mobile Trends 2012
3/4 Indonesian Youthpedia (General trends)
2012
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Tara Talita
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Research Report By Youth Laboratory Indonesia