retail in india

1. MBA RETAIL
MANAGEMENT
MANAGEMENT
MBA RETAIL

2. Retail Renaissance
At NMIMS, we have taken an initiative in our own way to address Prominent names from the Retail Industry including Mr. Damodar
issues concerning the Indian & the International Retail market. Mall, Consumer Group Director- Future Group, Mr Shammi Dua,
Our flagship event 'Retail Renaissance' is a platform for industry Logistics Head-Cadbury India Ltd., Mr. Pradeep Katyal, VP-Aditya
stalwarts to argue and debate on the most incumbent issues of Birla Retail, Mr. Neeraj Joshi, Head Operations-Raymonds, Mr.
the sector. Rituraj Verma, Director-Retail- Knight Frank, Mr. Suhas Dutta,
Head Retail Operations-Accenture, Mr. Shubranshu Pani ,MD-
It has always been our endeavour to learn from the experience of Retail-JLLM; were some of the prominent guests present at the
thought-leaders and generate insights through reasoning and event last year. These speakers deliberated on issues concerning
research. It is this belief that formed the basis of shaping up an the Retail sector and possible implications on the sector. Through
initiative such as 'Retail Renaissance', which celebrates the this discussion they also reinforced the need to identify the
resurgence and revitalisation of the Indian organised retail sector changing trends and the current and future threats in order to
and addresses the challenges being faced by the sector through a better understand and ascertain the growth path of the Retail
common platform. Issues ranging from cultural and social industry across the globe.
diversity across the globe, legal hurdles, infrastructural
bottlenecks, underinvestment in backend processes or the ever-
changing consumer behaviour are all addressed and discussed on
this platform.

3. MBA - Retail Management
The objective of the programme is to increase the managerial Communication skills, Retail Mathematics, Data analysis tools,
capacity of Retail Management professionals by means of Quantitative Modelling and Operations amongst others.
developing an understanding of the fundamental principles of
management as well as their applications in Indian/international To keep the course in compliance with the industry requirements,
retail context. MBA Retail Management has kept a balance between the
academic rigors of an MBA course along with the extensive
The fast changing retail environment demands that professionals training schedule to provide students a better exposure. To
acquire new skills, improve their efficiency, learn to compete and improvise more on this approach, a majority of the curriculum is
think out of the box. Today retailing does not only mean selling to taught by faculty members who have remarkable experience in
end consumer but it involves an in depth study of a number of International & Indian retail and related industries like
parameters like catchment analysis, location planning, logistic Infrastructure, FMCG, Consultancy and Information Technology,
and supply chain, visual merchandising which lead to customer thus providing students with better insights and requirements
satisfaction. Hence it touches various aspects of management vis- demanded by the industry.
á-vis Operations, Finance, Marketing, IT and Human Resource.
This requires an education that is intensive, comprehensive and The extensive four & half month summer Internship is a hallmark
closely linked to the retail business world. The need is to have a of this course which distinguishes it from other business
curriculum which has all the inherent features of a business programs. The students, from the very outset have been taught to
management program and involves pragmatic learning work hard and manage their time diligently, so as to cope up with
throughout the course. the ever-so-changing dynamic retail environment. Students not
only get the hands-on industry experience by working on a live
The programme is designed to provide the students a better project with retail support sectors such as Real State, Information
understanding of retail environment and to make them Technology, Consumer Electronics, Telecom and FMCG, but also
acquainted with various functions in the retailing business. gain better insights into macro aspects of the sector by working
Students are required to attend workshops related to with client or marketing organizations of the retailers.
87

4. MBA RETAIL MANAGEMENT
Course Structure
FIRST YEAR
TRIMESTER – I - The Foundation
AREA SUBJECT
BUSINESS POLICY Research Methodology
ECONOMICS Microeconomics For Managers
FINANCE Financial Analysis & Management
HUMAN RESOURCES & BEHAVIOURAL SCIENCES Individual & Group Behaviour in Organizations
MARKETING Marketing Management
Indian Retailing
Retail Issues Concept & Environment
OPERATIONS / QUANTITATIVE METHODS Decision Analysis
Operations Management
TRIMESTER – II - Breaking The Ceiling
AREA SUBJECT
ECONOMICS Macroeconomics
FINANCE Cost & Management Accounting
Finance in Retailing
MARKETING Services Marketing
Retail Shopper Behaviour
Distribution & Inventory Management
Buying & Merchandising
QUANTITATIVE METHODS Statistical Methods
SOCIAL ENTERPRISE CELL Corporate Social Responsibility
TRIMESTER – III - Testing waters in Marketing & Research
AREA SUBJECT
INFORMATION SYSTEMS Information Systems in Management
LAW Legal Aspect of Business – Retail Sector
MARKETING Retail Category Management
Retail Sales Techniques
International Retailing
Integrated Retail Communication
Qualitative & Quantitative Research in Marketing
OPERATIONS Retail SCM & Vendor Development
QUANTITATIVE METHODS Operations Research
88

5. MBA RETAIL MANAGEMENT
SECOND YEAR
TRIMESTER – IV – Information Superhighway
The extensive four & half month summer internship between April to September is a hallmark of this course which distinguishes it from
other business programs & in which student undergoes practical training in a modern retail format & work with marketing or retail
support sectors like FMCG/CD, Consultancy, Logistics, Real Estate & IT giving them insights into the macro aspects of the industry.
TRIMESTER – V – Pushing the Envelope
AREA SUBJECT
BUSINESS POLICY & STRATEGY Strategic Management for Retail Industry
FINANCE Strategic Cost Management
HUMAN RESOURCES & BEHAVIOURAL SCIENCES Essentials of Human Resources Management
MARKETING Location & Retail Geography Planning
Visual Merchandising
Mall Management
OPERATIONS & DECSION SCIENCES Logistics Management
TRIMESTER – VI – Fine Tuning
AREA SUBJECT
INFORMATION SYSTEMS Strategic Planning of Information Systems
MARKETING Customer Relationship Management
Virtual & Non Store Retailing
Retail Brand Management
OPERATIONS & DECISION SCIENCES Optimising Models
Managing Technology
VALUE ADDED AMMUNITION: HANDY TOOLS
COMPULSORY WORKSHOPS Workshop on Retail Mathematics
Workshop on Quantitative Modeling
89

6. MBA RETAIL MANAGEMENT
MBA Retail Management
BATCH PROFILE - II YEAR
BATCH STRENGTH 29
ACADEMIC BACKGROUND WORK EXPERIENCE
3 Years &
Above
3%
Commerce
39% Fresher
Engineering
34% 2 - 3 Years 41%
21%
Science 1 - 2 Years
10% 21%
Management Upto 1 Year
17% 14%
WORK EXPERIENCE SECTOR WISE SUMMER EXPERIENCE SECTOR WISE
Consultancy
Retail 10%
13% Others Others
IT 7%
20% 10%
Real Estate
7%
Logistics
6%
IT Manufacturing/
34% FMCG Industrial
13% 10%
Consumer
Durables
20%
CD Retail
10% 27%
Telecom
13%
* Unique feature: 4-5 months Summer Internship
90

7. MBA RETAIL MANAGEMENT
0-12 Months
ADITI BIHANI ANSHUL AGARWAL
24 Years 23 Years
BCOM BTECH (Bioinformatics)
Maharani's College, Jaipur Dr D.Y Patil Institute of Biotechnology and Bioinformatics,
Mumbai
TOTAL WORK EXP : FRESHER TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. CADBURY INDIA LTD 1. TATA TRENT
Finding the success of Must sell SKU strategy of Cadbury India Study the best practices of competitors in SCM on a
Ltd. national/International Level.
2. PANTALOON RETAIL (INDIA) LTD. 2. GALLUP CONSULTING
Customer and retail activation in Big Bazaar. Conducting market research of various companies
ANUJ KARWA GAURAV SURANA
23 Years 23 Years
BCOM BCOM
A. C College of Commerce, North Bengal University Commerce College, Rajasthan
TOTAL WORK EXP : FRESHER TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. PARLE AGRO PVT LTD 1. DONEAR INDUSTRIES LTD.
Marketing Strategy for Snack Food Business & Visibility To prepare strategies to increase market share in Suiting &
solutions for Beverages & Confectionery Shirting industry for Donear
2. GALLUP CONSULTING 2. GALLUP CONSULTING
Conducting market research of various companies Conducting market research of various companies
KHUSHBU SANGHVI KUMAR VIVEK
23 Years 23 Years
BCOM BE (Electronics & Telecommunication)
The Bhawanipur Gujrati Education Society, Kolkatta Maharashtra Academy of Engineering, Pune
TOTAL WORK EXP : FRESHER
TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP :
SUMMER INTERNSHIP : 1. DONEAR INDUSTRIES LTD.
1. SHOPPERS STOP INDIA Market research for 100% cotton yarn dyed shirting fabrics in
Customer and retail activation in Shoppers Stop normal & wrinkle free finish and WFC garments.
2. SHOPPERS STOP INDIA 2. TATA POWER COMPANY LTD.
Studying the loyalty programmes for Shoppers Stop To study the opportunities and benefits of implementing
SAP ERP.
MAYANK SANCHETI MOLSHREE GATTANI
23 Years 22 Years
BBA (Management Studies) BCOM
International Institute of Professional Studies, Indore Avadh Girls' Degree College, Lucknow
TOTAL WORK EXP : FRESHER
TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP :
1. DONEAR INDUSTRIES LTD. SUMMER INTERNSHIP :
To prepare strategies to increase market share in Suiting & 1. VIDEOCON INDUSTRIES LTD.
Shirting industry for Donear Strategic Analysis of Vending Machine Business
2. CENTRAL MALL, FUTURE GROUP 2. VIDEOCON INDUSTRIES LTD.
To study the aspects infuencing the operations & Visual Location Feasibility Analysis for installing food & beverage
Merchanding of products in the Mall. Vending Machine across Mumbai
91

8. MBA RETAIL MANAGEMENT
0-12 Months
NIDHI NAHATA PANKTI VORA
22 Years 23 Years
BBM (Marketing) BCOM (Financial Accouting & Auditing)
Christ College, Bangalore Narsee Monjee College, Mumbai
TOTAL WORK EXP : FRESHER TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. L'OREAL INDIA PVT LTD 1. L'OREAL INDIA PVT LTD
Developing strategies for skincare products in food retail chains. Effect of merchandising on off takes in general trade
2. PANTALOON RETAIL INDIA LTD. 2. PIDILITE INDUSTRIES LTD.
Develop Strategies to Improve Cashiering Process. a) Assessing the potental of PIL products in key accounts &
retail and strategies to improve market shares.
RAHUL GOYAL RAHUL RATHI
22 Years 22 Years
BCOM (Honours) BBA
St. Xaviers College, Kolkata S.P.B college Of Business Administration, Gujrat
TOTAL WORK EXP : FRESHER
TOTAL WORK EXP : FRESHER
SUMMER INTERNSHIP :
SUMMER INTERNSHIP : 1. DONEAR INDUSTRIES LTD.
1. APTECH LTD. Research project, Analyzing consumer behaviour on their
Business Development of Aptech N-Power shopping pattern
2. DONEAR INDUSTRIES LTD.
2. APTECH LTD. Research project, Analyzing consumer behaviour on their
Business Development of Aptech N-Power shopping pattern
VANDANA JALAN AMIKSHA MEHTA
24 Years 24 Years
BCOM (Honours) BCOM (Business Management)
Shri Shikshayatan College, Kolkata Mumbai University
TOTAL WORK EXP : 7 Months
TOTAL WORK EXP : FRESHER KIMAYA FASHIONS PVT LTD.
SUMMER INTERNSHIP :
SUMMER INTERNSHIP : 1. AMARA FASHIONS PVT. LTD
1. LG ELECTRONICS INDIA PVT. LTD. Improving & developing new practices for inventory
Market Analysis of LGEIL's Premium Products & Dealer management & merchandising.
Development 2. AMARA FASHIONS PVT. LTD
2. LG ELECTRONICS INDIA PVT. LTD. Improving & developing new practices for inventory
"Go-To-Market" Scheme Management and Implementation. management & merchandising.
DISHA MANWANI PINKESH SHAH
23 Years 24 Years
BCOM BTECH (Electronics & Communication)
Mithibai College, Mumbai Nirma Institute of Technology, Gujrat
TOTAL WORK EXP : 12 Months TOTAL WORK EXP : 12 Months
ZEMAX INDIA INC. INFOSYS TECHNOLOGIES LTD.
MARKETING EXECUTIVE
SUMMER INTERNSHIP :
SUMMER INTERNSHIP : 1. MILAGROW CONSULTING
1. ORIOS LTD. Multi Level Marketing & capacity building for Milagrow SME Portal
Acquiring Luxury Brands and High Profile Clients for Flora2000. 2. GINI & JONY LTD.
2. ORIOS LTD. Perspective of garment industry in terms of operations and
Acquiring Luxury Brands and Hi Profile Clients for Flora2000. marketing to end consumer.
92

9. MBA RETAIL MANAGEMENT
13-24 Months
VIKRAM BOTHRA ONITA BHAMBHWANI
24 Years 23 Years
BSC (Honours) BMS (Finance)
The Bhawanipur Gujrati Education Society, Kolkata Jai Hind College, Mumbai
TOTAL WORK EXP : 22 Months TOTAL WORK EXP : 23 Months
RELIANCE MONEY LTD. TATA STRATEGIC MANAGEMENT GROUP
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. PARLE AGRO PVT LTD 1. VIDEOCON INDUSTRIES LTD.
Marketing Strategy for Snack Food Business & Visibility Strategic Analysis of Vending Machine Retailing Business
solutions for Beverages & Confectionery 2. VIDEOCON INDUSTRIES LTD.
2. KNIGHT FRANK INDIA PVT LTD Location Feasibility Analysis for installing Food & Beverage
Catchment Analysis of BATA (Mumbai) & Marketing of Retail Vending Machines across Mumbai
Spaces in India.
TARU DHAWAN NILESH KUMAR
25 Years 24 Years
BTECH (Computer Science) BSC (Honours - Mathematics)
Babu Banarasi Das Institute of Engineering & Management, Gopalganj College, Gopalganj
Sitapur
TOTAL WORK EXP : 23 Months TOTAL WORK EXP : 24 Months
INFOSYS TECHNOLOGIES LTD. AUSTIN ORTHOPAEDICS
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. L'OREAL INDIA PVT LTD 1. HCL INFOSYSTEM LTD.
Luxury and Tele shopping Market study & sales promotion for pilot product of Solio Solar
2. L'OREAL INDIA PVT LTD charger.
Designing and launching teleshopping as a sales channel for 2. BERTLING INDIA
L'Oreal with Star TV To study the logistic system of Bertling India
SUKRIT THAREJA VATSAL PATWA
26 Years 24 Years
BE (Information Technology) BBM (Bachelor of Business Management)
Institute of Technology and Management, Gurgaon Sri Bhagawan Mahaveer Jain College, Bangalore
TOTAL WORK EXP : 24 Months
TATA CONSULTANCY SERVICES LTD. TOTAL WORK EXP : 24 Months
SUMMER INTERNSHIP : UNITED SALES AGENCY
1. RELIANCE RETAIL LTD.
Research on Customer Preferences, Understanding and SUMMER INTERNSHIP :
suggesting improvements in store operations, competition
1. SBI LIFE INSURANCE CO. PVT. LTD.
analysis
Study the scope of Mallassurance and Microfinance.
2. NESTLE INDIA LTD.
2. UNITED SALES AGENCY
To suggest improvements in merchandising, route to Market,
Customer Acquisition. Product Packaging. Study distribution
company structure & compare with competitors.
network.
VIRAT KHANNA RAKESH ARORA
23 Years 27 Years
BCOM BTECH (Information Technology)
Dayanand Anglo Vedic PG College, Kanpur Maharishi Markandeshwar Engg. College, Ambala
TOTAL WORK EXP : 24 Months TOTAL WORK EXP : 30 Months
VIRAT ENTERPRISES 3I INFOTECH LTD.
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. L'OREAL INDIA PVT LTD. 1. DONEAR INDUSTRIES LTD.
25-36 Months
Mapping feasibility of L'Oreal Paris and Garnier skincare Preparing strategy by analysing market potential for higher end
through pharmacy key accounts. suitings Fabrics.
2. L'OREAL INDIA PVT LTD 2. DONEAR INDUSTRIES LTD.
Feasibility study of Richesse (ammonia free) color, in the Preparing strategy by analysing market potential for higher end
professional salon division. suitings Fabrics .
93

10. MBA RETAIL MANAGEMENT
25-36 Months
ASHISH BANSAL TAHA HASAN
27 Years 27 Years
BE (Electronics) BE (Electronics & Communication)
Sanjeevani Educational Society's Engg. College, Kopargaon Truba Institute of Engg, Bhopal
TOTAL WORK EXP : 33 Months TOTAL WORK EXP : 34 Months
SASKEN RELIANCE COMMUNICATIONS LTD.
SUMMER INTERNSHIP :
1. TATA TRENT SUMMER INTERNSHIP :
Optimization of Supply Chain Management at Tata Trent after 1. L'OREAL INDIA PVT LTD
forming KPIs based on study of its competitors. Developing an activation Plan for Garnier Men across Modern
2. MAERSK LOGISTICS Retail Format
Re-negotiating terms with clients lost in past to get back their 2. PINSTORM TECHNOLOGIES PVT. LTD.
business & Cordinator for budgeting/estimation & Demand Assesment of Internet Services for specific group in
tender/pricing in South Asia region. Mumbai city
ANSHUL VYAS NIKHIL DOSHI
25 Years 26 Years
BE (Electronics) BE (Computer Science)
Rajiv Gandhi College of Engg. Research & Technology, College of Engg., Pandharpur
Chandrapur TOTAL WORK EXP : 36 Months
TOTAL WORK EXP : 35 Months Doshi Enterprises
SYNTEL INDIA LTD.
SUMMER INTERNSHIP : SUMMER INTERNSHIP :
1. MILAGROW CONSULTING 1. DONEAR INDUSTRIES LTD.
Multi Level Marketing & capacity building for Milagrow SME Preparing strategy by analysing market potential for higher end
Portal suitings Fabrics
2. GINI & JONY LTD. 2. DONEAR INDUSTRIES LTD.
Perspective of garment industry in terms of operations and Preparing strategy by analysing market potential for higher
marketing to end consumer. end suitings Fabrics.
VISHAL PRASAD SINHA
34 Years
BSC (Honours)
Bholaram Shivlal Khagaria College, Hazaribagh
TOTAL WORK EXP : 63 Months
ESSAR SHIPPING LTD.
SUMMER INTERNSHIP :
> 36 Months
1. GINGER HOTELS
Making the website the most important tool for marketing
2. GINGER HOTELS
Worked on database, using MIS for making business decisions
94