1. Content Design,
UI Architecture
and Mapping

2. Methods and conceptual considerations for multiscreen-ready
and channel-independent content management according to the
building block principle
Content Design,
UI Architecture
and Mapping
Introduction
Wolfram Nagel, SETU GmbH (Germany)
All rights reserved.

3. Wolfram Nagel
Head of UX Desgin (SETU GmbH)
Multiscreen / UI and UX
Author „Multiscreen UX Design“
Co-Initiator Design Methoden Finder
www.designmethodenfinder.de

4. SETU GmbH
Information Architecture
Product Data
Content Management
Intelligent Search
Process Optimization
Workflow Automation
SAP Integration
Internationalization

5. 1 | Multiscreen
2 | Bricks and modules
3 | Mapping

6. Multiscreen
World

7. http://www.huffingtonpost.ca/2013/06/10/tv-viewing-habits-canada-rogers-survey_n_3415721.html

8. We are a nation of
multiscreeners. Most of
media time today is spent in
front of a screen.
Google Study 2012
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

9. From „Multiscreen UX Design“ (www.msxbook.com/enbook → ISBN: 978-0128027295)
Multiscreen

10. Device / Screen
Context of Use
User
Strategies
and Examples
From „Multiscreen UX Design“ (www.msxbook.com/enbook → ISBN: 978-0128027295)

11. „The Future of Content Management“ (chapter 6) and „Content Design and UI Architecture“ (chapter 7)
in: Multiscreen UX Design, Morgan Kaufmann (www.multiscreen-ux-design.com)

12. Selection of target channels, devices and touchpoints
Example „New York Times“ article

13. Selection of target channels, devices and touchpoints
Example „New York Times“ article
Instapaper
Website
(Smartphone)
E-Mail
(Sharing)
Facebook
(Sharing)
Facebook
(Timeline)
Twitter
(Sharing)
Twitter
(with Summary)
Twitter
(Tweet only)
Smartwatch
(Push Notification)
Smartphone
WhatsApp
(News-Abo)
iPhone App
Desktop
(Website)
Tablet
(Video Content)

15. Touchpoints
foreign
Instapaper Facebook (Desktop)Browser (Safari / iOS)
own
iPhone App

16. channel-independent and
consistent content
1) Central hub for content
2) Central system for definition of UI elements
3) APIs
4) Workflows and rules
Requirements for content that can be published consistently in various channels.

17. User
Content
Rules UI
Interfaces (API)
Four core areas (+ the user, of course)

18. Design from the Content out.
Stephen Hay
http://bradfrost.com/blog/mobile/bdconf-stephen-hay-presents-responsive-design-workflow/

19. Bricks and
Modules

20. Source: LEGO® bricks: http://cache.lego.com/r/www/r/aboutus/-/media/about%20us/media%20assets%20library/products/lego%20bricks/720_lego_bricksloose.jpg?l.r2=-1799651218
LEGO Bricks

22. You cannot create
good experiences
without knowing your
content structure.
Mark Boulton
http://www.markboulton.co.uk/journal/structure-first-content-always

26. Bricks → bumper bar → driving cab → truck → fire truck or police truck or ...

27. Bricks → bumper bar → driving cab → truck → fire truck or police truck or ...
brick

28. Bricks → bumper bar → driving cab → truck → fire truck or police truck or ...
componentbrick

29. Bricks → bumper bar → driving cab → truck → fire truck or police truck or ...
componentbrick segment

30. Bricks → bumper bar → driving cab → truck → fire truck or police truck or ...
componentbrick segment TYPE object

31. Colorcodes AND Terms
brick type / templatebrick group
shape / variation

32. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
Building block principle
brick typebrick group

33. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
Building block principle
brick type
target system
brick group

34. brick component segment type object
Atomic Design
Source: Brad Frost, http://bradfrost.com/blog/post/atomic-web-design
brick UI typebrick group

35. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
brick

36. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
component

37. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
SEGMENT

38. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
TYPe

39. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
SEGMENT
component
brick
TYPe

40. instance of type
(concrete specific
web page)

41. brick
component SEGMENT TYPe

42. Source: Brad Frost, http://atomicdesign.bradfrost.com/chapter-2/#atomic-design-is-for-user-interfaces
brick brick group UI type

45. Content type „Recipe“

46. name of recipe
name of recipe
footnote
softlink
instruction
image
author
recipe information
ingredients
category
Content type „Recipe“

47. Content model
xxx
name (1 day ticket)
price
date of purchase
[...]
TICKET (TYPE)
title
date
description
[...]
EVENT
title
date
body
[...]
NEWS ITEM
name
photo
biography
URL
company
[...]
SPEAKER
name (e.g. usability)
description
time
[...]
SESSION
title
abstract
description
start time
duration
[...]
PRESENTATION
name
address
URL
[...]
VENUE
held at
featured in
valid for about
featured in presented by
Own illustration (source: Jonathan Kahn, http://alistapart.com/article/strategic-content-management)

48. Content model
Correlation of content types
Own illustration (source: Jonathan Kahn, http://alistapart.com/article/strategic-content-management)
name (1 day ticket)
price
date of purchase
[...]
TICKET (TYPE)
title
date
description
[...]
EVENT
title
date
body
[...]
NEWS ITEM
name
photo
biography
URL
company
[...]
SPEAKER
name (e.g. usability)
description
time
[...]
SESSION
title
abstract
description
start time
duration
[...]
PRESENTATION
name
address
URL
[...]
VENUE
held at
featured in
valid for about
featured in presented by
title
abstract
description
start time
duration
max. attendee
prior knowledge
[...]
WORKSHOP
variation of
content type
content type
brick
group
shape

49. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
Building block principle

50. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
correlation
Building block principle
brick Brick group type
target system

51. the Content model defines
the UI Modell
Content model / content type
↓
Content elements !
↓
Back-end UI (form elements)
↓
Front-end UI (wireframe)

52. The essence of
content design is to
create units of content that
can address diverse needs
successfully.
Michael Andrews
http://storyneedle.com/what-is-content-design/

53. Content and
UI Mapping

54. Content flow
Source: „Die Zukunft von Content (Management)“ / www.msxbook.com/ngixup14

55. Content flow
(three-step)
Input manage Output
various sources various channelsContent Hub
1 2 3

56. Content flow
(three-step)
content structure mapping
Content from any source is mapped to
defined content structure.
1 2 3
Input manage Output
various sources various channelsContent Hub

57. Content flow
(three-step)
UI MAPPING
Structured content is mapped
for presentation in various target
channels.
content structure mapping
Content from any source is mapped to
defined content structure.
1 2 3
Input manage Output
various sources various channelsContent Hub

58. https://twitter.com/sorenmalling/status/691388259377745920

59. Content Structure Mapping
(in the centralized content hub / exemplified)
Title / Headline
Short text
Long text*
Image
Date
Author
Document
E-Mail
subject
-
mailtext
attachment
mailing date
sender
attachment
Evernote
title of notice
-
notice text
integrated
last date of change
originator
reference
Twitter
-
tweet text
linked content
attached
date of tweet
account
linked file
Facebook
-
text of post
linked content
attached
date of post
account
linked file
Content elements can be generated via variable input channels (each channel quasi serves as CMS)
*Semantic structuring (e.g. H1, bold, quote, listing, etc.) is adopted.

60. Content Structure Mapping
(in the centralized content hub / exemplified)
E-Mail
subject
-
mailtext
attachment
mailing date
sender
attachment
Evernote
title of notice
-
notice text
integrated
last date of change
originator
reference
Twitter
-
tweet text
linked content
attached
date of tweet
account
linked file
Facebook
-
text of post
linked content
attached
date of post
account
linked file
Article
Title / Headline
Short text
Long text
Image
Date
Author
Document

61. title
image (with caption, originator)
dateauthor(s)
short textlong text
Content structure
Title / Headline
Short text
Long text
Image
Date
Author

62. Preconditions
› Input independent from outpout (UI) and styling
› Central content hub
› Structure of content type defines back-end form
› Content structure preview in the back-end
› Preview comparable with a „content (reference) wireframe“
› Order and presentation in the target system (client)
› Correlation of content and presentation
› Mapping between content and presentation

63. Mapping options
A) One content → different presentation
B) Different content → identical presentation
C) One content → identical presentation
D) Different content → different presentation

65. LARGE Medium
Small
Correlation and Mapping
(One content → different presentation)

66. Content type (events)
Category
Image
Title
Subtitle
Date
Location
Description

68. LARGE Medium
Small

69. LARGE Medium
Small

70. Content bricks
Category | Image | Title | Subtitle | Date | Location | Description
Teaser Large
Large image | Title | 4x Short text
Teaser Medium
Small image | Title | 5x Short text
Teaser Small
No image | Title | 4x Short text
Content type (events)
Different presentation
LARGE
Medium
Small

71. Content bricks
Category | Image | Title | Subtitle | Date | Location | Description
Content type (events)
LARGE
Medium
Small

72. LARGE
Medium
Small
Content bricks
Category | Image | Title | Subtitle | Date | Location | Description
Content type (events)
Correlation and Mapping
(Same Content → Different presentation)

73. Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Content type (events)
Content type (events)
Content type (events)
Small
LARGE
Medium

74. LARGE
Medium
Small
Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Bricks
Category | Image | Title | Subtitle | Date | Location | Description
Content type (events)
Content type (events)
Content type (events)
Content bricks UI bricksMapping

75. Correlation and Mapping
(Different content → Same presentation)
Article
Headline, Date, Abstract, Category, Image, Author, ...
Teaser (Article)
Event
Title, Date, Location, Category, Image, Time, Admission, ...
Teaser (Event)
Generic structure
Main text, Short text (3x), Image
Teaser component (generic)
Different content types
Identical presentation
Content type „events“
Title
Date
Location
Category
Image
Time
Admission
Content type „article“
Headline
Date
Abstract
Category
Image
Author
...
Generic structure
Main text
Short text
Short text
Short text
Image

76. Correlation and Mapping
(Different content → Same presentation)
Article
Headline, Date, Abstract, Category, Image, Author, ...
Teaser (Article)
Event
Title, Date, Location, Category, Image, Time, Admission, ...
Teaser (Event)
Generic structure
Main text, Short text (3x), Image
Teaser component (generic)
Different content types
Identical presentation

77. Correlation and Mapping
(Different content → same presentation)
Article
Headline, Date, Abstract, Category, Image, Author, ...
Teaser (Article)
Event
Title, Date, Location, Category, Image, Time, Admission, ...
Teaser (Event)
Generic structure
Main text, Short text (3x), Image
Teaser component (generic)
Different content types
Identical presentation

78. Correlation and Mapping
(Different content → same presentation)
Teaser (Article)Teaser (Event) Teaser component (generic)
Identical presentation Identical presentation
Article
Headline, Date, Abstract, Category, Image, Author, ...
Event
Title, Date, Location, Category, Image, Time, Admission, ...
Generic structure
Main text, Short text (3x), Image
Different content types

79. Article
Headline, Date, Abstract, Category, Image, Author, ...
Event
Title, Date, Location, Category, Image, Time, Admission, ...
Generic structure
Main text, Short text (3x), Image
Different content types
Correlation and Mapping
(Different content → same presentation)
Teaser (Article)Teaser (Event) Teaser component (generic)
Identical presentation
Content type „events“
Titel
Termin
Location
Rubrik
Bild
Uhrzeit
Eintritt
Content type „article“
Headline
Datum
Abstract
Rubrik
Bild
Author
...
Generic structure
Haupttext
Kurztext
Kurztext
Kurztext
Bild

81. Processes
and Tools

82. Methods and process models
› Content Modeling
› Atomic Design
› Object orientation
› Content and Display Patterns
› Five-step building block principle
Methods, concepts and strategies with a modulare approach. Explanations and sources via www.msxbook.com/CUIMUP16txt

83. Rough overview. Process depends on project. Phases may overlap, parallel, or change.
› User / Target group / Context
› Recognize topic / Taxonomy
› Output channels and devices
› Content inventory / content design
› Content gathering (systems, users, sources)
› Workflows and interfaces (API)
› UI models / Living styleguide
› Interaction / Prototyping
› Visual design and development
Methodical approch

84. ITERATION
Rough overview. Process depends on project. Phases may overlap, parallel, or change.
› User / Target group / Context
› Recognize topic / Taxonomy
› Output channels and devices
› Content inventory / content design
› Content gathering (systems, users, sources)
› Workflows and interfaces (API)
› UI models / Living styleguide
› Interaction / Prototyping
› Visual design and development
Methodical approch

85. ITERATION
Rough overview. Process depends on project. Phases may overlap, parallel, or change.
› User / Target group / Context
› Recognize topic / Taxonomy
› Output channels and devices
› Content inventory / content design
› Content gathering (systems, users, sources)
› Workflows and interfaces (API))
› UI models / Living styleguide
› Interaction / Prototyping
› Visual design and development
Methodical approch

86. Mapping Process
› Content Analysis
› Content types and content model
› Shapes
› Target system / channels / devices / screens
› User Interface
› Content UI Mapping
Focus on content, UI and mapping. Details and checklists via www.msxbook.com/en/pjwflw and www.msxbook.com/en/pjphclde

87. Book
Smartphone
Dress
LEGO
Shoe
Television

88. Article description
Image
Long description
Author
Price
Product page of a book on Amazon
Five exemplary bricks are highlighted: Image, Article description, Author, Price, Long description

89. component / Element
Article description
Article description (detail)
Long description
Special information
Image(s)
Edition
Publication date
Reading excerpt (Look inside)
Translator
Audio sample (audio)
From / Author / Manufacturer
Brand label
Provider
Prime / Delivery
Rating
Recensions
Variations
Format / Size
Price
Recommended retail price
Book
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Television
X
X
X
X
X
X
X
X
X
X
X
X
Smartphone
X
X
X
X
X
X
X
X
X
X
LEGO
X
X
X
X
X
X
X
X
X
X
Shoes
X
X
X
X
X
X
X
X
X
X
Dress
X
X
X
X
X
X
X
X
X
X
X
Cup
X
X
X
X
X
X
X
X
X
Content Type „Product“ and Shapes

90. component / Element
Article description
Article description (detail)
Long description
Special information
Image(s)
Edition
Publication date
Reading excerpt (Look inside)
Translator
Audio sample (audio)
From / Author / Manufacturer
Brand label
Provider
Prime / Delivery
Rating
Recensions
Variations
Format / Size
Price
Recommended retail price
Book
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Television
X
X
X
X
X
X
X
X
X
X
X
X
Smartphone
X
X
X
X
X
X
X
X
X
X
LEGO
X
X
X
X
X
X
X
X
X
X
Shoes
X
X
X
X
X
X
X
X
X
X
Dress
X
X
X
X
X
X
X
X
X
X
X
Cup
X
X
X
X
X
X
X
X
X
Brick group
Master data
Book specifiations
Provider and Manufacturer
User Generated Content
Dimensions and prices
Content Type „Product“ and Shapes

91. component / Element
Article description
Article description (detail)
Long description
Special information
Image(s)
Edition
Publication date
Reading excerpt (Look inside)
Translator
Audio sample (audio)
From / Author / Manufacturer
Brand label
Provider
Prime / Delivery
Rating
Recensions
Variations
Format / Size
Price
Recommended retail price
Book
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Television
X
X
X
X
X
X
X
X
X
X
X
X
Smartphone
X
X
X
X
X
X
X
X
X
X
LEGO
X
X
X
X
X
X
X
X
X
X
Shoes
X
X
X
X
X
X
X
X
X
X
Dress
X
X
X
X
X
X
X
X
X
X
X
Cup
X
X
X
X
X
X
X
X
X
Brick group
Brick
Brick group
Master data
Book specifiations
Provider and Manufacturer
User Generated Content
Dimensions and prices
ShapesContent type PRODUCT
Content Type „Product“ and Shapes

92. component / Element
Article description
Article description (detail)
Long description
Special information
Image(s)
Edition
Publication date
Reading excerpt (Look inside)
Translator
Audio sample (audio)
From / Author / Manufacturer
Brand label
Provider
Prime / Delivery
Rating
Recensions
Variations
Format / Size
Price
Recommended retail price
Television
X
X
X
X
X
X
X
X
X
X
X
X
Smartphone
X
X
X
X
X
X
X
X
X
X
LEGO
X
X
X
X
X
X
X
X
X
X
Shoes
X
X
X
X
X
X
X
X
X
X
Dress
X
X
X
X
X
X
X
X
X
X
X
Cup
X
X
X
X
X
X
X
X
X
Brick group
Master data
Book specifiations
Provider and Manufacturer
User Generated Content
Dimensions and prices
Content type: Amazon product › Shape: Book › Brick group: Dimensions and prices › Brick: Price | Value: 29,- EUR
Brick
Brick group
Shapes
Book
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Content type PRODUCT
Content Type „Product“ and Shapes

93. Content model
name (1 day ticket)
price
date of purchase
[...]
TICKET (TYPE)
title
date
description
[...]
EVENT
title
date
body
[...]
NEWS ITEM
name
photo
biography
URL
company
[...]
SPEAKER
name (e.g. usability)
description
time
[...]
SESSION
title
abstract
description
start time
duration
[...]
PRESENTATION
name
address
URL
[...]
VENUE
held at
featured in
valid for about
featured in presented by
title
abstract
description
start time
duration
max. attendee
prior knowledge
[...]
WORKSHOP
variation of
Content type
Content type
brick
Correlation of content types
Group
Shape

94. component / Element
Title
Date
Description
Short description
...
...
...
...
...
...
...
Location
...
...
URL
...
...
...
...
...
Event
X
X
X
X
X
X
Venue
X
X
X
X
X
X
X
X
X
Ticket
X
X
X
X
News Item
X
X
X
X
X
X
X
Session
X
X
X
X
X
X
X
X
X
Presentation
X
X
X
X
X
X
X
X
X
X
Content types for „event“
Workshop
X
X
X
X
X
X
X
X
X
Speaker
X
X
X
X
X
X
X
X
X
Content type Variation

95. component / Element
Headline
Short text
Long text (main text)
Alternative short text
Twitter / teaser text (140 char)
Description / explanation
Logo
Main image
Image gallery
Alternative image
Original image
Video
Audio
Document
Creation date
Last change(s)
Author
Sources
Direct link
News-ID
Web
X
X
X
X
X
X
X
X
X
X
X
X
App
X
X
X
X
X
X
X
X
X
X
X
X
X
Smartwatch
X
X
X
X
X
TV
X
X
X
X
X
X
X
X
X
X
E-Mail
X
X
X
X
X
X
X
Twitter
X
X
X
X
X
X
X
Facebook
X
X
X
X
X
X
X
X
Target systems for „NYT news“
Brick group
Text
Media
Metadata

96. component / Element
Headline
Short text
Long text (main text)
Alternative short text
Twitter / teaser text (140 char)
Description / explanation
Logo
Main image
Image gallery
Alternative image
Original image
Video
Audio
Document
Creation date
Last change(s)
Author
Sources
Direct link
News-ID
Web
X
X
X
X
X
X
X
X
X
X
X
X
App
X
X
X
X
X
X
X
X
X
X
X
X
X
Smartwatch
X
X
X
X
X
TV
X
X
X
X
X
X
X
X
X
X
E-Mail
X
X
X
X
X
X
X
Twitter
X
X
X
X
X
X
X
Facebook
X
X
X
X
X
X
X
X
Target systems for „NYT news“
Brick group
Text
Media
Metadata
Brick
Brick group
Content type Target systems

97. component / Element
Headline
Short text
Long text (main text)
Alternative short text
Twitter / teaser text (140 char)
Description / explanation
Logo
Main image
Image gallery
Alternative image
Original image
Video
Audio
Document
Creation date
Last change(s)
Author
Sources
Direct link
News-ID
Web
X
X
X
X
X
X
X
X
X
X
X
X
App
X
X
X
X
X
X
X
X
X
X
X
X
X
Smartwatch
X
X
X
X
X
TV
X
X
X
X
X
X
X
X
X
X
E-Mail
X
X
X
X
X
X
X
Twitter
X
X
X
X
X
X
X
Facebook
X
X
X
X
X
X
X
X
Target systems for „NYT news“
Brick group
Text
Media
Metadata
brick
Brick group
Content type Target systems

98. The essence of
content design is to
create units of content that
can address diverse needs
successfully.
Michael Andrews
http://storyneedle.com/what-is-content-design/

99. Article-Headline
Building block principle Example-ID: CT001.SH001.BG001.BR001
„HTML-Marker“ or identifier for mapping the individual content brick
to the target system-template (Content → UI)
Article › BreakingNews › Text › Headline
Content type: Article ›
Shape: BreakingNews ›
Brick group: Text ›
Brick: Headline

100. SETU 3.0: Content Modeling Software according to the building block principle (Demo moodscreen)
→ www.setusoft.de

101. IngRedients

102. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
Building block principle
brick brick group type
target system
correlation

103. component / Element
Article description
Article description (detail)
Long description
Special information
Image(s)
Edition
Publication date
Reading excerpt (Look inside)
Translator
Audio sample (audio)
From / Author / Manufacturer
Brand label
Provider
Prime / Delivery
Rating
Recensions
Variations
Format / Size
Price
Recommended retail price
Book
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Television
X
X
X
X
X
X
X
X
X
X
X
X
Smartphone
X
X
X
X
X
X
X
X
X
X
LEGO
X
X
X
X
X
X
X
X
X
X
Shoes
X
X
X
X
X
X
X
X
X
X
Dress
X
X
X
X
X
X
X
X
X
X
X
Cup
X
X
X
X
X
X
X
X
X
Brick group
Master data
Book specifiations
Provider and Manufacturer
User Generated Content
Dimensions and prices
Content type
Brick
Brick group
Content type Shapes

104. Content model
name (1 day ticket)
price
date of purchase
[...]
TICKET (TYPE)
title
date
description
[...]
EVENT
title
date
body
[...]
NEWS ITEM
name
photo
biography
URL
company
[...]
SPEAKER
name (e.g. usability)
description
time
[...]
SESSION
title
abstract
description
start time
duration
[...]
PRESENTATION
name
address
URL
[...]
VENUE
held at
featured in
valid for about
featured in presented by
title
abstract
description
start time
duration
max. attendee
prior knowledge
[...]
WORKSHOP
variation of
Content type
Content type
Brick
Correlation of content types
Group
Shape

105. Target systems

106. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
UI Templates

107. Content flow
(three-step)
UI MAPPING
Structured content is mapped
for presentation in various target
channels.
content structure mapping
Content from any source is mapped to
defined content structure.
1 2 3
Input manage Output
various sources various channelsContent Hub

108. Mapping

109. Outlook

110. › Standard body copy (text)
› List
› Table
› Chart / Figure / Infographic
› Interactive / application
› ...
Visual presentation of content
Way of presentation is based on basis of decision: such as target system, context of use, meta information, as well as different information
about the user (profile, previous behaviour, previous knowledge, interests, intention, motives, needs)

111. A user interface is not only visual!
Input, output and interaction also via:
› Audio / speech
› Haptics / tangency
› Temperature
› Text only
› ...
Graphical User Interface

112. Information is
translatet into speech.
Apple CarPlay and Siri
Courtesy of Zac Hall (9to5mac) and Ted Kritsonis (mobilesyrup)
https://9to5mac.com/2015/09/22/ios-9-carplay-walkthrough / http://mobilesyrup.com/2015/10/19/apple-carplay-review/

113. Information is outputted
as temperature.
brick
Tado Smart-Thermostat
Heating control via smarthpone app or browser

114. Information is „just“
interchanged by words.
Conversational User Interfaces and Chatbots
Speech recognition and processing /
Communication via automatic and personal chats

115. Thought:
That in the future information can be coherently
outputted on any imaginable channel, you must also
consider the Internet of Things and all other shapes of
interfaces when thinking about UI libraries, styleguides,
content models and mapping.

116. Thought:
That in the future information can be coherently
outputted on any imaginable channel, you must also
consider the tbd and all other shapes of
interfaces when thinking about UI styleguides, content
models and mapping.

117. roundup
› Central hub for content
› Central system for UI definitions
› Content and UI according to the brick building system
› Correlation and mapping
› Consider future UIs
› Combine proven methods
› Support processes using software
› Automation

118. Multiscreen Books
Multiscreen UX Design (2015)
Publisher: Morgan Kaufmann
ISBN: 978-0128027295
Multiscreen Experience Design (2013)
Publsiher: digiparden (SETU GmbH)
ISBN: 978-3-9815872-0-3
www.multiscreen-ux-design.com

119. Thank you!
Slides: msxbook.com/CDUIM
Article: msxbook.com/CDUIMtxt
E-mail: wolfram.nagel@setusoft.de
Twitter: @wolframnagel
Website: wolframnagel.com
SETU: setusoft.de