Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
14. Top 7 Sales Books
• Dale Carnegie – How to Win Friends &
Influence People
• Keith Ferrazzi – Never Eat Alone
• Jill Konrath – Selling to Big Companies
• Steve Marx – Close Like The Pros
• Jeffrey Gitomer – The Little Red Book of
Selling
• Sam Richter – Take the Cold Out of Cold
Calling
• Ken Blanchard – Raving Fans
16. Articles on Marsdd.com
Sales Links
Buyer response modes http://www.marsdd.com/entrepreneurs-toolkit/articles/Buyer-response-modes
Booking a sales call http://www.marsdd.com/entrepreneurs-toolkit/articles/Booking-a-sales-call
The characteristics of a B2B technology http://www.marsdd.com/entrepreneurs-toolkit/articles/Characteristics-of-a-B2B-
sale technology-sale
Conducting a sales call http://www.marsdd.com/entrepreneurs-toolkit/articles/Conducting-a-sales-call
http://www.marsdd.com/entrepreneurs-toolkit/articles/Identifying-sales-risks-and-
Identifying sales risks and problems problems
http://www.marsdd.com/entrepreneurs-toolkit/articles/Mapping-buyer-response-
Mapping buyer response modes modes
Preparing for a sales call http://www.marsdd.com/entrepreneurs-toolkit/articles/Preparing-for-a-sales-call
Stakeholder management in technology http://www.marsdd.com/entrepreneurs-toolkit/articles/Stakeholder-management-in-
sales technology-sales
Sales 101: The role of selling in a start- http://www.marsdd.com/entrepreneurs-toolkit/articles/Sales-101-The-role-of-selling-
up in-a-start-up
Sales tactics for dealing with sales risks http://www.marsdd.com/entrepreneurs-toolkit/articles/Sales-tactics-for-dealing-with-
and problems sales-risks-and-problems.html
http://www.marsdd.com/entrepreneurs-toolkit/articles/Stakeholder-management-
Stakeholder management chart chart.html
Sales call talk track http://www.marsdd.com/entrepreneurs-toolkit/articles/Sales-call-talk-track
Closing a sale http://www.marsdd.com/entrepreneurs-toolkit/articles/Closing-a-sale
http://www.marsdd.com/entrepreneurs-toolkit/articles/Communicating-technology-
Communicating technology innovations innovations
Following up a sales call http://www.marsdd.com/entrepreneurs-toolkit/articles/Following-up-a-sales-call
http://www.marsdd.com/entrepreneurs-toolkit/articles/Managing-and-analyzing-sales-
Managing and analyzing sales metrics metrics
Sales metrics http://www.marsdd.com/entrepreneurs-toolkit/articles/Sales-metrics
Stages of the sales funnel http://www.marsdd.com/entrepreneurs-toolkit/articles/Stages-of-the-sales-funnel
Thought leadership http://www.marsdd.com/entrepreneurs-toolkit/articles/Thought-leadership