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Demonstrate values
You can create
invoice directly
Slimvoice - users able to use the product on the landing page
ReafïŹrming Freedom
User feel the sense of control over when they can pay
Use Urgency
Countdown create the urgency not to wait
Use Social Proof
Easy to reach Call to action
User do not need to scroll or lookup for the buy button
Show how it works for speciïŹc target market
Illustration shows examples of targeted users
Show beneïŹts on Call to Action
pancakeapp.com
Reminding users why it’s worth it
Sell beneïŹts not features
Use anchoring
Stirring curiosity
Give free chapters to demonstrate values
Interactive Pricing
Mailchimp - users able to insert any number of subscribers, therefore decrease call supports
Help buyers make decision
Audible - The most expensive items are automatically preselected to be paid.
Amazon - Displays other product compatibility with your purchased product from your Amazon purchase history.
Give suggestion from past purchases
Help buyers make decision even faster
Amazon.com - Shows the most helpful favourable review and the most helpful critical review on top so user
able to make decision faster
Demonstrate values and help buyers make faster decisions

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