Table19's Fresh Thinking session on The Future of TV. Discussing 5 Key Trends

1. THE FUTURE OF TV
JOY AYLES – JUNIOR PLANNER

2. OUR
INTRODUCTION 5 TRENDS
PREDICTIONS

3. WHAT IS THE FUTURE?
DISCLAIMER
THIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIES
BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH
TV IS CHANGING.

4. POSSIBILITY
WHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED
FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN
OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?

5. THERE ARE 5 KEY TRENDS. 5
STARTING WITH TODAY AND
ENDING UP INTO THE FUTURE.
4
3
2
1

6. 1. TODAY’S TECHNOLOGY

7. PAUSE, PLAY, REWIND, RECORD, INSTANT
ALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK
ABOUT THEM AND HOW QUICKLY TV HAS CHANGED

8. INTERNET ENABLED TVS
ARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .

9. WITH INTERNET ENABLED TVS, COME
TV APPS

10. 3D TV
CAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN
2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?

11. INTERNET
APPS
3D
INSTANT
1. TODAY’S TECHNOLOGY

12. 2. SOCIAL

13. SOCIAL MEDIA
HAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST
TWEETING ABOUT IT, TO UPDATING OUR STATUSES.
APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.

14. IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT
DIFFERENT SOCIAL EXPERIENCES
SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS
THE WORLD FROM YOUR TV.

15. SOCIAL MEDIA
EXPERIENCE
2. SOCIAL

16. 3. PERSONALISATION

17. YOUR TV IS GOING TO KNOW YOU
DATA

18. COLLECTING ALL THE DATA FROM YOUR
ONLINE ACTIVITY
DATA

19. YOUR TV WILL BE ABLE TO TAYLOR
PROGRAMMES TO YOU
DATA

20. YOU ARE THE CONTROLLER
CONTROL

21. FACE, VOICE, AND EMOTIONAL
RECOGNITION

22. FACE
ANDROID ALLOWS YOU TO
UNLOCK YOUR PHONE WITH
YOUR FACE.
IMAGINE TVS THAT RECOGNISE
WHICH MEMBER OF YOUR
FAMILY IS SITTING DOWN IN
FRONT OF IT AND CAN TAYLOR
CONTENT TO THEM.
RECOGNITION

23. VOICE
IPHONE’S SIRI USES VOICE
RECOGNITION, ALLOWING YOU
TO TRIGGER PHONE FUNCTIONS
AND APPLICATIONS
HANDS-FREE
WE WILL NO LONGER NEED
REMOTE CONTROLS BUT WILL
BE ABLE TO JUST TALK AND
CHANGE THE CHANNEL!
RECOGNITION

24. EMOTIONAL
SAMSUNG ARE CURRENTLY
RESEARCHING EMOTIONAL
RECOGNITION
THEY’RE LOOKING INTO
WHETHER THEY CAN DELIVER
CONTENT TO FIT OR EVEN LIFT
YOUR MOOD
RECOGNITION

25. DATA
CONTROL
RECOGNITION
3. PERSONALISATION

26. 4. SCREENS & SURFACE

27. MULTIPLE SCREENS
MORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV
WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE
INFORMATION ABOUT THE SHOW WE ARE WATCHING.

28. EVERYTHING IS BIGGER
SCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY

29. ANY SURFACE WILL BE A SCREEN
WALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY
WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)

30. CONTENT IS MOVING
FROM ONE SCREEN TO ANOTHER
APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD
COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.

31. SCREENS WILL BECOME TACTILE
YOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND
ECOMMERCE WILL HAVE AN EXTRA DIMENSION
CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES

32. SECOND SCREENS
BIGGER
ANY SURFACE
THINGS WILL MOVE
TOUCH
4. SCREENS & SURFACE

33. 5. EXPERIENCE AND INTERACTION

34. SEAMLESS INTERFACE
THE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO
ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY

35. IT WILL FOLLOW YOU
WITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME
AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE
VIEWING.

36. CONVERGENCE – E.G. SHOPPING

37. CONVERGENCE – E.G. SHOPPING
ECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING
JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING
DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE
IN PRODUCT PLACEMENT MORE THAN EVER.

38. SEAMLESS
FOLLOW YOU
INSTANT
CONVERGENCE
5. EXPERIENCE AND INTERACTION

39. IN SUMMARY...
WHAT IS THE FUTURE OF TV?

40. TRENDS
INTERNET
ENABLED 3D APPS
TECHNOLOGY INSTANT
AND
INNOVATION

41. TRENDS
SOCIAL
EXPERIENCE
MEDIA
SOCIAL
TECHNOLOGY
AND
INNOVATION

42. TRENDS
DATA RECOGNITION
PERSONALISATION
CONTROL
SOCIAL
TECHNOLOGY
AND
INNOVATION

43. TRENDS SECOND
SCREEN BIG TOUCH
SURFACE
SCREENS AND
SURFACE
MOVE
PERSONALISATION
SOCIAL
TECHNOLOGY
AND
INNOVATION

44. FOLLOW
INSTANT
TRENDS
YOU
EXPERIENCE
CONVERGANCE
SCREENS AND
SURFACE SEAMLESS
PERSONALISATION
SOCIAL
TECHNOLOGY
AND
INNOVATION

45. TRENDS EXPERIENCE
SCREENS AND
SURFACE
PERSONALISATION
SOCIAL
TECHNOLOGY
AND
INNOVATION

46. THE REBIRTH OF THE TV INDUSTRY
LIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF
THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE-
THINK THEIR MODELS AND THEIR APPROACH.
“We need to start thinking like tech companies.” HBO
“We need to become brilliant aggregators of
content.” HBO
“The best way to predict the future, is to invent it.”
Alan Kay

47. WHAT’S OUR VISION?
TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD
BE IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.

48. THESE WERE OUR PREDICTIONS

49. HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS
CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO
ESCAPE
IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF
ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.

50. THANK YOU
JOY AYLES – JUNIOR PLANNER

51. IMAGE/VIDEO REFERENCES
..................................................................................................................................................................................................
1 - http://www.backofthecerealbox.com/2012/07/you-really-have-to-see-it-on-big-screen.html
2 - http://www.virginmedia.com/tvradio/christmas-tv/favourite-christmas-specials-to-rewatch.php?ssid=93 -
http://www.impassionedcinema.com/trilogy-thursday-future/
4 - http://youtube.googleapis.com/v/NwVBzx0LMNQ or http://www.youtube.com/watch?v=NwVBzx0LMNQ
5 - http://io9.com/5930098/how-soon-before-the-police-can-predict-crimes-before-they-happen
7 - http://www.emob.fr/dotclear/wall-e-bande-annonce-trailer-robot-disney-pixar-walle-1626
8 - http://www.bbc.co.uk/iplayer/ https://signup.netflix.com/ http://www.hdtvuk.tv/assets_c/2009/03/sky-plus-new-tv-guide-
planner-
81370.html http://www.channel4.com/programmes/4od http://www.telegraph.co.uk/technology/news/8174328/Virgin-
Medias-TiVo-aims-to-bring-content-discovery-to-TV.html
9/ 10 - http://www.worldtvpc.com/blog/streaming-internet-movies-direct-tv-bluray-connected-tv/
11 - http://airwavenews.blogspot.co.uk/2010_05_01_archive.html
13 - http://cinema-punch.com/2011/09/08/midnight-movie-ferris-buellers-day-off-review/
14 - http://zeebox.com/uk/
15 - http://www.audiomap.de/news/skypen-mit-samsungs-tv-geraten/hifi-heimkino/
17 - http://www.filmjunk.com/2010/08/19/quantum-leap-the-movie/
18 - http://wherethelongtailends.com/electric-dreams/
20 - http://www.clickege.net/2012/04/whats-on-tv-tonight-saturday.html
21 - https://dailypop.wordpress.com/category/doctor-who/doctor-who-3rd-doctor/
22 - http://www.youtube.com/watch?v=_d6KuiuteIA
23 - http://www.freetimelinecovers.org/timeline-cover/hal-9000-eye/
24 - http://www.cnwintech.com/tech-news/google-launches-android-4-0-ice-cream-sandwich/
25 - http://www.cultofmac.com/156416/87-of-iphone-4s-owners-are-still-using-siri-at-least-once-a-month-report/

52. IMAGE/VIDEO REFERENCES
..................................................................................................................................................................................................
26 - http://www.ubergizmo.com/2012/04/samsung-emotional-recognition-patent/
27 - http://www.youtube.com/watch?v=JV6JLcjVJiA
29 - http://www.digital-polyphony.com/25knightrider.htm
30 - http://article.wn.com/view/2012/05/11/Yahoos_IntoNow_Partners_With_ABC_So_Where_is_the_Second_Scre/
31 - http://abcnews.go.com/topics/news/japan.htm?mediatype=Image
32 - http://greenboxart.com/2012/05/your-favorite-art-as-digitally-selectable-wallpaper/
33 - http://www.youtube.com/watch?v=fkRemABkm3U&feature=related
34 - http://www.facetwitnews.com/2011_07_20_archive.html
35 - http://www.technologyreview.com/news/413274/touch-screens-with-pop-up-buttons/
37 -http://www.zdnet.com/blog/btl/apple-gets-samsung-galaxy-tab-banned-in-e-u-with-moronic-ruling/54501
38 - http://www.configurarequipos.com/actualidad-informatica/5457/windows-rt-y-los-polemicos-85-dolares-de-la-licencia-
oem http://www.phonearena.com/news/Which-new-Windows-Phone-8-feature-tickles-your-fancy-most_id31465/
http://chromespot.com/2012/03/13/chrome-for-windows-8-metro-in-the-works/windows-8-desktop-preview/
39 - http://thetechjournal.com/tag/pc/page/9
40 - http://www.bakadesuyo.com/10-ways-science-explains-why-james-bond-is-so
41 - http://magazine.300watches.com/culture/omega-james-bond/
50 - http://www.frontroomcinema.com/thursday-list-frcs-top-10-tv-shows-fill-gaps/
51 - http://www.youtube.com/watch?v=pNAdQgyiAB0&feature=player_embedded
52 - http://www.moviereporter.de/filme/12440?page=2&selrate=6.0
53 - http://feastoffun.com/podcast/2010/12/02/fof-1296-the-answer-to-our-neverending-story/