SEMPL

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SEMPL

Präsentationen

Peter callius // Why the first beer is always the best and other important lessons multimedia research has taught me

The role of television in the marketing of the 21st century // David Brennan

mag. Nataša Tomc Jovović // Selective approach to the media for maximum impact: the study case of Enka

Ozana Jurković // Challenges of modern marketing: the importance of analyses

Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

Ambush marketing: Marketing opportunity or business liability? (Blaž Bolcar - Sportelement)

Can the selection of media influence your customer portfolio? (Irena Kocjan Goodyear Dunlop Sava Tires)

Behavioural economics: how to turn human understanding into business advantage (Jonathan Gable - Brainjuicer)

Different media platforms – same consumers? (Maša Muster - Mediana)

The efficiency of online advertising (Andrew Felbert - Nielsen)

Programmed to succeed (prof. dr. Matej Tušak)

The future of media and marketing communications: engage consumers! (Steven van Belleghem)

On the threshold of changes (Tomaž Žontar - Europlakat)

The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)

Recent trends in digital advertising throughout Europe (Alain Heureux - IAB)