SlideShare ist ein Scribd-Unternehmen logo

Design Thinking: User Empathy

•Als PPTX, PDF herunterladen•
•
Wayne Pau
Wayne Pau

Small introduction to doing Design Thinking: User Interviews. Involves key DT ideas like Empathy and Brainstorming.

DesignTechnologie
1 von 26
User Interviews Wayne Pau, Emerging Technologies SAP Mar28, 2013 Internal
Introduction to User Interview Using Design Thinking to Create Solutions Wayne Pau, Emerging Technologies SAP Feb 4, 2013 – MEIC’s Mobile Accelerator Programme – Workshop #6
My Apology Slide “If I'm curt with you it's because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please... with sugar on top…” - Winston Wolfe (Pulp Fiction) © 2012 SAP AG. All rights reserved. Internal 3
Overall Agenda 1. Empathy Basics 2. Interview & Prep 3. Collate & Process Data 4. POV & Composites © 2012 SAP AG. All rights reserved. Internal 4
Empathy Basics
d.School Bootleg http://dschool.stanford.edu/use-our-methods/ © 2012 SAP AG. All rights reserved. Internal 6
Design Thinking Phase: Empathy • Core component of “Design Thinking” • Empathy via: 1. Observe 2. Engage 3. Immerse © 2012 SAP AG. All rights reserved. Internal 7
Why Empathy? • Guide, Direct Innovation • Narrow/Refine Target Users • Mine for Emotions and Motivations © 2012 SAP AG. All rights reserved. Internal 8
Quick Video on Empathy http://www.youtube.com/watch?v=cDDWvj_q-o8 © 2012 SAP AG. All rights reserved. Internal 9
Interview & Prep
Preparing for Interview • Brainstorm Questions • Identify Focus, Theme & Order • Refine and Edit Questions: • Re-word Leading or Biased Questions • Expand Yes or No type-questions • Make vague questions more specific • Ensure you questions eliciting *FEELINGS* • Eliminate redundancy • Simplify questions, short as possible. © 2012 SAP AG. All rights reserved. Internal 11
Sample Questions • What was you last cellphone case? • Can you describe it? • Did you purchase it? How much did you pay? • How often do you use you cellphone case? Is it always on your phone? • Why do you keep using your cellphone case? • Can you tell a story of when your were thankful you had a cellphone case? © 2012 SAP AG. All rights reserved. Internal 12
Tips & Tricks • What makes a successful cellphone case? • A cellphone case need be black, right? • Let’s talk a cellphone case a friend has that you think you might like… • On a scale of 1 to 10, how do you rate your current case? • Can you draw me what an ideal case would be? • If you just had $40 to buy a cellphone case because you spent all the rest on apps and there was only 4 choices left at the store in your budget which fix you phone but had various materials and didn’t allow for… © 2012 SAP AG. All rights reserved. Internal 13
User Interview – Ideal Timeline (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/interview-for-empathy.pdf) © 2012 SAP AG. All rights reserved. Internal 14
Collect & Review
Group Story Share • Catches up Team & distributes info FAST • Forces speaker to “process” observations • More evenly distributes input (Equal Voice) • Trigger collaborative & Additional Questions • Quickly remove duplicates • Quickly see patterns © 2012 SAP AG. All rights reserved. Internal 16
Inferred I SAY… • I DO… • THINK… • FEEL… • Observed Empathy Map (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/empathy-map.pdf) © 2012 SAP AG. All rights reserved. Internal 17
Brain Storming Rules 1. One Conversation at a Time 2. Go for Quantity 3. Headline! 4. Build on the ideas of Others 5. Encourage “Wild Ideas” 6. Be VISUAL… 7. Stay on Topic 8. Defer Judgment – No BLOCKING (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf) © 2012 SAP AG. All rights reserved. Internal 18
“Stickies” Grouping & Voting • Start to Group & Categorize • Focus on Quantity and Quality • Look for “Patterns” • Employ Group Voting © 2012 SAP AG. All rights reserved. Internal 19
POV and Composites
Composite Sketch • Semi-Fictional • Give them a Name, Age, Gender, etc • “Enough” detail for empathy • Get Team Buy-in for Target User • Initially *only* focus on Target User © 2012 SAP AG. All rights reserved. Internal 21
Point of View statements (POV) – Mad Lib Isolate: • USER • NEED • INSIGHT Into: • [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] “Semi-Pro Drummer needs portable, silent drum kit so he can practice while travelling on business to keep up his skills.” © 2012 SAP AG. All rights reserved. Internal 22
Point of View statements (POV) – Wanted Ad • Think Craigslist or Kijiji Drummer Wanted. Any skill level. (Newmarket) Two guitarists seeking drummer with small portable kit for ambient space rock jamming/song-writing collaboration. We're both in our early 40's, pretty easy-going intermediate level players, hoping for about a session per week in a moderate-volume home rehearsal setting in the Newmarket area. Any skill and experience level, but must be comfortable with jamming and into being a part of a ground-up creative process. © 2012 SAP AG. All rights reserved. Internal 23
How Might We (HMW) • Create a list of HMW based on POV • USER + NEED + INSIGHT 1. How to create/produce lighter weight Drum Stands? 2. How to create portable/folding drum kits? 3. How to create a quick set-up drum kit? 4. How to reduce the volume of drum kit? 5. …. © 2012 SAP AG. All rights reserved. Internal 24
Wrap-Up Exercise I Like… © 2012 SAP AG. All rights reserved. I Wish…. I Will… Internal 25
Thank you Contact information: Wayne Pau (wayne.pau@sap.com) Emerging Technologies

Empfohlen

IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016Center for Entrepreneurship (C4E), University of Cyprus
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingClaudia Figueroa
 
Design-Thinking
Design-ThinkingDesign-Thinking
Design-ThinkingPresentationLoad
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinkingZaana Jaclyn
 
Design Thinking - 101 Building Empathy
Design Thinking - 101 Building EmpathyDesign Thinking - 101 Building Empathy
Design Thinking - 101 Building EmpathySara Fortier
 
Design thinking
Design thinkingDesign thinking
Design thinkingAmit Khanna
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingLuca Lamera
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingAditya Yadav
 

Empfohlen

IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016Center for Entrepreneurship (C4E), University of Cyprus
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingClaudia Figueroa
 
Design-Thinking
Design-ThinkingDesign-Thinking
Design-ThinkingPresentationLoad
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinkingZaana Jaclyn
 
Design Thinking - 101 Building Empathy
Design Thinking - 101 Building EmpathyDesign Thinking - 101 Building Empathy
Design Thinking - 101 Building EmpathySara Fortier
 
Design thinking
Design thinkingDesign thinking
Design thinkingAmit Khanna
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingLuca Lamera
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingAditya Yadav
 
Design Thinking : Empathising
Design Thinking : Empathising Design Thinking : Empathising
Design Thinking : Empathising Sankarshan D
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopAssociação Portuguesa dos Profissionais de Marketing
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
 
Design thinking workshop
Design thinking workshopDesign thinking workshop
Design thinking workshopAli Gheisari
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingSelvaraj Seerangan
 
Empathy Design Thinking
Empathy Design Thinking Empathy Design Thinking
Empathy Design Thinking Aakansha Singhal
 
Design thinking - Empathy
Design thinking - EmpathyDesign thinking - Empathy
Design thinking - EmpathyTimothy Evans
 
Innovations Accelerated - Design Sprint
Innovations Accelerated - Design SprintInnovations Accelerated - Design Sprint
Innovations Accelerated - Design SprintEryk Korfel
 
Design thinking
Design thinkingDesign thinking
Design thinkingWisnu Dewobroto
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 WorkshopNatalie Hollier
 
Introduction to design thinking
Introduction to design thinkingIntroduction to design thinking
Introduction to design thinkingFieke Sluijs
 
Justin Ferrell d.school
Justin Ferrell d.schoolJustin Ferrell d.school
Justin Ferrell d.schoolMarcela Kunova
 
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopTathagat Varma
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design ThinkingErin 'Folletto' Casali
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop SampleShimon Shmueli
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 
Design thinking - IDEO
Design thinking - IDEODesign thinking - IDEO
Design thinking - IDEOAhmed Alaraj
 
What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?KEEN
 
HCD 101 workshop
HCD 101 workshopHCD 101 workshop
HCD 101 workshopSharon Kong
 
Empathy Map Example
Empathy Map ExampleEmpathy Map Example
Empathy Map ExampleEris Shimoni
 
Empathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action LabEmpathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action LabFelipe Lima
 

Weitere ähnliche Inhalte

Was ist angesagt?

Design Thinking : Empathising
Design Thinking : Empathising Design Thinking : Empathising
Design Thinking : Empathising Sankarshan D
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
 
Design thinking workshop
Design thinking workshopDesign thinking workshop
Design thinking workshopAli Gheisari
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingSelvaraj Seerangan
 
Design thinking - Empathy
Design thinking - EmpathyDesign thinking - Empathy
Design thinking - EmpathyTimothy Evans
 
Innovations Accelerated - Design Sprint
Innovations Accelerated - Design SprintInnovations Accelerated - Design Sprint
Innovations Accelerated - Design SprintEryk Korfel
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 WorkshopNatalie Hollier
 
Introduction to design thinking
Introduction to design thinkingIntroduction to design thinking
Introduction to design thinkingFieke Sluijs
 
Justin Ferrell d.school
Justin Ferrell d.schoolJustin Ferrell d.school
Justin Ferrell d.schoolMarcela Kunova
 
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopTathagat Varma
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop SampleShimon Shmueli
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 
Design thinking - IDEO
Design thinking - IDEODesign thinking - IDEO
Design thinking - IDEOAhmed Alaraj
 
What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?KEEN
 
HCD 101 workshop
HCD 101 workshopHCD 101 workshop
HCD 101 workshopSharon Kong
 

Was ist angesagt? (20)

Design Thinking : Empathising
Design Thinking : Empathising Design Thinking : Empathising
Design Thinking : Empathising
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
 
Design thinking workshop
Design thinking workshopDesign thinking workshop
Design thinking workshop
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
Empathy Design Thinking
Empathy Design Thinking Empathy Design Thinking
Empathy Design Thinking
 
Design thinking - Empathy
Design thinking - EmpathyDesign thinking - Empathy
Design thinking - Empathy
 
Innovations Accelerated - Design Sprint
Innovations Accelerated - Design SprintInnovations Accelerated - Design Sprint
Innovations Accelerated - Design Sprint
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 Workshop
 
Introduction to design thinking
Introduction to design thinkingIntroduction to design thinking
Introduction to design thinking
 
Justin Ferrell d.school
Justin Ferrell d.schoolJustin Ferrell d.school
Justin Ferrell d.school
 
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design thinking - IDEO
Design thinking - IDEODesign thinking - IDEO
Design thinking - IDEO
 
What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?What mindset is needed for Design Thinking?
What mindset is needed for Design Thinking?
 
HCD 101 workshop
HCD 101 workshopHCD 101 workshop
HCD 101 workshop
 

Andere mochten auch

Empathy Map Example
Empathy Map ExampleEmpathy Map Example
Empathy Map ExampleEris Shimoni
 
Empathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action LabEmpathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action LabFelipe Lima
 
Empathize and define (design thinking exercise)
Empathize and define (design thinking exercise)Empathize and define (design thinking exercise)
Empathize and define (design thinking exercise)ZN Consulting
 
Empathize and Define [Design Thinking Stanford Course]
Empathize and Define [Design Thinking Stanford Course]Empathize and Define [Design Thinking Stanford Course]
Empathize and Define [Design Thinking Stanford Course]Heyy Gus
 
Design thinking empathize & define
Design thinking empathize & defineDesign thinking empathize & define
Design thinking empathize & definePallavi Bhandari
 
Empathize and Define (Design Thinking Action Lab)
Empathize and Define (Design Thinking Action Lab) Empathize and Define (Design Thinking Action Lab)
Empathize and Define (Design Thinking Action Lab) Jeremy Aruldoss
 
Design Thinking - Empathize & Define - JDJ
Design Thinking - Empathize & Define - JDJDesign Thinking - Empathize & Define - JDJ
Design Thinking - Empathize & Define - JDJjdjung
 
Emphatize define juancarlossalazar Design Thinking Action Lab
Emphatize define juancarlossalazar Design Thinking Action LabEmphatize define juancarlossalazar Design Thinking Action Lab
Emphatize define juancarlossalazar Design Thinking Action LabJuan C. Salazar
 
Empathize and define (Design thinking action lab)
Empathize and define (Design thinking action lab)Empathize and define (Design thinking action lab)
Empathize and define (Design thinking action lab)Camilo Gomez
 
What are the core ideas underlying the systems approach?
What are the core ideas underlying the systems approach?What are the core ideas underlying the systems approach?
What are the core ideas underlying the systems approach?Sjon van 't Hof
 
Empahize and Define - Design Thinking Action Lab - Submission
Empahize and Define - Design Thinking Action Lab - SubmissionEmpahize and Define - Design Thinking Action Lab - Submission
Empahize and Define - Design Thinking Action Lab - SubmissionMarcos Dos Santos
 
Design thinking. empathize & define
Design thinking. empathize & defineDesign thinking. empathize & define
Design thinking. empathize & defineOmar E Avila
 
30 Sec Pitch - for High School Students
30 Sec Pitch - for High School Students30 Sec Pitch - for High School Students
30 Sec Pitch - for High School StudentsRick Stomphorst
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi500 Startups
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateJoseph Hsieh
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitchadpushup
 

Andere mochten auch (20)

Empathy Map Example
Empathy Map ExampleEmpathy Map Example
Empathy Map Example
 
Empathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action LabEmpathy Map and Problem Statement for Design Thinking Action Lab
Empathy Map and Problem Statement for Design Thinking Action Lab
 
Empathize and define (design thinking exercise)
Empathize and define (design thinking exercise)Empathize and define (design thinking exercise)
Empathize and define (design thinking exercise)
 
Empathize and Define [Design Thinking Stanford Course]
Empathize and Define [Design Thinking Stanford Course]Empathize and Define [Design Thinking Stanford Course]
Empathize and Define [Design Thinking Stanford Course]
 
Design thinking empathize & define
Design thinking empathize & defineDesign thinking empathize & define
Design thinking empathize & define
 
Empathize and Define (Design Thinking Action Lab)
Empathize and Define (Design Thinking Action Lab) Empathize and Define (Design Thinking Action Lab)
Empathize and Define (Design Thinking Action Lab)
 
Design Thinking - Empathize & Define - JDJ
Design Thinking - Empathize & Define - JDJDesign Thinking - Empathize & Define - JDJ
Design Thinking - Empathize & Define - JDJ
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Emphatize define juancarlossalazar Design Thinking Action Lab
Emphatize define juancarlossalazar Design Thinking Action LabEmphatize define juancarlossalazar Design Thinking Action Lab
Emphatize define juancarlossalazar Design Thinking Action Lab
 
Empathize and define (Design thinking action lab)
Empathize and define (Design thinking action lab)Empathize and define (Design thinking action lab)
Empathize and define (Design thinking action lab)
 
What are the core ideas underlying the systems approach?
What are the core ideas underlying the systems approach?What are the core ideas underlying the systems approach?
What are the core ideas underlying the systems approach?
 
Empahize and Define - Design Thinking Action Lab - Submission
Empahize and Define - Design Thinking Action Lab - SubmissionEmpahize and Define - Design Thinking Action Lab - Submission
Empahize and Define - Design Thinking Action Lab - Submission
 
Design thinking. empathize & define
Design thinking. empathize & defineDesign thinking. empathize & define
Design thinking. empathize & define
 
Terrorism casteism
Terrorism casteismTerrorism casteism
Terrorism casteism
 
30 Sec Pitch - for High School Students
30 Sec Pitch - for High School Students30 Sec Pitch - for High School Students
30 Sec Pitch - for High School Students
 
Burn Your Business Plan
Burn Your Business PlanBurn Your Business Plan
Burn Your Business Plan
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
 

Ähnlich wie Design Thinking: User Empathy

Usability Testing: Targeting Mobile Devices
Usability Testing: Targeting Mobile DevicesUsability Testing: Targeting Mobile Devices
Usability Testing: Targeting Mobile DevicesWayne Pau
 
Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Wayne Pau
 
Design Thinking Awareness
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking AwarenessFred Vanborre
 
Prototyping & Testing - Design Thinking Experience Day
Prototyping & Testing - Design Thinking Experience DayPrototyping & Testing - Design Thinking Experience Day
Prototyping & Testing - Design Thinking Experience DayJochen Guertler
 
Learning from Art for Business Success
Learning from Art for Business SuccessLearning from Art for Business Success
Learning from Art for Business Successageofartists
 
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...Saba Software
 
Erfolgsfaktoren im Bewerbungsprozess -
Erfolgsfaktoren im Bewerbungsprozess - Erfolgsfaktoren im Bewerbungsprozess -
Erfolgsfaktoren im Bewerbungsprozess - Felix Wehmeyer
 
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...NUS-ISS
 
dessler_hrm13_inppt07.pptx
dessler_hrm13_inppt07.pptxdessler_hrm13_inppt07.pptx
dessler_hrm13_inppt07.pptxAhmedAwad296819
 
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdf
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdfopenSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdf
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdfssuser32aac0
 
Thepracticeofcritique 130509113457-phpapp02
Thepracticeofcritique 130509113457-phpapp02Thepracticeofcritique 130509113457-phpapp02
Thepracticeofcritique 130509113457-phpapp02Janet Carter
 
SAP Career Advancement: Top Skills to Develop
SAP Career Advancement: Top Skills to Develop SAP Career Advancement: Top Skills to Develop
SAP Career Advancement: Top Skills to Develop John Jordan
 
Final project survival guide
Final project survival guideFinal project survival guide
Final project survival guideKaitlin Atkinson
 
Totara User Group Webinar | Beyond Basics | Oct 8 2014
Totara User Group Webinar | Beyond Basics | Oct 8 2014 Totara User Group Webinar | Beyond Basics | Oct 8 2014
Totara User Group Webinar | Beyond Basics | Oct 8 2014 Kineo
 
Best Practices in Converting Instructor Led Training to Virtual Classroom Conent
Best Practices in Converting Instructor Led Training to Virtual Classroom ConentBest Practices in Converting Instructor Led Training to Virtual Classroom Conent
Best Practices in Converting Instructor Led Training to Virtual Classroom ConentSaba Software
 
Blog no. 6 - Tips to start a gamification project
Blog no. 6 - Tips to start a gamification projectBlog no. 6 - Tips to start a gamification project
Blog no. 6 - Tips to start a gamification projectIsaSammet
 
Pitching your business
Pitching your businessPitching your business
Pitching your businessMarc Parham
 
The 360 Developer
The 360 DeveloperThe 360 Developer
The 360 Developerenteritos
 

Ähnlich wie Design Thinking: User Empathy (20)

Usability Testing: Targeting Mobile Devices
Usability Testing: Targeting Mobile DevicesUsability Testing: Targeting Mobile Devices
Usability Testing: Targeting Mobile Devices
 
Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2
 
Design Thinking Awareness
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking Awareness
 
Prototyping & Testing - Design Thinking Experience Day
Prototyping & Testing - Design Thinking Experience DayPrototyping & Testing - Design Thinking Experience Day
Prototyping & Testing - Design Thinking Experience Day
 
Learning from Art for Business Success
Learning from Art for Business SuccessLearning from Art for Business Success
Learning from Art for Business Success
 
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...
Distracted Employees? Distract Right Back with Bite-Sized Learning and Talent...
 
Erfolgsfaktoren im Bewerbungsprozess -
Erfolgsfaktoren im Bewerbungsprozess - Erfolgsfaktoren im Bewerbungsprozess -
Erfolgsfaktoren im Bewerbungsprozess -
 
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...
NUS-ISS Learning Day 2016 - Productisation - The New Thinking in Managing Sta...
 
dessler_hrm13_inppt07.pptx
dessler_hrm13_inppt07.pptxdessler_hrm13_inppt07.pptx
dessler_hrm13_inppt07.pptx
 
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdf
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdfopenSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdf
openSAP_dt2_Section_1_Unit_3_INSIGHT_Presentation.pdf
 
Thepracticeofcritique 130509113457-phpapp02
Thepracticeofcritique 130509113457-phpapp02Thepracticeofcritique 130509113457-phpapp02
Thepracticeofcritique 130509113457-phpapp02
 
SAP Career Advancement: Top Skills to Develop
SAP Career Advancement: Top Skills to Develop SAP Career Advancement: Top Skills to Develop
SAP Career Advancement: Top Skills to Develop
 
Final project survival guide
Final project survival guideFinal project survival guide
Final project survival guide
 
Design Thinking Project Template
Design Thinking Project TemplateDesign Thinking Project Template
Design Thinking Project Template
 
Totara User Group Webinar | Beyond Basics | Oct 8 2014
Totara User Group Webinar | Beyond Basics | Oct 8 2014 Totara User Group Webinar | Beyond Basics | Oct 8 2014
Totara User Group Webinar | Beyond Basics | Oct 8 2014
 
Best Practices in Converting Instructor Led Training to Virtual Classroom Conent
Best Practices in Converting Instructor Led Training to Virtual Classroom ConentBest Practices in Converting Instructor Led Training to Virtual Classroom Conent
Best Practices in Converting Instructor Led Training to Virtual Classroom Conent
 
Blog no. 6 - Tips to start a gamification project
Blog no. 6 - Tips to start a gamification projectBlog no. 6 - Tips to start a gamification project
Blog no. 6 - Tips to start a gamification project
 
Pitching your business
Pitching your businessPitching your business
Pitching your business
 
Pitching your business
Pitching your businessPitching your business
Pitching your business
 
The 360 Developer
The 360 DeveloperThe 360 Developer
The 360 Developer
 

Mehr von Wayne Pau

SAP Design Day 2016 (Montreal) - F.L.U.T.E.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.SAP Design Day 2016 (Montreal) - F.L.U.T.E.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.Wayne Pau
 
UofT Department of Computer Science Innovation Lab - Innovation & Team Building
UofT Department of Computer Science Innovation Lab - Innovation & Team BuildingUofT Department of Computer Science Innovation Lab - Innovation & Team Building
UofT Department of Computer Science Innovation Lab - Innovation & Team BuildingWayne Pau
 
UofT SMARTWEEK 2014 - UX + IoT
UofT SMARTWEEK 2014 - UX + IoTUofT SMARTWEEK 2014 - UX + IoT
UofT SMARTWEEK 2014 - UX + IoTWayne Pau
 
Designing Mobile Apps with Empathy - Why to create more accessible Mobile Apps
Designing Mobile Apps with Empathy - Why to create more accessible Mobile AppsDesigning Mobile Apps with Empathy - Why to create more accessible Mobile Apps
Designing Mobile Apps with Empathy - Why to create more accessible Mobile AppsWayne Pau
 
Fast & Lightweight Usability Testing Experiment (FLUTE)
Fast & Lightweight Usability Testing Experiment (FLUTE)Fast & Lightweight Usability Testing Experiment (FLUTE)
Fast & Lightweight Usability Testing Experiment (FLUTE)Wayne Pau
 
Ux checklist
Ux checklistUx checklist
Ux checklistWayne Pau
 

Mehr von Wayne Pau (6)

SAP Design Day 2016 (Montreal) - F.L.U.T.E.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.SAP Design Day 2016 (Montreal) - F.L.U.T.E.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.
 
UofT Department of Computer Science Innovation Lab - Innovation & Team Building
UofT Department of Computer Science Innovation Lab - Innovation & Team BuildingUofT Department of Computer Science Innovation Lab - Innovation & Team Building
UofT Department of Computer Science Innovation Lab - Innovation & Team Building
 
UofT SMARTWEEK 2014 - UX + IoT
UofT SMARTWEEK 2014 - UX + IoTUofT SMARTWEEK 2014 - UX + IoT
UofT SMARTWEEK 2014 - UX + IoT
 
Designing Mobile Apps with Empathy - Why to create more accessible Mobile Apps
Designing Mobile Apps with Empathy - Why to create more accessible Mobile AppsDesigning Mobile Apps with Empathy - Why to create more accessible Mobile Apps
Designing Mobile Apps with Empathy - Why to create more accessible Mobile Apps
 
Fast & Lightweight Usability Testing Experiment (FLUTE)
Fast & Lightweight Usability Testing Experiment (FLUTE)Fast & Lightweight Usability Testing Experiment (FLUTE)
Fast & Lightweight Usability Testing Experiment (FLUTE)
 
Ux checklist
Ux checklistUx checklist
Ux checklist
 

Kürzlich hochgeladen

Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024CristobalHeraud
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档208367051
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一Fi L
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一F La
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in designnooreen17
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`dajasot375
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一F dds
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfSumit Lathwal
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Servicejennyeacort
 

Kürzlich hochgeladen (20)

Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
Call Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort ServiceCall Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort Service
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in design
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdf
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
 

Design Thinking: User Empathy

  • 1. User Interviews Wayne Pau, Emerging Technologies SAP Mar28, 2013 Internal
  • 2. Introduction to User Interview Using Design Thinking to Create Solutions Wayne Pau, Emerging Technologies SAP Feb 4, 2013 – MEIC’s Mobile Accelerator Programme – Workshop #6
  • 3. My Apology Slide “If I'm curt with you it's because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please... with sugar on top…” - Winston Wolfe (Pulp Fiction) © 2012 SAP AG. All rights reserved. Internal 3
  • 4. Overall Agenda 1. Empathy Basics 2. Interview & Prep 3. Collate & Process Data 4. POV & Composites © 2012 SAP AG. All rights reserved. Internal 4
  • 7. Design Thinking Phase: Empathy • Core component of “Design Thinking” • Empathy via: 1. Observe 2. Engage 3. Immerse © 2012 SAP AG. All rights reserved. Internal 7
  • 8. Why Empathy? • Guide, Direct Innovation • Narrow/Refine Target Users • Mine for Emotions and Motivations © 2012 SAP AG. All rights reserved. Internal 8
  • 9. Quick Video on Empathy http://www.youtube.com/watch?v=cDDWvj_q-o8 © 2012 SAP AG. All rights reserved. Internal 9
  • 11. Preparing for Interview • Brainstorm Questions • Identify Focus, Theme & Order • Refine and Edit Questions: • Re-word Leading or Biased Questions • Expand Yes or No type-questions • Make vague questions more specific • Ensure you questions eliciting *FEELINGS* • Eliminate redundancy • Simplify questions, short as possible. © 2012 SAP AG. All rights reserved. Internal 11
  • 12. Sample Questions • What was you last cellphone case? • Can you describe it? • Did you purchase it? How much did you pay? • How often do you use you cellphone case? Is it always on your phone? • Why do you keep using your cellphone case? • Can you tell a story of when your were thankful you had a cellphone case? © 2012 SAP AG. All rights reserved. Internal 12
  • 13. Tips & Tricks • What makes a successful cellphone case? • A cellphone case need be black, right? • Let’s talk a cellphone case a friend has that you think you might like… • On a scale of 1 to 10, how do you rate your current case? • Can you draw me what an ideal case would be? • If you just had $40 to buy a cellphone case because you spent all the rest on apps and there was only 4 choices left at the store in your budget which fix you phone but had various materials and didn’t allow for… © 2012 SAP AG. All rights reserved. Internal 13
  • 14. User Interview – Ideal Timeline (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/interview-for-empathy.pdf) © 2012 SAP AG. All rights reserved. Internal 14
  • 16. Group Story Share • Catches up Team & distributes info FAST • Forces speaker to “process” observations • More evenly distributes input (Equal Voice) • Trigger collaborative & Additional Questions • Quickly remove duplicates • Quickly see patterns © 2012 SAP AG. All rights reserved. Internal 16
  • 17. Inferred I SAY… • I DO… • THINK… • FEEL… • Observed Empathy Map (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/empathy-map.pdf) © 2012 SAP AG. All rights reserved. Internal 17
  • 18. Brain Storming Rules 1. One Conversation at a Time 2. Go for Quantity 3. Headline! 4. Build on the ideas of Others 5. Encourage “Wild Ideas” 6. Be VISUAL… 7. Stay on Topic 8. Defer Judgment – No BLOCKING (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf) © 2012 SAP AG. All rights reserved. Internal 18
  • 19. “Stickies” Grouping & Voting • Start to Group & Categorize • Focus on Quantity and Quality • Look for “Patterns” • Employ Group Voting © 2012 SAP AG. All rights reserved. Internal 19
  • 21. Composite Sketch • Semi-Fictional • Give them a Name, Age, Gender, etc • “Enough” detail for empathy • Get Team Buy-in for Target User • Initially *only* focus on Target User © 2012 SAP AG. All rights reserved. Internal 21
  • 22. Point of View statements (POV) – Mad Lib Isolate: • USER • NEED • INSIGHT Into: • [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] “Semi-Pro Drummer needs portable, silent drum kit so he can practice while travelling on business to keep up his skills.” © 2012 SAP AG. All rights reserved. Internal 22
  • 23. Point of View statements (POV) – Wanted Ad • Think Craigslist or Kijiji Drummer Wanted. Any skill level. (Newmarket) Two guitarists seeking drummer with small portable kit for ambient space rock jamming/song-writing collaboration. We're both in our early 40's, pretty easy-going intermediate level players, hoping for about a session per week in a moderate-volume home rehearsal setting in the Newmarket area. Any skill and experience level, but must be comfortable with jamming and into being a part of a ground-up creative process. © 2012 SAP AG. All rights reserved. Internal 23
  • 24. How Might We (HMW) • Create a list of HMW based on POV • USER + NEED + INSIGHT 1. How to create/produce lighter weight Drum Stands? 2. How to create portable/folding drum kits? 3. How to create a quick set-up drum kit? 4. How to reduce the volume of drum kit? 5. …. © 2012 SAP AG. All rights reserved. Internal 24
  • 25. Wrap-Up Exercise I Like… © 2012 SAP AG. All rights reserved. I Wish…. I Will… Internal 25
  • 26. Thank you Contact information: Wayne Pau (wayne.pau@sap.com) Emerging Technologies