Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611

SOCIAL MEDIA & ENGAGEMENT: STRATEGIES AND CASE STUDIES 101 October 26, 2011

[object Object],[object Object],[object Object],[object Object],[object Object],Rebecca Devine, Principal Maven Communications

What are the benefits of Social Media for CRE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can CRE use Social Media? Executive Positioning: Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing: Promote specific properties, promotions and discounts; create an online identity for your brand. Human Resources: Prescreen candidates on LinkedIn; foster better internal communications through private communities Market Research: "Listen" and gain insight into trends , public opinion & opportunities Customer Service: Answer questions, solve problems, take the conversation offline

CRE Social Media Tools ,[object Object],[object Object],[object Object], Video marketing, event marketing, fundraising opportunities, product demonstrations Thought Leadership and expert positioning, connect with customers, generate media interest Location based marketing, deals and promotions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Developing your strategy Phase I

[object Object],[object Object],[object Object],[object Object],[object Object],Developing your strategy Phase II

ROI: Sales and Beyond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tips for Social Media Success

Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611

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Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611