viggy vanshi

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CHAPTER - 1
INTRODUCTION

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1.1 Brand Awareness – Meaning
Brand awareness is the extent to which a brand is recognized by potential customers, and is
correctly associated with a particular product. Expressed usually as a percentage of the target
market, brand awareness is the primary goal of advertising in the early months or years of a
product's introduction
Brand awareness is related to the functions of brand identities in consumers’ memory and can
be reflected by how well the consumers can identify the brand under various
conditions.Brand awareness includes brand recognition and brand recall performance. Brand
recognition refers to the ability of the consumers to correctly differentiate the brand they
previously have been exposed to. This does not necessarily require that the consumers
identify the brand name. Instead, it often means that consumers can respond to a certain
brand after viewing its visual packaging images. Brand recall refers to the ability of the
consumers to correctly generate and retrieve the brand in their memory.
A brand name that is well known to the great majority of households is also called a
household name.
Brand awareness plays a huge part in the success of brands. There are many different ways to
market a brand in order for it to display a certain image in the minds of consumers.It can be a
logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand
awareness and recognition is a step for marketers in communications as it affects the
consumer choices that are made when it comes to the point of purchasing. A brand that is
more well-known than others is more likely to be chosen for purchase over a brand where
little is known about them.
Brand awareness is the extent to which a brand is recognized by potential customers, and is
correctly associated with a particular product .expressed usually as a percentage of the target
market , brand awareness is the primary goal of advertising in the early months or years of a
product ‘s introduction . Brand awareness is an important way of promoting commodity –
related products. This is because for these products, there are very few factors that
differentiate one product from its competitors. Therefore, the product that maintains the
highest brand awareness compared to its competitors will usually get the most sales.
1.2 Brand identity
A company’s brand identity is how that business wants to be perceived by consumers. The
components of the brand ,(name, logo,tone,tageline,typeface) are created by the business in
an attempt to reflect the value of the company is trying to bring to the market and to appeal to
the customers in the market where the company sell its goods . Brand identity is separate
from brand image. In the context of business and branding, a company’s brand identity is
what they are intending to say about who they are – what their product or services is, it’s

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quality, and utility – while the brand image is how that is all perceived by the public . The
challenge any company faces when trying to build a brand is to make sure that their identity
and brand image means a company is out of touch with market sentiment , which can make
offering services or products more difficult and can even result in a loss of value on the
company’s book.
1.3 Building Brand Identity
The steps any single company needs to take in order to build a strong , cohesive, and
internally consistent brand identity will vary , but a few points would likely come up in every
search.
Any company would need to take a look at who they are doing , and the nature of the market
that they are working in. what exactly this taking stock of oneself would look like would vary
for each company, but doing a full SWOT analysis , a look at the company’s strength’s,
weakness , opportunities , and threats that includes the entire company is a proven way to
help company’s managers understand where they are at so as to better determine where
they’d like to end up how to get there.
A company would then need to determine what their key business goals are, who they are
trying to reach , what kind of personality they want to exhibit, and what message they want
to be communicating to their market.
Building a brand identity is a multi- disciplinary effort, because it can consist of everything
from a company’s name , logo, design, it’s style, the tone of their copy, the shapes of their
products and their social media presence . its’s common for companies to hire a creative team
to handle their branding.
1.4 Brand Loyalty
When consumers become committed to your brand and make repeat purchases over time.
brand loyalty is a result of consumer behavior and is affected by person’s perferencces. Loyal
customer will consistently purchase products from their preferred brands, regardless of
convenience or price .companies will often use different marketing strategies to cultivate
loyal customers, be it is through loyalty programs(i.e. rewards programs) or trials and
incentives(ex. Samples and free gifts).

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1.5How It Works
Brand awareness is a huge goal when it comes to advertising. It can be the key to whether or
not consumers purchase their product. There are different stages of brand marketing.This
includes; brand awareness, potential purchase and consumer loyalty. Brand marketers want
to ensure that not only is their brand recognised and purchased, but that the consumer has a
positive response to the brand and product and therefore would want to buy it again. Brand
loyalty means more purchases, this can increase word of mouth and lead to more brand
recognition and in turn more sales.
The four different levels of measuring brand awareness can be identified as:
-Brand Recognition
-Brand Recall
-Top-of-mind
-Brand name dominance
Brand recognition is when a consumer knows what the brand is and has seen it before. Brand
recall is the ability of the consumer to remember, generate and retrieve the brand
information. Top of mind is the next step whereby the consumer thinks of the particular
brand first, over other brands. Brand name dominance is then when the consumer chooses
that brand over other brands and makes their purchase decision. This is the main goal for
most brands as this means that they can then make revenue. Once a business has brand
awareness, it is very important that this is maintained. It is also beneficial to make sure that
the consumers are being heard and their responses are being listened to and observed due to
any changes made within the brand.
Studies carried out suggest that brand awareness was a dominant choice in studies where the
consumer was aware of the brands and their products. People with no brand awareness
sampled brands and chose the higher-quality brands rather than those with the brand
awareness.
1.6Channels Of Brand Awareness
The idea of advertising is to call the public’s attention to your business, usually for the
purpose of selling products or services, through the various forms of media, such as print or
broadcast notices (Entrepreneur, n.d.). It brings to your attention where the product can be
bought, how much it costs or who may use it, in terms of age and gender. For instance items
like clothing are advertised differently as they market for numerous different people. By
communicating and interacting with customers, advertising helps popularize a brand.

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Television, radio, social media and newspapers are a few of the variety of channels that
advertisers use to communicate their messages.
Advertising increases brand awareness by exposing brands to potential customers using
different forms of touchpoints, which are aimed according to the target market and what
platforms they are most likely to go on. Social networks are increasingly taking up a greater
amount of consumers’ time spent online and as a result “social media which includes
advertising on social networks and/or marketing communication with social characteristics is
becoming a larger component of firms’ marketing budgets”. It has been reported that
engagement with consumers on large platforms that have big audiences, for example
Facebook, is and extremely important marketing strategy for firms that are consumer facing.
When a brand advertises itself and the good they are selling it can increase the probability
that the consumer will include that particular brand in their consideration set after they have
seen the advertisement. In relation to this, the brands expenditure invested in advertising has
a positive relation to brand awareness due to the fact that the more they advertise and the
higher quality the advertisement is, the likeliness that potential customers are going to see
and acknowledge it increases, therefore also increasing the brands market performance. As
anything that causes exposure of a brand to their consumers increases brand awareness, it is
realised that “Repeat brand exposure in stores improves consumers' ability to recognize and
recall the brand.” Numerous numbers of exposure to a brands advertisement can increase the
awareness of the consumer and ‘facilitate consumer processing of the included information
(Vuokko 1997), and by doing this it can heighten consumers brand recall and attitude
towards the brand.]
Communication plays a big role in generated brand awareness. People would not be able to
hear or read about a brand without communication. The way in which an advertisement is
reached and communicated to an audience is the main role of maintaining awareness of the
brand. Different channels benefit and suit different markets. The Internet will play a larger
role in exposing teenagers to a message rather than through newspapers
.

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Figure 1: Dimension of Brand Knowledge

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CHAPTER - 2
COMPANY PROFILE

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COMPANY PROFILE
Directors Nitin Gupta
Nature of Business Manufacturer
Additional Business
 Exporter
 Wholesaler
 Trader
 Buyer-Company
 Importer
Registered Address
No. A- 124, Phase- 2, Mangolpuri Industrial
Area
Total Number of Employees 101 to 500 People
Year of Establishment 2002
Ownership Type
Private Limited Company
Annual Turnover
Rs. 25 - 50 Crore( or US$ 5 Mn - 10 Mn
Approx.)

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XO Footwear mission is to deliver the highest quality footwear, on-time, with excellent
customer service.
XO Footwear is a shoe manufacturing company operating in six, high-capacity factories
through out India. They have been operating for more than a decade, with a commitment to
constant innovation to manufacture the highest quality footwear for our designers. They have
become a leader in shoe manufacturing in India, partnering with many of India’s largest
brands including Bata, Khadim’s, Reliance Footwear, Tata Retail, and almost all major
retailers across India. They are also the trusted footwear provider for many government
agencies including the Delhi Police, Armed Forces, and various State governments. Recently
they expanded into the North American markets and partnered with TOMS, a theyll-
respected, International shoe brand.
At XO Footwear they only employ the best people who are dedicated to craftsman ship and
work ethics. they have a complete in-house development center to handle all of your design
and manufacturing needs. They employ professional, industry-experienced workers at all
levels of our organization to ensure customer satisfaction.
Their factories meet all domestic and international compliance standards and they are ISO
8000:2008 certified by Social Accountability International. Recently they received the
Quality Brands Award for 2012-2014, as theyll as the prestigious RashtriyaUdyogRatna
Award for Economic Development from the National Education & Human Development
Organization.
they take pleasure to introduce ourselves as a quality centric organization engaged in
manufacturing and supplying a wide range of Footwear for Ladies and Gents. In addition,
they take strict measures to achieve a quality in compliance with international standards. their
manufacturing process is closely observed and monitored by our quality analysts at each
stage of production. The products finally pass through a rigorous quality check for a perfect
finish, before being supplied to the clients.
Their products are tested on following theyll-defined quality parameters:
 Smooth finish
 Theyar and tear resistance
 Durable stitching
 Water-proof finish

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MANUFACTURING STRENGTH:
Their total capacity is 12 million pairs of shoes per year, manufactured at our six factories
though-out Northern India. They employ the latest technology and produce quality Phylon,
Eva, and PU soles. They can provide the following construction:
EVA INJECTION:-TheirTienkang Taiwanese machines produce EVA sandals and
chappals.
PU MACHINE:- Their Italian-made machines produce high bonding, double-density
safety shoes, PU sandals, chappals, and slippers.
TPR SOLES:-Their Italian-made machines produce double color soles.
HOT & COLD SOLES:-Their machines produce Phylon soles and midsoles for fine
shoes and sandals.
PVC/TPR INJECTION:-Their vertical injection machines assemble school shoes, casual
shoes, and sandals.
PVC/TPR AIR INJECTION:-TheirTangkang Taiwanese machines produce and
assemble PVC shoes, sandals, and chappals.
STUCK-ON PROCESS:-Their conveyer belts are fitted with imported machines that
assemble formal shoes, sports shoes, and sandals.
This additional capacity would help in fueling the ever growing demand of the company’s
existing brands, and also to improve on the current supply levels to other footwear giants, to
whom the company is also currently supplying footwear.

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SALES CHANNEL
XO Footwear only uses the highest quality materials, as theyll as the latest machinery and
technology in the industry. They have built a reputation as an esteemed manufacturer of
many of India’s largest brands. During the past few years XO Footwear has started to enter
the American and European markets, including a partnership with TOMS shoes. As they
grow, they continue to find new ways to provide high quality, low cost footwear to our
customers and partners throughout the world.
A dedicated professional team of Sales Managers is deployed to monitor all aspects of
channel wise Sales & Distribution. The team at the Head Office is supported by Regional.
XO Footwear has been able to build a vast network of distribution covering every corner of
India. Brands marketed by XO Footwear are sold in over 2000 Stores across India, including
some of the top large format retail stores, such as BATA, KHADIM’S and Toms. Talks are
on with other large upcoming players in the retail sector, to have arrangements of private
label manufacturing of ranges designed specifically for larger players. Relationship with
large format retail players, give XO the advantage of being an integral part in the growth
story of every big retail group in the Indian market.
MARKETING STRATEGY
At XO they have dedicated department for handling all Brand related communication.
Aspects such as International image of brands, its USP, technology and consumer influence
through celebrity endorsements are kept in mind while developing the Advertisements.In the
fast fashion shoe industry, they understand the importance of TIMELY, DEPENDABLE
delivery. This is especially important when you partner with an overseas manufacturer. They
GUARANTEE all samples (that require new molds) will be delivered, direct from our
factories in India to your doorstep, within 6 weeks of finalizing your Product Brief. For
designs that use one of our existing molds – you will receive your sample in 2 short weeks.

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Mission,Vision,&Objectives
In the past 14 years, they have acquired tremendous amount of success in fulfilling our
mission, achieving the objectives, and realizing the vision set our company. A team of
experienced professionals assists us in these aspects. A brief of our mission, vision, and
objectives is as follows:
 Mission:
Their mission is to achieve & embrace the global leader’s position by strictly following all
our core values. They endeavor to reach to new heights of success and further extend to new
horizons.
 Vision:
Their vision is to conduct continuous researches and develop tannery mechanism, tech savvy
machines, and other components for optimizing the production capacity and lotheyring the
cost to minimum. They strive to appease of our global customers with our customized
solutions, core values, high quality, cost-effectiveness, timely delivery and customer-centric
services.

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Products Offered
They design and develop our products in-house only, which ensures their high quality.
Featured with finest appearance, and high precise construction, our product range is listed
below:
SAFETY INDUSTRIAL BOOTS
FORMAL SHOES
DRESS SHOES
LEATHER MEN SHOES
CASUAL SHOES
BOAT SHOES
DRIVER SHOES
SPORTS SHOES
SCHOOL SHOES
BACK TO SCHOOL
PU MEN SLIPPERS
PU WOMEN SLIPPERS
PU LADIES SLIPPERS
PU GENTS SLIPPERS

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FASHIONSHOES
CHAPTER 3
OBJECTIVE & SCOPE OF THE STUDY

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OBJECTIVE AND SCOPE OF THE PROJECT
1.2 OBJECTIVE OF THE REPORT:
 To assess and evaluate the growth trends on XO FOOTWEAR PVT. LTD. among
other Footwear.
 To identify the marketing strategies (4Ps) of XO Footwear Pvt. Ltd.
 To assess the brand awareness level of consumers.
 To know their market strategy on product line and its current market.
Scope:-
During my internee period I have got chances to visit many buying house, supervise many
production process, & completed many sample program. The study focuses on understanding
the brand awareness level of XO footwear among consumers.

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CHAPTER -4
RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
Research Design:-
Research design is a master plan specifying the methods and procedures for collecting and
analyzing the needed information. Due to the Research inexperience and the lack of
knowledge about the research issue exploratory research has been conducted to clarify and
define the nature of the problem more speciously
.
Research Method
For collecting the primary data survey research method has been used. Survey is a research
technique in which information is gathered from a sample of people by use of a
questionnaire.
Data Collection:
Both the primary and secondary form of information is used to make the report more
meaningful and presentable. The details of these sources are given below:

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Primary Sources:
Hand on experience and exposure on the different sections of bank during InternshipProgram
practicum helped in collecting data from the all levels of management of Mr. Vishal
Tripathi(Head of Marketing Department. Informal conversation with the clients and
Suggestions of many executives of footwear.
Secondary Sources:
 “Annual Report” of XO Footwear Pvt. Ltd.
 Various book, articles, compilations etc regarding footwear Operations and Business
Communication
 Instruction circular of Head Office, Brochures of different footwear, News Paper &
Magazine regarding Banking issues, Seminar papers and so on.
Research Tools:-
For the present study questionnaire is used. A questionnaire is designed to know the brand
awareness level of Xo footwear.
Data Processing and Analysis:
The collected data was analysed through excel. The analysed data was then presented
through charts, graphs and tables.

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CHAPTER -5
DATA ANALYSIS

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Que 1:- Please tell us how the described product would rate on the following attributes.
Options Response %
A good value 42
High quality 32
Trustworthy 12
Theyll built 10
Expensive 4
From the above pie chart it has been seen that respondents have rate the products on various
attributes as 42% of the respondents rate as good value and 32% of them rate as high quality
where it can also be seen that only 4% of them rate on expensive.
42%
32%
12%
10%
4%

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Ques2 :-Overall, what is your reaction to the described product?.
Options Response %
Excellent 16
Fair 50
Good 8
Very good 16
Poor 10
Out of 100 respondents 16% of them give overall rating as excellent and half of the
respondents’ rate as very good, 50% of them is on fair view whereas 10% of them rate the
overall product as poor.
16%
50%
8%
16%
10%

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Ques3:- What other brands have you used?
Options Response %
Lee Cooper 20
Xo 56
Bata 14
I haven't used any of its Product, but
I'm familiar with it.
4
I know nothing 6
From the above pie chart it can be seen that more than half i.e, 56% of the respondents use
the brand of Xo and 20% of them use bata footwear and 14% of them use lee cooper
20%
56%
14%
4%
6%

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where 4% of them haven’t used any of its product but are familiar with it where 6% of
them are not aware of it.
Ques4:- Overall, how interested are you in buying this product if it theyre available?
Please check one.
Options Response %
somewhat Interested 26
very Interested 56
Neither Interested nor Uninterested 6
Not Very Interested 12
Not at all Interested 0

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Out of 100 respondents, 56% of the respondents are very much interested in buying the
product if available, whereas 6% of them are neither interested nor uninterested but 12% of
them are not very interested in buying the product.
Ques5:- Assuming the new product is priced comparably to other major brands, would you say
it is a..
Options Response %
Very good value 26
Fairly good value 36
Average value 20
Somewhat poor value 14
Very poor value 4
26%
56%
6%
12% 0%

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Out of 100 respondents , 36% of the respondents find the value of the product as good in
comparable to other rmajor brands whereas 20% of them think that the value is average
on the other hand 14% of them find the price of a new product as poor.
Ques6:- Overall, what would be your most important factors in choosing our product
Options Response %
Value 18
Best performance 36
High quality 16
Broad selection of products 28
Shopping convenience 2
26%
36%
20%
14%
4%

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Out of 100 respondents 18% of the respondents find that the most important factor in
choosing their product is value and most of the majority believes that the impoertant factor is
the best performance but only 2% of them believe shopping convenience as an important
factor.
Ques7:- Other than the product itself, which of the following would most influence you when
deciding to buy our product
Options Response %
Industry publications 18
Advertising 0
Word-of-mouth 16
Trade shows/events 12
Commentary on the Internet/website 54
18%
36%
16%
28%
2%

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Out of 100 respondents , more then half of the respondents are influenced by internet or website
in order to buy their product and after that other major influencing factors are industry
publication and word of mouth
Ques8:- XO footwear products are theyll known in the market.
Options Response %
Strongly agree 38
Agree 20
Can’t Say 14
Disagree 12
stronglyDisagree 16
18%
54%
16%
12% 0%

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Out of 100 respondents 16% of them strongly disagree and 38%of them strongly agree
with that XO footwear products are theyll known in the market .however 14% of them
can’t say about this while 20% of them agree and 12% of them disagree with the
statement.
Ques9:- Through which media have you seen XO footwear’s product promotion.
Options Response %
Newspaper 12
Internet 38
Television 18
Shops/Malls 32
Radio 0
16%
38%
14%
20%
12%

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Out of 100 respondents , 38% of the respondents have seen promotion on the internet of XO
footwear’s product and 32% of them have seen it on shops/Malls whereas no one have heard
about it on radio.
Ques10:- The existing Advertisement System meets your expectations.
Options Response %
Strongly Agree 26
Agree 36
Can’t Say 18
Disagree 8
Strongly Disagree 12
12%
38%
18%
32%
0%

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Out of 100 respondents, 36% of them agree with the statement that the existing advertisisng
system meets their expextations .however 18% of them can’t say about this while 8% of them
disagree with the statement.
Ques11:- Are you comfortable to buy/get XO footwear product
Options Response %
Strongly Agree 24
Agree 50
Can’t Say 8
Disagree 12
Strongly Disagree 6
26%
36%
18%
8%
12%

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From the above chart, it can be analyzed that more than half of the respondents agree with
the statement that they are comfortable to buy/get XO footwear products. However 8% of
them cant say about this while only 12% of them disagree with the statement.
Ques12:- You see people wearing XO footwear product in your surroundings.
Options
Response %
Strongly agree 50
agree 16
Can’t Say 4
Disgree 8
strongly disagree 22
24%
50%
8%
12%
6%

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From the above chart, it can be analyzed that more than half of the respondents agree with
the statement that they are wearing product in our surrounding to . However 4% of them can
say about this while only 8% of them disagree with the statement.
Ques13:- There is need to make improvement in existing marketing System.
Options Response %
Strongly Agree 36
Agree 44
Can’t Say 14
Disagree 6
22%
50%
4%
16%
8%

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Strongly Disagree 0
Out of the total respondents 44% people says that the existing marketing system is highly need
to improve, only 6% people says about disagree for that marketing system while 0% are in
strongly disagree.
Ques14:-Feedback (formal / informal) helps in increasing productivity.
Options Response %
Strongly Agree 26
Agree 38
Can’t Say 14
36%
44%
14%
6% 0%

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Disagree 18
Strongly Disagree 4
Out of 100 respondents , 38% says that formal/informal feedback helps in increasing
productivity and 14% are cant says about this topic . but only 4% are favored of strongly
disagree.
26%
38%
14%
18%
4%

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CHAPTER -6
FINDINGS AND CONCLUSIONS
FINDINGS AND CONCLUSIONS

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 Respondents have rate the product on various attributes as 42% of the respondents rate
as good value and 32% of them rate as expensive where it can also be seen that only 4%
of them rate on high quality.
 16% of them give overall rating of the product as excellent and half of the respondents
rate as very good , 16% of them is on average view whereas 10% of them rate the overall
product as poor.
 More than half i.e. 20% of the respondents use the brand of Bata and 56% of them use
xo footwear and 14% of them use lee cooper where 14% of them haven’t used any of its
product but are familiar with it where 6% of them are not aware of it .
 56% of the respondents are very much interested in buying the product if available ,
whereas 6% of them are neither interested nor interested but 12% of them are not very
interested in buying the product.
 62% of the respondents find the value of the product as good in comparable to other
major brands whereas 20% of them thinks that the value is average on the other hand
18% of them find the price of a new product as poor.
 Respondents find that the most important factor in choosing their product is value and
most of the majority believes that the important factor is the best as an important factor.
 More than half of the respondents are influenced by advertising other major influencing
factors are industry publications and word of mouth.
 54% of the respondents agree that XO footwear products are theyll known in the market.
 38% of the respondents have seen advertising on the internet of XO footwear’s products
and 32% of them have seen it on shops/malls whereas no one have heard about it an
radio.

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LIMITATIONS:
There theyre certain limitations regarding the study that is summarized below:
 The sample size is limited due to paucity of time and resources
 The research was conducted in East Delhi region so the results cannot be
generalized to other geographic areas.
 The study is concentrated on Xo footwear so the results cannot be generalized
to other brands.
 The time duration of survey was June- August 2016, so if a different time
frame is taken then the results will vary.
RECOMMENDATIONS & CONCLUSION
 It is true that their quality is still the best and their price is very low but some of
their product get high price which are more comfortable than other. If they
decrease that particular product price then sell of that product will increase.
 There is no facility to buy or reaching their product on in different retailers.
 There is lack of design for ladies.

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Conclusion
Footwear industry is controlled by the transfer of production. The global economy is now
controlled by the transfer of production where firms of developed countries swing their
attention to developing countries. the footwear industry of india has been one of the key
export divisions and a source of foreign exchange for the last few years . manypeople have
earned their livelihood through this industry . there may be gender discrimination ,low wage
level exists in the footwear industry. But still, they supply employment for all of these people
who come here to live in india , the foottheyr industry has emerged as a major economic
sector and has had its impact on the financial services sector , communications ,
transportation and on the other realated industries.
The footwear industry has had a major social impact. Each business units is entrepreneurial
in nature , and can quickly adapt to changes in the marketplace and seize potential growth
opportunities . the main objective of this project was find out the proper utilization of four
marketing mixes how a company performs with the help of its marketing mixes . after
evaluating all the information the XO footwear pvt.Ltd. They said that ,” marketing plays an
important role in the company,”. The proper utilization of marketing mixes may help to
derive enough benefit in order to bring expect benefit of XO footwear pvt. Ltd. Follows
marketing mixes that mean the 4Ps quite promptly

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BIBLOGRAPHY
 Kothari, CR. (2004). Research methodology-methods and techniques. New Age
International Publishing Ltd
 Kotler, P. & Keller, KL. (2009). Marketing management, 13th Ed, Prentice Hall,
Pearson. International Edition
 McKitterick, JB. (1957).What is marketing management concept? In Enis& Cox (ed)
Marketing classic, Allyn& Bacon
 XO – XO footwear accessed at http://www.xofootwear.com. On july 10,2016 at 2.35
pm
 Brand awareness http://www.investopedia.com/terms/b/ brand awareness.asp
accessed on July 15, 2016 at 4:00 pm

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ANNEXURE
QUESTIONNAIRE
Survey on Brand awareness of footwear company
Name : Gender :
Pay scale :
Kindly tick your opinion in any one of box () for each statement.
1) Please tell us how the described product would rate on the following attributes..
 A good value
 Expensive
 Trusrworthy
 Theyll built
 High quality
2)Overall, what is your reaction to the described product?.
 Excellent
 Very good
 Good
 Fair
 Poor
3) What other brands have you used?.
 xo footwear
 Bata
 ID
 I haven’t used any of its product, but I am familiar with it.
 I know nothing

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4 Overall, how interested are you in buying this product if it theyre available? Please check one.
 very interested
 somewhat interested
 Not very interested
 Neither very interested nor uninterested
 Not at all interested
5)Assuming the new product is priced comparably to other major brands, would you say it is a..
 very good value
 fairly good value
 Average value
 Somewhat poor value
 Very poor value
6)Overall, what would be your most important factors in choosing our product
 Value
 Best performance
 high quality
 broad selection of products
 shoppingconvenience
7)Other than the product itself, which of the following would most influence you when deciding to
buy our product
 Industry publication
 Advertising
 word of mouth
 Trade shows/event

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8)XO footwear products are theyll known in the market.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagree
9)Through which media have you seen XO footwear’s product advertisement
 Newspaper
 Internet
 Television
 Shops/Malls
 Radio
10)The existing Advertisement System meets your expectations.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagree
11)Are you comfortable to buy/get XO footwear product.
 Strongly Agre
 Agree
 Can't Say
 Disagree

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 Strongly Disagree
12)You see people theyaring XO footwear product in your surroundings.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagree
13)There is need to make improvement in existing marketing System.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagree
14)Feedback (formal / informal) helps in increasing productivity.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagre
16)You can relate the impact of your feedback on your reportee(s) performance.
 Strongly Agree
 Agree
 Can't Say
 Disagree
 Strongly Disagree

44. 44
Thank You for filling up the questionnaire.