Post Covid Digital Transformation

1. 7
Cost Revenue
Fulfillment
Demand
Side
Generation
IT
Transformation
Be Agile & Digital
Economics
Digital Transformation
Business Post Covid 19
• Primarily business driven
• Chasing sales revenue and CX enhancements
• Business owners controlled spending
• Business centric or CX centric assets transformed
with no major change in back end assets
• Cloud delivered on promise, CX partial success,
others RPA, ML, AI yet to deliver on ROI
• Primarily resilience driven
• Chasing mixture of sales & need driven revenue
• CX is non negotiable
• Fulfil pent up demand for vertical & bespoke
solutions
• Transform back end assets as need for
information manageability & flexibility grows
• New Tech Normal - Cloud becomes platform of
choice and RPA, ML, AI are revived to cater for
change in demand profile
• Primarily tactical driven
• Chasing need driven sales revenue and CX
• Controlled Cost & Cash Conserved
• Not sure to be innovative or pay the bills
• Building pent up demand for vertical &
bespoke solutions
• Information harness is required
• RPA, ML, AI on backburner for next half
Source: Gartner, HBR, Sales Academy, Forrester, Mckinsey
Digital transformation is about moving from
demand fulfilment to demand generation of
customers
Pre Covid
During
Pandemic
Post Covid